Fundamentals of Financial Advertising for Banks PDF Download
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Author: John Dietrich Long
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 308
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Book Description
Author: John Dietrich Long
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 308
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Book Description
Author: Syeda Fahmida Habib
Publisher: John Wiley & Sons
ISBN: 1119371007
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
A comprehensive and fully up-to-date introductory textbook to Islamic finance and banking Islamic finance and banking is being used increasingly globally — especially in the regions of Middle East and North Africa, South East and South Asia. To cater to the need of trained Islamic finance staff, a large number of Educational institutions are beginning to offer courses, majors and minors in Islamic finance and banking. The major challenge faced by these institutions are suitable textbooks for both undergrad and post-grad levels and especially with the relevant instructor resources (PPTs, test bank, practice activities and answer keys). Luckily, Fundamentals of Islamic Finance and Banking is here to cover the most important topics related to Islamic finance and banking (IF&B) that are relevant for students of business, finance and banking. Offers an historical background of Islamic finance Covers the principles of Sharia Law as pertinent to finance and banking Provides in-depth discussion of the six key Islamic banking products: Murabaha, Mudaraba, Musharaka, Ijara, Salam and Istisna Discusses the Islamic insurance (Takaful) Gives an overview of Islamic investment, especially Sukuks Concludes with the global standing of the Islamic Finance and Banking industry Would-be colleges and universities offering this subject as a course within their finance and/or banking program can’t be without this invaluable guide.
Author: Anthony Thomson
Publisher: John Wiley & Sons
ISBN: 1119378036
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.
Author: Robert Cull
Publisher: MIT Press
ISBN: 0262544016
Category : Business & Economics
Languages : en
Pages : 519
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Book Description
Experts report on the latest research on extending access to financial services to the 2.5 billion adults around the world who lack it. About 2.5 billion adults, just over half the world's adult population, lack bank accounts. If we are to realize the goal of extending banking and other financial services to this vast “unbanked” population, we need to consider not only such product innovations as microfinance and mobile banking but also issues of data accuracy, impact assessment, risk mitigation, technology adaptation, financial literacy, and local context. In Banking the World, experts take up these topics, reporting on new research that will guide both policy makers and scholars in a broader push to extend financial markets. The contributors consider such topics as the complexity of surveying people about their use of financial services; evidence of the impact of financial services on income; the occasional negative effects of financial services on poor households, including disincentives to work and overindebtedness; and tools for improving access such as nontraditional credit scores, financial incentives for banking, and identification technologies that can dramatically reduce loan default rates.
Author: Emmanuel Mogaji
Publisher: Emerald Group Publishing
ISBN: 1787563022
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Author: American Bankers Association
Publisher:
ISBN: 9780899827100
Category : Banking law
Languages : en
Pages : 329
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Book Description
Author: E.St. E. Lewis
Publisher: Рипол Классик
ISBN: 5876844578
Category : History
Languages : en
Pages : 447
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Book Description
Author: Ida M. Lynn
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 894
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 890
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Book Description
Author: Sandeep Sambhaji Panari
Publisher: EduPedia Publications Pvt Ltd
ISBN: 9392585640
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
landscape, capturing consumer attention and building lasting brand loyalty requires a strategic blend of creativity, data analysis, and a deep understanding of human behavior. This book serves as your comprehensive guide, equipping you with the knowledge and tools to navigate this exciting and influential field. Whether you're a marketing student, an aspiring advertising professional, or a business owner looking to strengthen your brand, this book offers a valuable foundation. We'll delve into the core principles of advertising, exploring the various communication channels and message development strategies that resonate with audiences. Brand management takes center stage, as we unpack the process of building a powerful brand identity, fostering brand equity, and navigating the ever-growing digital marketing landscape. Throughout the book, real-world case studies and practical examples illustrate key concepts, allowing you to see these theories in action. We'll also explore the ethical and legal considerations that are paramount in today's advertising environment. Our goal is to empower you to become a strategic thinker and a creative force in the world of brands. By the time you turn the final page, you'll be equipped to: Develop effective advertising campaigns that cut through the clutter. Craft a compelling brand narrative that connects with your target audience. Utilize the latest digital marketing tools and platforms to maximize brand reach. Measure the success of your advertising and brand management efforts. We invite you to embark on this journey with us. As you delve into the chapters that follow, remember, the power of advertising and brand management lies in its ability to shape consumer perception, drive business growth, and ultimately, leave a lasting impact. Dr. Sandeep S Panari
