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Author: Carl McDaniel, Jr.
Publisher: John Wiley & Sons
ISBN: 1119392012
Category : Business & Economics
Languages : en
Pages : 1168
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Book Description
In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
Author: Carl McDaniel, Jr.
Publisher: John Wiley & Sons
ISBN: 1119392012
Category : Business & Economics
Languages : en
Pages : 1168
Get Book Here
Book Description
In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
Author: Thomas A. Ryerson
Publisher: Thomas Ryerson
ISBN: 0969742983
Category :
Languages : en
Pages : 298
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Book Description
Author: M. Zain Sulaiman
Publisher: Springer
ISBN: 9811363439
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Author: Audrey Borenstein
Publisher: Fairleigh Dickinson Univ Press
ISBN: 9780838631706
Category : Social Science
Languages : en
Pages : 534
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Book Description
Encompassing a variety of perspectives on the lives of older women in modern America, this book is a rich mosaic, drawing on demographic, social-psychological, social-historical, economic, and gerontological data, and incorporating transcripts of oral histories, interviews with women artists, fiction and essays by and about women in the second half of their lives, autobiographies, diaries, journals, letters, and other sources.
Author: Jan Morris
Publisher: Oxford University Press, USA
ISBN: 0195036069
Category : Travel
Languages : en
Pages : 182
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Book Description
Descibes a succession of journeys undertaken in the early 1980s, some to places far away and exotic, some to places more familiar. Whether writing about Aberdeen or Shanghai, Morris captures the flavour of the places she visits with wit and perceptiveness.
Author: Andrzej Kowalczyk
Publisher: Cambridge Scholars Publishing
ISBN: 1443865133
Category : Literary Criticism
Languages : en
Pages : 310
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Book Description
The Lives of Texts: Exploring the Metaphor examines various instances of “textual subsistence” implied by the title. Drawing on the parallel between a text and a living organism, the contributors analyze various literary texts ranging from the Middle Ages to postmodernity, as well as film adaptations and the graphic novel. Apart from the works of canonical writers, attention is also drawn to some long-forgotten authors, along with the most recent instances of popular literature and culture. The exploration of the title metaphor allows the contributors to trace life-like phenomena (e.g. textual birth, maturation, dissemination, death and resurrection) in the texts of writers so remote from each other as Layamon, Thomas More, Mary Shelley, Charles Williams, Ursula Le Guin, A. S. Byatt, Peter Ackroyd, Iain Banks, J. K. Rowling, or Neil Gaiman.
Author: Hugh F. Kelly
Publisher: Routledge
ISBN: 1317618319
Category : Architecture
Languages : en
Pages : 336
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Book Description
Winner of the Gold Award in the Tenth Annual Robert Bruss Real Estate Book Competition 24 Hour Cities is the very first full length book about America’s cities that never sleep. Over the last fifty years, the nation’s top live-work-play cities have proven themselves more than just vibrant urban environments for the elite. They are attracting a cross-section of the population from across the U.S. and are preferred destinations for immigrants of all income strata. This is creating a virtuous circle wherein economic growth enhances property values, stronger real estate markets sustain more reliable tax bases, and solid municipal revenues pay for better services that further attract businesses and talented individuals. Yet, just a generation ago, cities like New York, Boston, Washington, San Francisco, and Miami were broke (financially and physically), scarred by violence, and prime examples of urban dysfunction. How did the turnaround happen? And why are other cities still stuck with the hollow downtowns and sprawling suburbs that make for a 9-to-5 urban configuration? Hugh Kelly’s cross-disciplinary research identifies the ingredients of success, and the recipe that puts them together.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 64
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Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Zoë Ryan
Publisher: Princeton Architectural Press
ISBN: 9781568986289
Category : Architecture
Languages : en
Pages : 134
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Book Description
"The Good Life: New Public Spaces For Recreation explores how architects, designers, landscape architects, end artists ore reinventing urban public spaces to meet the needs of 21st-century recreation. Chosen for their innovative solutions and high-quality designs, the seventy projects provide a cross-section of some of the most interesting new spaces for leisure around the world."--BOOK JACKET.
