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Author: Robert Coppenhaver
Publisher: Packt Publishing Ltd
ISBN: 1783001453
Category : Computers
Languages : en
Pages : 219
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Book Description
Make the right decisions about your products and services by listening effectively to the people that matter – your customers Key Features Understand the core components, processes and technologies available for a VOC initiative Structure effective VOC programs and turn VOC into actionable product success A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Book Description Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way – something that is becoming more and more important with the rise of the increasingly connected world. This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded. By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them. What you will learn Learn why customer input is so critical for the product's success Discover the articulated and unarticulated needs of your customers Deploy an effective VoC program in your organization Learn which tools and methods you need to set up a successful VoC program Interview customers – where, how many, and who Create an interview guide and roles in the interview process Translate the customer input into your product specifications Integrate VoC into your marketing campaigns and pricing process Who this book is for The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.
Author: Robert Coppenhaver
Publisher: Packt Publishing Ltd
ISBN: 1783001453
Category : Computers
Languages : en
Pages : 219
Get Book Here
Book Description
Make the right decisions about your products and services by listening effectively to the people that matter – your customers Key Features Understand the core components, processes and technologies available for a VOC initiative Structure effective VOC programs and turn VOC into actionable product success A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Book Description Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way – something that is becoming more and more important with the rise of the increasingly connected world. This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded. By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them. What you will learn Learn why customer input is so critical for the product's success Discover the articulated and unarticulated needs of your customers Deploy an effective VoC program in your organization Learn which tools and methods you need to set up a successful VoC program Interview customers – where, how many, and who Create an interview guide and roles in the interview process Translate the customer input into your product specifications Integrate VoC into your marketing campaigns and pricing process Who this book is for The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.
Author: Ron Price
Publisher: Greenleaf Book Group
ISBN: 1736028391
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
From foundation to fully optimized Every executive acknowledges the importance of having a business strategy, but when it comes to creating and implementing a strategy for their organization, the “how” and “what” of strategic planning becomes elusive. In their manuscript, OptimizingStrategy for Results, authors Waema, Price, and Baiya give leaders the tools, processes, and step-by-step instructions to— • Establish a proven framework for creating a strategy that can be dynamic and responsive • Address the importance of creating a culture aligned to create and execute on this strategy • Align the diversities of people’s talent, skills, and passions as a key component of leveraging their strengths throughout the strategy continuum. Strategy is a process, not an event. When it is done well, strategy includes great preparation over time, vigorous debate about what should and should not be a part of the strategy commitment, meticulous planning, ongoing focus, regular review, meaningful evaluation, and learning. Optimizing Strategy for Results will teach readers how to prepare for, create, and optimize strategy to achieve results.
Author: Alex Castrounis
Publisher: O'Reilly Media
ISBN: 1492036544
Category : Computers
Languages : en
Pages : 317
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Book Description
If you’re an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. You’ll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis, business consultant and former IndyCar engineer and race strategist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business. AI is exciting, powerful, and game changing—but too many AI initiatives end in failure. With this book, you’ll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. You’ll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products. Use the book’s AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity Understand the importance of executive leadership for pursuing AI initiatives "A must read for business executives and managers interested in learning about AI and unlocking its benefits. Alex Castrounis has simplified complex topics so that anyone can begin to leverage AI within their organization." - Dan Park, GM & Director, Uber "Alex Castrounis has been at the forefront of helping organizations understand the promise of AI and leverage its benefits, while avoiding the many pitfalls that can derail success. In this essential book, he shares his expertise with the rest of us." - Dean Wampler, Ph.D., VP, Fast Data Engineering at Lightbend
Author: Scott A. Snell
Publisher: Stanford University Press
ISBN: 1503639193
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
There is no CEO task more significant than leading change in an organization whose old business model needs updating. Large-scale change involves rethinking how to engage customers, partners and suppliers with new technology and hard decisions about how to reorganize internal operations—plus the challenges of executing the transformation. The stakes are high, filled with risk and reward obvious to all...and it often fails. Why? Most organizations aren't built for change—they're designed for stability, scale, and repetition. Too many things can go wrong, from natural organizational resistance and inertia, to lack of strategic focus, to execution problems. And yet, organizations today must be more dynamic than ever before. Strategy is dynamic, not static, and requires agility, nimbleness, rapid resource deployment, and organizational change. This practical playbook helps CEOs and other key leaders reduce the risks and see through the overwhelming complexity of a major change in organizational strategy. Unlike many other books on leading change that focus narrowly on overcoming resistance, The CEO Playbook for Strategic Transformation offers a comprehensive framework involving 4 major tasks for leaders: 1) Establish and Communicate the Urgent Need; 2) Engage Stakeholders; 3) Mobilize the Organization; and 4) Develop Organizational Agility. Leaders who guide their organizations through these stages are far more likely to succeed than those who lack a playbook. Professor Scott Snell shares insights based on years of experience working with organizations undergoing change. He also provides a set of self-assessments, frameworks for action, and interventions to help senior leaders succeed at their most challenging and important task.
Author: Jeremie Kubicek
Publisher: John Wiley & Sons
ISBN: 1119111102
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Discover your leadership voice and unlock your potential to influence others 5 Voices is the code for unlocking your capacity to have honest conversations and build deeper, more authentic relationships with your teams, your families and your friends. In order to lead others effectively, we need a true understanding of ourselves, our natural tendencies and patterns of behavior. In learning what your leadership voice sounds like to others, you will discover what it feels like to be on the other side of your personality, as well as how to hear and value others' voices, namely the Pioneer, the Connector, the Creative, the Guardian, and the Nurturer. Once you understand your own leadership voice, you'll discover how best to communicate with each of the other voices, which will transform your communication at every level of relationship, both personal and professional. In mastering the 5 Voices of leadership, you will increase your emotional intelligence, allowing you to gain a competitive advantage as a leader. You will also be equipped with a simple, easy to remember vocabulary that, when shared, has a track record for decreasing the drama, misunderstanding and miscommunication in all spheres of influence. Are you focused on relationships, values, and people? Or are you oriented more toward tradition, money, and resources? Do you know how others hear your voice? Do you appreciate the contributions of others on your team? This book will help you identify your natural leadership style, and give you a framework for leveraging your strengths. Find your foundational leadership voice Learn to hear and value the voices of others Know yourself before leading others Connect and communicate well with team, family and friends All five leadership voices come with their own particular set of strengths, and all have areas for growth. Understanding both sides of the equation is the key to taking your leadership to the next level and is the secret to increasing your ability to influence your team, family and friends. 5 Voices is a simple key which unlocks complicated relational dynamics and improves the health and alignment of all your relationships.
Author: Colleen Jones
Publisher: Pearson Education
ISBN: 013256291X
Category : Computers
Languages : en
Pages : 380
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Book Description
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.
Author: Marijn Janssen
Publisher: Springer Science & Business Media
ISBN: 3642153453
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
This book constitutes the refereed proceedings of the IFIP TC 8 International Conference on E-Government and E-Services, EGES 2010 and the IFIP TC 8 International Conference on Global Information Systems Processes, GISP 2010, held as part of the 21st World Computer Congress, WCC 2010, in Brisbane, Australia, in September 2010. The 12 revised full papers presented at EGES were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on interoperability, participation, adoption and diffusion, back-end transformation, and new applications. The 6 revised full papers presented at GISP were carefully reviewed and selected from 13 submissions. They are organized in two parts: global case studies on process design issues with four papers covering the contextual settings of Singapore, Kuwait, Finland and South Africa, and globalized process design with two papers dealing with the demands of large scale process models and a process design project covering two continents.
Author: Yunus Topsakal
Publisher: Yunus Topsakal
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 382
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Book Description
This book serves as a comprehensive guide for readers who wish to understand how artificial intelligence works, how it is used, and which fields it serves with concrete examples, covering a total of 156 fundamental AI tools across 12 main categories and 49 subcategories. These tools, starting with major categories such as natural language processing, image processing, data analytics, and robotic systems, offer groundbreaking solutions in the world of information technologies with their functionality and versatility. The tools presented in this book aim to enhance the readers' academic knowledge and practical application skills by offering innovative and effective solutions in various fields. Each tool is introduced according to the fundamental principles of its respective area, with technical explanations and usage scenarios on how it works. The content of the book is designed to be beneficial to a wide audience, ranging from researchers to students, software developers to industry professionals. Each chapter of the book is detailed to ensure an in-depth understanding of artificial intelligence. Examples demonstrating the application areas, benefits, and limitations of each tool allow the reader to assimilate the information with a practical approach. We hope that this book will serve as a reference source for all readers who wish to explore innovative solutions in AI and gain deep knowledge in this field.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Upasana Gitanjali Singh
Publisher: Chandos Publishing
ISBN: 0323914969
Category : Education
Languages : en
Pages : 532
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Book Description
Academia's Digital Voice: A Conversation on 21st Century Higher Education provides critical information on an area that needs particular attention given the rapid introduction and immersion into digital technologies that took place during the pandemic, including quality assurance and assessment. Sections discuss the rapid changes called into question as student mobility, pedagogical readiness of academics, technological readiness of institutions, student readiness to adopt online learning, the value of higher education, the value of distance learning, and the changing role of administration and faculty were thrust upon institutions. The unprecedented speed of international lockdowns caused by the pandemic necessitated HEIs to make rapid changes in both teaching and assessment approaches. The quality of these and sacrosanctity of the academic voice has long been the central tenet of higher education. While history is replete with challenges to this, the current, rapid shift to online education may represent the greatest threat and opportunity so far. - Focuses on the academic voice in HEI - Presents an authentic message and mode for the new world we live in post COVID - Includes a section on academic predictions for higher education institutions
