From Little's Law to Marketing Science

From Little's Law to Marketing Science PDF Author: John R. Hauser
Publisher: MIT Press
ISBN: 0262331497
Category : Business & Economics
Languages : en
Pages : 497

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Book Description
The legacy of a pioneer in operations research and marketing science. John D. C. Little of MIT's Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little's Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research. This volume gathers papers from prominent researchers, including many of Little's colleagues and former colleagues, that reflect this pioneering scholar's lasting influence. The book includes a profile of Little, detailing his career accomplishments; writings on managerial models, including papers on advertising media selection, customer lifetime value, and micromarketing; discussions of decision information models, covering topics that range from customer channel choice to stochastic variance assumption; and (in a paper coauthored by Little) an examination of Little's Law today. Contributors Makoto Abe, Rene Befurt, André Bonfrer, Robert Bordley, Maria Luisa Ceprini, Peter J. Danaher, Xavier Drèze, Daria Dzyabura, Theodoros Evgeniou, Fred M. Feinberg, John R. Hauser, Kamel Jedidi, Laoucine Kerbache, Janghyuk Lee, Guilherme (Gui) Liberali, John D. C. Little, Erin MacDonald, Dina Mayzlin, Wendy W. Moe, Elisa Montaguti, Ricardo Montoya, Pamela D. Morrison, Scott A. Neslin, Oded Netzer, John H. Roberts, Linda Court Salisbury, Jiwoong Shin, Rajendra Srivastava, Olivier Toubia, Michael Trusov, Glen L. Urban, Sara Valentini, Masahiko Yamanaka

From Little's Law to Marketing Science

From Little's Law to Marketing Science PDF Author: John R. Hauser
Publisher: MIT Press
ISBN: 0262331497
Category : Business & Economics
Languages : en
Pages : 497

Get Book Here

Book Description
The legacy of a pioneer in operations research and marketing science. John D. C. Little of MIT's Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little's Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research. This volume gathers papers from prominent researchers, including many of Little's colleagues and former colleagues, that reflect this pioneering scholar's lasting influence. The book includes a profile of Little, detailing his career accomplishments; writings on managerial models, including papers on advertising media selection, customer lifetime value, and micromarketing; discussions of decision information models, covering topics that range from customer channel choice to stochastic variance assumption; and (in a paper coauthored by Little) an examination of Little's Law today. Contributors Makoto Abe, Rene Befurt, André Bonfrer, Robert Bordley, Maria Luisa Ceprini, Peter J. Danaher, Xavier Drèze, Daria Dzyabura, Theodoros Evgeniou, Fred M. Feinberg, John R. Hauser, Kamel Jedidi, Laoucine Kerbache, Janghyuk Lee, Guilherme (Gui) Liberali, John D. C. Little, Erin MacDonald, Dina Mayzlin, Wendy W. Moe, Elisa Montaguti, Ricardo Montoya, Pamela D. Morrison, Scott A. Neslin, Oded Netzer, John H. Roberts, Linda Court Salisbury, Jiwoong Shin, Rajendra Srivastava, Olivier Toubia, Michael Trusov, Glen L. Urban, Sara Valentini, Masahiko Yamanaka

Flow Engineering

Flow Engineering PDF Author: Steve Pereira
Publisher: IT Revolution
ISBN: 1950508463
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Tired of misalignment, friction, and stalled workflow? Flow Engineering is a practical guide to using value stream mapping techniques to align teams, unlock innovation, and optimize performance. Based on foundations from Value Stream Mapping, cybernetics, and the Toyota Production System, Flow Engineering's lightweight and iterative practices build the value, clarity, and flow required for effective collaboration and collective action. Written by Value Stream Mapping experts Steve Pereira and Andrew Davis, Flow Engineering provides a step-by-step guide for running fast-paced mapping workshops that rapidly build shared understanding. Using five key maps to facilitate collaborative “flow conversations,” Pereira and Davis show how teams can surface tangled process dependencies, conflicting priorities, and unspoken assumptions that grind progress to a halt. The result? A clear roadmap owned by the people doing the work to accelerate innovation cycles, optimize workflows, and achieve more effective coordination. Applicable across any industry, Flow Engineering's techniques have helped leading organizations improve critical workflows like customer onboarding, product development, and hiring. It's time to stop trying one-size-fits-all frameworks to find value, clarity, and flow to improve culture and performance. Flow Engineering meets your organization where it's at and shows you how to move it where it needs to go.

Turning Pages

Turning Pages PDF Author: Sonia Sotomayor
Publisher: Penguin
ISBN: 0525514082
Category : Juvenile Nonfiction
Languages : en
Pages : 41

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Book Description
Supreme Court Justice Sonia Sotomayor tells her own story for young readers for the very first time! As the first Latina Supreme Court Justice, Sonia Sotomayor has inspired young people around the world to reach for their dreams. But what inspired her? For young Sonia, the answer was books! They were her mirrors, her maps, her friends, and her teachers. They helped her to connect with her family in New York and in Puerto Rico, to deal with her diabetes diagnosis, to cope with her father's death, to uncover the secrets of the world, and to dream of a future for herself in which anything was possible. In Turning Pages, Justice Sotomayor shares that love of books with a new generation of readers, and inspires them to read and puzzle and dream for themselves. Accompanied by Lulu Delacre's vibrant art, this story of the Justice's life shows readers that the world is full of promise and possibility--all they need to do is turn the page. Praise for Turning Pages: * "A sincere and insightful autobiography that also demonstrates the power of the written word. A winning addition to libraries that serve young readers." --School Library Journal, starred review "A personal and appealing book made to inspire." --Booklist "A thoughtful introduction to both the power of reading and an inspiring role model." --Kirkus Reviews "This book would be great as a read-aloud for class discussions of the Supreme Court, or United States government, or of important people in public service. It would also be good for independent reading by students interested in biographies or political figures." --School Library Connection

This Is Rocket Science: An Activity Guide

This Is Rocket Science: An Activity Guide PDF Author: Emma Vanstone
Publisher: Page Street Kids
ISBN: 1624145256
Category : Juvenile Nonfiction
Languages : en
Pages : 285

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Book Description
Building a rocket and learning about science has never been easier with This Is Rocket Science: An Activity Guide. Fun experiments for kids and adults teach you how to build mind-blowing projects, each designed to show how mechanical science and astrophysics work from the inside out. Use everyday items like bottles, cardboard, glue and tape to build awesome rocket ships, paper spinners and mobile rocket launch pads, all while learning concepts like Newton’s Third Law of motion (for every action there is always an opposite and equal reaction), speed, gravity and air resistance. Kids learn to make scientific observations, ask questions, identify and classify and find answers to their questions, all while investigating space. This book will feature 70 activities and 60 photographs.

Dow 36,000

Dow 36,000 PDF Author: James K. Glassman
Publisher: Three Rivers Press (CA)
ISBN: 9780609806999
Category : Dow Jones industrial average
Languages : en
Pages : 0

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Book Description
"Every stock owner should read this book." -- Allan H. Meltzer, professor of political economy, Carnegie Mellon University * A radically new way to determine what stocks are really worth * Why the Dow is still poised to zoom * Why the financial establishment is wrong * Why stocks are actually less risky than bonds * How to build a maximizing portfolio and invest without fear "One of the hottest business books around. . . . It has wonderfully clear explanations of financial theory [and] excellent advice on general investing approaches." -- Allan Sloan, Newsweek "It may sound like headline-grabbing sensationalism, but the scholarly and punctilious authors make a persuasive case . . . the book is highly readable and witty." -- Arthur M. Louis, "San Francisco Chronicle "Dow 36,000 is a provocative and well-written treatise that cannot be dismissed. . . ." -- Burton G. Malkiel, "Wall Street Journal "Dow 36,000: Everything you know about stocks is wrong." -- Jim Jubak, "Worth magazine

The Saturday Review of Politics, Literature, Science and Art

The Saturday Review of Politics, Literature, Science and Art PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 872

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Book Description


American law reports annotated

American law reports annotated PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1654

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Book Description


Little, Big

Little, Big PDF Author: John Crowley
Publisher: Harper Collins
ISBN: 0062124048
Category : Fiction
Languages : en
Pages : 705

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Book Description
John Crowley's masterful Little, Big is the epic story of Smoky Barnable, an anonymous young man who travels by foot from the City to a place called Edgewood—not found on any map—to marry Daily Alice Drinkawater, as was prophesied. It is the story of four generations of a singular family, living in a house that is many houses on the magical border of an otherworld. It is a story of fantastic love and heartrending loss; of impossible things and unshakable destinies; and of the great Tale that envelops us all. It is a wonder.

The Saturday Review of Politics, Literature, Science, Art, and Finance

The Saturday Review of Politics, Literature, Science, Art, and Finance PDF Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 860

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Book Description


Busy Toddler's Guide to Actual Parenting

Busy Toddler's Guide to Actual Parenting PDF Author: Susie Allison
Publisher:
ISBN: 9781943147854
Category : Family & Relationships
Languages : en
Pages : 0

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Book Description
"Susie Allison gives the achievable advice she's known around the world for on her million-follower Instagram account, Busy Toddler. From daily life to 'being two is fine' to tantrums and tattling and teaching the ABCs, let Susie give you the stress-free parenting advice you've been looking for. Susie shares real moments from raising her three kids as well as professional knowledge from her years as a kindergarten and first grade teacher. Her simple and doable approach to parenting is both uplifting and empowering ... includes over 50 of Susie's famous kid activities that have helped hundreds of thousands of parents make it to nap time and beyond. This isn't about perfect parenting. This is about actual parenting"--