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Author: John R. Hauser
Publisher: MIT Press
ISBN: 0262331497
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
The legacy of a pioneer in operations research and marketing science. John D. C. Little of MIT's Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little's Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research. This volume gathers papers from prominent researchers, including many of Little's colleagues and former colleagues, that reflect this pioneering scholar's lasting influence. The book includes a profile of Little, detailing his career accomplishments; writings on managerial models, including papers on advertising media selection, customer lifetime value, and micromarketing; discussions of decision information models, covering topics that range from customer channel choice to stochastic variance assumption; and (in a paper coauthored by Little) an examination of Little's Law today. Contributors Makoto Abe, Rene Befurt, André Bonfrer, Robert Bordley, Maria Luisa Ceprini, Peter J. Danaher, Xavier Drèze, Daria Dzyabura, Theodoros Evgeniou, Fred M. Feinberg, John R. Hauser, Kamel Jedidi, Laoucine Kerbache, Janghyuk Lee, Guilherme (Gui) Liberali, John D. C. Little, Erin MacDonald, Dina Mayzlin, Wendy W. Moe, Elisa Montaguti, Ricardo Montoya, Pamela D. Morrison, Scott A. Neslin, Oded Netzer, John H. Roberts, Linda Court Salisbury, Jiwoong Shin, Rajendra Srivastava, Olivier Toubia, Michael Trusov, Glen L. Urban, Sara Valentini, Masahiko Yamanaka
Author: John R. Hauser
Publisher: MIT Press
ISBN: 0262331497
Category : Business & Economics
Languages : en
Pages : 497
Get Book Here
Book Description
The legacy of a pioneer in operations research and marketing science. John D. C. Little of MIT's Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little's Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research. This volume gathers papers from prominent researchers, including many of Little's colleagues and former colleagues, that reflect this pioneering scholar's lasting influence. The book includes a profile of Little, detailing his career accomplishments; writings on managerial models, including papers on advertising media selection, customer lifetime value, and micromarketing; discussions of decision information models, covering topics that range from customer channel choice to stochastic variance assumption; and (in a paper coauthored by Little) an examination of Little's Law today. Contributors Makoto Abe, Rene Befurt, André Bonfrer, Robert Bordley, Maria Luisa Ceprini, Peter J. Danaher, Xavier Drèze, Daria Dzyabura, Theodoros Evgeniou, Fred M. Feinberg, John R. Hauser, Kamel Jedidi, Laoucine Kerbache, Janghyuk Lee, Guilherme (Gui) Liberali, John D. C. Little, Erin MacDonald, Dina Mayzlin, Wendy W. Moe, Elisa Montaguti, Ricardo Montoya, Pamela D. Morrison, Scott A. Neslin, Oded Netzer, John H. Roberts, Linda Court Salisbury, Jiwoong Shin, Rajendra Srivastava, Olivier Toubia, Michael Trusov, Glen L. Urban, Sara Valentini, Masahiko Yamanaka
Author: John R. Hauser
Publisher: MIT Press
ISBN: 026202991X
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
The legacy of a pioneer in operations research and marketing science.
Author: Steve Pereira
Publisher: IT Revolution
ISBN: 1950508463
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Tired of misalignment, friction, and stalled workflow? Flow Engineering is a practical guide to using value stream mapping techniques to align teams, unlock innovation, and optimize performance. Based on foundations from Value Stream Mapping, cybernetics, and the Toyota Production System, Flow Engineering's lightweight and iterative practices build the value, clarity, and flow required for effective collaboration and collective action. Written by Value Stream Mapping experts Steve Pereira and Andrew Davis, Flow Engineering provides a step-by-step guide for running fast-paced mapping workshops that rapidly build shared understanding. Using five key maps to facilitate collaborative “flow conversations,” Pereira and Davis show how teams can surface tangled process dependencies, conflicting priorities, and unspoken assumptions that grind progress to a halt. The result? A clear roadmap owned by the people doing the work to accelerate innovation cycles, optimize workflows, and achieve more effective coordination. Applicable across any industry, Flow Engineering's techniques have helped leading organizations improve critical workflows like customer onboarding, product development, and hiring. It's time to stop trying one-size-fits-all frameworks to find value, clarity, and flow to improve culture and performance. Flow Engineering meets your organization where it's at and shows you how to move it where it needs to go.
Author: Catherine D. Hughes
Publisher: National Geographic Books
ISBN: 1426308469
Category : Children's questions and answers
Languages : en
Pages : 132
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Book Description
Provides pictures and brief facts about a variety of different kinds of dinosaurs.
Author: James W. Little
Publisher:
ISBN:
Category : Chronically ill
Languages : en
Pages : 0
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Book Description
Author: Sonia Sotomayor
Publisher: Penguin
ISBN: 0525514082
Category : Juvenile Nonfiction
Languages : en
Pages : 41
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Book Description
Supreme Court Justice Sonia Sotomayor tells her own story for young readers for the very first time! As the first Latina Supreme Court Justice, Sonia Sotomayor has inspired young people around the world to reach for their dreams. But what inspired her? For young Sonia, the answer was books! They were her mirrors, her maps, her friends, and her teachers. They helped her to connect with her family in New York and in Puerto Rico, to deal with her diabetes diagnosis, to cope with her father's death, to uncover the secrets of the world, and to dream of a future for herself in which anything was possible. In Turning Pages, Justice Sotomayor shares that love of books with a new generation of readers, and inspires them to read and puzzle and dream for themselves. Accompanied by Lulu Delacre's vibrant art, this story of the Justice's life shows readers that the world is full of promise and possibility--all they need to do is turn the page. Praise for Turning Pages: * "A sincere and insightful autobiography that also demonstrates the power of the written word. A winning addition to libraries that serve young readers." --School Library Journal, starred review "A personal and appealing book made to inspire." --Booklist "A thoughtful introduction to both the power of reading and an inspiring role model." --Kirkus Reviews "This book would be great as a read-aloud for class discussions of the Supreme Court, or United States government, or of important people in public service. It would also be good for independent reading by students interested in biographies or political figures." --School Library Connection
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Category : College teachers
Languages : en
Pages : 752
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Book Description
Author:
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ISBN:
Category : Law
Languages : en
Pages : 434
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Book Description
Author: Neil J. Gunther
Publisher: Springer Science & Business Media
ISBN: 354031010X
Category : Computers
Languages : en
Pages : 263
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Book Description
Under today’s shortened fiscal horizons and contracted time-to-market schedules, traditional approaches to capacity planning are seen by management as inflating production schedules. In the face of relentless pressure to get things done faster, this book facilitates rapid forecasting of capacity requirements, based on opportunistic use of available performance data and tools so that management insight is expanded but production schedules are not. The book introduces such concepts as an iterative cycle of improvement called "The Wheel of Capacity Planning," and Virtual Load Testing, which provides a highly cost-effective method for assessing application scalability.
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ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1652
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Book Description
