Author: Nathan McKenzie
Publisher:
ISBN:
Category :
Languages : en
Pages : 196
Book Description
If you have been nurturing a Great Idea and wondered how to Launch a Brand, how to Launch a Product or about Launching a Venture, this is the Book for you. I wrote this book because, like you, the best ideas come to you as a way to fill some unmet need in your life. "Necessity is the mother of all invention" is never truer than when you brilliantly think up an innovation, invention, or service that will make your life easier, more fun, or is just plain smart. I was standing in my kitchen after going through my usual morning routine one mundane Monday when inspiration hit me. I cannot go into great detail about my invention because I have sold it, and it now belongs to a larger company. Due to an NDA that is currently in place, I don't even know if that company is utilizing my invention. I thought to myself that if someone could create this certain thing that it would make my life a whole lot easier. I would really use this and spend good money on this if someone thought to create it. That "someone" was me! Why couldn't I create a fantastic item that would make my life better and make money doing it? This book begins right where it should -at the birth of an idea. Even the best authors get writer's block, and the best inventors lose their muse, so I thought it only appropriate to start at the very beginning. I will teach you how to stimulate your creativity, brainstorm ideas, and finally locate a sustainable and realistic product that will become your invention. Then, we move onto what it takes to bring that idea to life, crafting prototypes, locating manufacturers, enlisting the help of carpenters, tech developers, and anyone who can assist in creating the physical adaption of your idea. I wanted to not only help you think of something that you can create, but also push you to create it, and then sell it. After all, we innovators only create so that others can utilize our creations, right? This is why I dedicated a great portion of this book to also help you sell your idea. I've included the most in-depth research for social media marketing, brand development, package designing, and so much more to help you deliver the total package. During my time as an inventor, I have come across too many innovators who have sat on an idea, waiting for the right time to start. Inventors who did their best to share their products with the world, only to miss the mark in their marketing strategies and fail. Creators who lost the rights to their work because they didn't know how to secure legal protection. In this book, you will find the answers to all of your questions. It is the complete roadmap that will undoubtedly guide your product to success. This book will teach you absolutely everything you need to know about: Creating Prototypes Building a Band Around your Product Protecting your Intellectual Property and Plans Selling Your Idea for a Profit ...and so much more. I have no doubt in my mind that if you follow the advice detailed within these pages that you will see your idea through all the way to launch. What are you waiting for? Your destiny awaits as I am sure you are sitting on an idea that will be the "Next Big Thing." click "Add to Cart" now!
From Idea to Launch
Author: Nathan McKenzie
Publisher:
ISBN:
Category :
Languages : en
Pages : 196
Book Description
If you have been nurturing a Great Idea and wondered how to Launch a Brand, how to Launch a Product or about Launching a Venture, this is the Book for you. I wrote this book because, like you, the best ideas come to you as a way to fill some unmet need in your life. "Necessity is the mother of all invention" is never truer than when you brilliantly think up an innovation, invention, or service that will make your life easier, more fun, or is just plain smart. I was standing in my kitchen after going through my usual morning routine one mundane Monday when inspiration hit me. I cannot go into great detail about my invention because I have sold it, and it now belongs to a larger company. Due to an NDA that is currently in place, I don't even know if that company is utilizing my invention. I thought to myself that if someone could create this certain thing that it would make my life a whole lot easier. I would really use this and spend good money on this if someone thought to create it. That "someone" was me! Why couldn't I create a fantastic item that would make my life better and make money doing it? This book begins right where it should -at the birth of an idea. Even the best authors get writer's block, and the best inventors lose their muse, so I thought it only appropriate to start at the very beginning. I will teach you how to stimulate your creativity, brainstorm ideas, and finally locate a sustainable and realistic product that will become your invention. Then, we move onto what it takes to bring that idea to life, crafting prototypes, locating manufacturers, enlisting the help of carpenters, tech developers, and anyone who can assist in creating the physical adaption of your idea. I wanted to not only help you think of something that you can create, but also push you to create it, and then sell it. After all, we innovators only create so that others can utilize our creations, right? This is why I dedicated a great portion of this book to also help you sell your idea. I've included the most in-depth research for social media marketing, brand development, package designing, and so much more to help you deliver the total package. During my time as an inventor, I have come across too many innovators who have sat on an idea, waiting for the right time to start. Inventors who did their best to share their products with the world, only to miss the mark in their marketing strategies and fail. Creators who lost the rights to their work because they didn't know how to secure legal protection. In this book, you will find the answers to all of your questions. It is the complete roadmap that will undoubtedly guide your product to success. This book will teach you absolutely everything you need to know about: Creating Prototypes Building a Band Around your Product Protecting your Intellectual Property and Plans Selling Your Idea for a Profit ...and so much more. I have no doubt in my mind that if you follow the advice detailed within these pages that you will see your idea through all the way to launch. What are you waiting for? Your destiny awaits as I am sure you are sitting on an idea that will be the "Next Big Thing." click "Add to Cart" now!
Publisher:
ISBN:
Category :
Languages : en
Pages : 196
Book Description
If you have been nurturing a Great Idea and wondered how to Launch a Brand, how to Launch a Product or about Launching a Venture, this is the Book for you. I wrote this book because, like you, the best ideas come to you as a way to fill some unmet need in your life. "Necessity is the mother of all invention" is never truer than when you brilliantly think up an innovation, invention, or service that will make your life easier, more fun, or is just plain smart. I was standing in my kitchen after going through my usual morning routine one mundane Monday when inspiration hit me. I cannot go into great detail about my invention because I have sold it, and it now belongs to a larger company. Due to an NDA that is currently in place, I don't even know if that company is utilizing my invention. I thought to myself that if someone could create this certain thing that it would make my life a whole lot easier. I would really use this and spend good money on this if someone thought to create it. That "someone" was me! Why couldn't I create a fantastic item that would make my life better and make money doing it? This book begins right where it should -at the birth of an idea. Even the best authors get writer's block, and the best inventors lose their muse, so I thought it only appropriate to start at the very beginning. I will teach you how to stimulate your creativity, brainstorm ideas, and finally locate a sustainable and realistic product that will become your invention. Then, we move onto what it takes to bring that idea to life, crafting prototypes, locating manufacturers, enlisting the help of carpenters, tech developers, and anyone who can assist in creating the physical adaption of your idea. I wanted to not only help you think of something that you can create, but also push you to create it, and then sell it. After all, we innovators only create so that others can utilize our creations, right? This is why I dedicated a great portion of this book to also help you sell your idea. I've included the most in-depth research for social media marketing, brand development, package designing, and so much more to help you deliver the total package. During my time as an inventor, I have come across too many innovators who have sat on an idea, waiting for the right time to start. Inventors who did their best to share their products with the world, only to miss the mark in their marketing strategies and fail. Creators who lost the rights to their work because they didn't know how to secure legal protection. In this book, you will find the answers to all of your questions. It is the complete roadmap that will undoubtedly guide your product to success. This book will teach you absolutely everything you need to know about: Creating Prototypes Building a Band Around your Product Protecting your Intellectual Property and Plans Selling Your Idea for a Profit ...and so much more. I have no doubt in my mind that if you follow the advice detailed within these pages that you will see your idea through all the way to launch. What are you waiting for? Your destiny awaits as I am sure you are sitting on an idea that will be the "Next Big Thing." click "Add to Cart" now!
Launch!
Author: Scott Duffy
Publisher: Penguin
ISBN: 1101609990
Category : Business & Economics
Languages : en
Pages : 189
Book Description
WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook. Ninety-seven percent of a rocket’s fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins—and true stories of other big names in business—Duffy has collected all of the lessons you need. Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. Successful business endeavors depend on preparation and execution of these two key sides—and Duffy provides real-life examples and practical guidance for both. In his rapid-fire, 90-day plan, Launch! walks you through: The Prelaunch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way. Fueling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully. Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies. As Duffy writes, “Today everyone is an entrepreneur. It’s not about building the next Virgin or Google or Facebook. It’s about planting a flag. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. Launch! is a handbook for entrepreneurs on how to think big, take on any size competitor—and eat their lunch.”
Publisher: Penguin
ISBN: 1101609990
Category : Business & Economics
Languages : en
Pages : 189
Book Description
WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook. Ninety-seven percent of a rocket’s fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins—and true stories of other big names in business—Duffy has collected all of the lessons you need. Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. Successful business endeavors depend on preparation and execution of these two key sides—and Duffy provides real-life examples and practical guidance for both. In his rapid-fire, 90-day plan, Launch! walks you through: The Prelaunch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way. Fueling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully. Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies. As Duffy writes, “Today everyone is an entrepreneur. It’s not about building the next Virgin or Google or Facebook. It’s about planting a flag. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. Launch! is a handbook for entrepreneurs on how to think big, take on any size competitor—and eat their lunch.”
48-Hour Start-up: From idea to launch in 1 weekend
Author: Fraser Doherty MBE
Publisher: HarperCollins UK
ISBN: 0008196729
Category : Business & Economics
Languages : en
Pages : 183
Book Description
Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.
Publisher: HarperCollins UK
ISBN: 0008196729
Category : Business & Economics
Languages : en
Pages : 183
Book Description
Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.
The Launch Book
Author: Sanyin Siang
Publisher: Lid Publishing
ISBN: 9781910649985
Category : Creative ability in business
Languages : en
Pages : 0
Book Description
Whether we are exploring a new idea, new career or new endeavor, we encounter risks, self-doubt and fear. Drawing on behavioral science and self-leadership principles, the strategies and exercises in this practical and inspirational book will catalyze and position you for a successful launch. This book draws on the author's wide experience in leadership, coaching and mentorship, as well as interviews with innovators and entrepreneurs. Short, sharp, snappy and impactful, this book makes any launch actionable. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.
Publisher: Lid Publishing
ISBN: 9781910649985
Category : Creative ability in business
Languages : en
Pages : 0
Book Description
Whether we are exploring a new idea, new career or new endeavor, we encounter risks, self-doubt and fear. Drawing on behavioral science and self-leadership principles, the strategies and exercises in this practical and inspirational book will catalyze and position you for a successful launch. This book draws on the author's wide experience in leadership, coaching and mentorship, as well as interviews with innovators and entrepreneurs. Short, sharp, snappy and impactful, this book makes any launch actionable. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.
All In Startup
Author: Diana Kander
Publisher: John Wiley & Sons
ISBN: 1118857666
Category : Business & Economics
Languages : en
Pages : 311
Book Description
If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.
Publisher: John Wiley & Sons
ISBN: 1118857666
Category : Business & Economics
Languages : en
Pages : 311
Book Description
If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.
Launch
Author: Michael A. Stelzner
Publisher: John Wiley & Sons
ISBN: 1118102789
Category : Business & Economics
Languages : en
Pages : 272
Book Description
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Publisher: John Wiley & Sons
ISBN: 1118102789
Category : Business & Economics
Languages : en
Pages : 272
Book Description
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Winning at New Products
Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587
Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587
Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Launch (Updated & Expanded Edition)
Author: Jeff Walker
Publisher: Hay House, Inc
ISBN: 1401960243
Category : Business & Economics
Languages : en
Pages : 313
Book Description
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers." — Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable The revised and updated edition of the #1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
Publisher: Hay House, Inc
ISBN: 1401960243
Category : Business & Economics
Languages : en
Pages : 313
Book Description
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers." — Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable The revised and updated edition of the #1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
IT Startup Success From Idea to Launch
Author: Matevos Ghazaryan
Publisher: Matevos Ghazaryan
ISBN:
Category : Computers
Languages : en
Pages : 378
Book Description
Welcome to the tech sector's world of innovation, strategy, and success. "IT Startup Success: From Idea to Launch" is designed to guide you through the complex landscape of creating and launching a technology startup. This book focuses on the critical steps, strategies, and tools for transforming a mere concept into a market-ready product. In the realm of IT startups, the journey from conception to realization is filled with challenges and opportunities. This book acknowledges the diversity of paths available to founders, including leveraging external resources, collaborations, and the latest technological tools to bring your vision to life. Whether navigating the early stages of ideation, wrestling with the intricacies of product development, or devising a go-to-market strategy, this guide is your companion through every phase. This guide is your companion through every phase. Get ready to transform your ideas into tangible solutions, unlock your entrepreneurial potential, and make your mark on the IT industry.
Publisher: Matevos Ghazaryan
ISBN:
Category : Computers
Languages : en
Pages : 378
Book Description
Welcome to the tech sector's world of innovation, strategy, and success. "IT Startup Success: From Idea to Launch" is designed to guide you through the complex landscape of creating and launching a technology startup. This book focuses on the critical steps, strategies, and tools for transforming a mere concept into a market-ready product. In the realm of IT startups, the journey from conception to realization is filled with challenges and opportunities. This book acknowledges the diversity of paths available to founders, including leveraging external resources, collaborations, and the latest technological tools to bring your vision to life. Whether navigating the early stages of ideation, wrestling with the intricacies of product development, or devising a go-to-market strategy, this guide is your companion through every phase. This guide is your companion through every phase. Get ready to transform your ideas into tangible solutions, unlock your entrepreneurial potential, and make your mark on the IT industry.
Fundamentals for Becoming a Successful Entrepreneur
Author: Malin Brannback
Publisher: FT Press
ISBN: 0133966941
Category : Business & Economics
Languages : en
Pages : 411
Book Description
This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth. The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.
Publisher: FT Press
ISBN: 0133966941
Category : Business & Economics
Languages : en
Pages : 411
Book Description
This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth. The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.