Author: Vance Corum
Publisher:
ISBN: 9780963281470
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
Talk Triggers
Author: Jay Baer
Publisher: Penguin
ISBN: 0525537287
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Publisher: Penguin
ISBN: 0525537287
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
The New Farmers' Market
Author: Vance Corum
Publisher:
ISBN: 9780963281470
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
Publisher:
ISBN: 9780963281470
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
A Technique for Producing Ideas
Author: James Webb Young
Publisher:
ISBN: 9781794156494
Category :
Languages : en
Pages : 31
Book Description
A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Publisher:
ISBN: 9781794156494
Category :
Languages : en
Pages : 31
Book Description
A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Self-Promotion for the Creative Person
Author: Lee Silber
Publisher: Crown Currency
ISBN: 030756617X
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply. Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career. Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including: * How to market without money * How to create marketing materials that will sell you even when you're not around * How to build a buzz using word of mouth * How to use the Internet in ways you never thought of to promote yourself * How to get the leaders in your field to endorse and help you Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.
Publisher: Crown Currency
ISBN: 030756617X
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply. Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career. Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including: * How to market without money * How to create marketing materials that will sell you even when you're not around * How to build a buzz using word of mouth * How to use the Internet in ways you never thought of to promote yourself * How to get the leaders in your field to endorse and help you Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.
All Your Twisted Secrets
Author: Diana Urban
Publisher: HarperCollins
ISBN: 0062908235
Category : Young Adult Fiction
Languages : en
Pages : 360
Book Description
A thrilling debut, reminiscent of new fan favorites like One of Us Is Lying and the beloved classics by Agatha Christie, that will leave readers guessing until the explosive ending. “Welcome to dinner, and again, congratulations on being selected. Now you must do the selecting.” What do the queen bee, star athlete, valedictorian, stoner, loner, and music geek all have in common? They were all invited to a scholarship dinner, only to discover it’s a trap. Someone has locked them into a room with a bomb, a syringe filled with poison, and a note saying they have an hour to pick someone to kill...or else everyone dies. Amber Prescott is determined to get her classmates and herself out of the room alive, but that might be easier said than done. No one knows how they’re all connected or who would want them dead. As they retrace the events over the past year that might have triggered their captor’s ultimatum, it becomes clear that everyone is hiding something. And with the clock ticking down, confusion turns into fear, and fear morphs into panic as they race to answer the biggest question: Who will they choose to die?
Publisher: HarperCollins
ISBN: 0062908235
Category : Young Adult Fiction
Languages : en
Pages : 360
Book Description
A thrilling debut, reminiscent of new fan favorites like One of Us Is Lying and the beloved classics by Agatha Christie, that will leave readers guessing until the explosive ending. “Welcome to dinner, and again, congratulations on being selected. Now you must do the selecting.” What do the queen bee, star athlete, valedictorian, stoner, loner, and music geek all have in common? They were all invited to a scholarship dinner, only to discover it’s a trap. Someone has locked them into a room with a bomb, a syringe filled with poison, and a note saying they have an hour to pick someone to kill...or else everyone dies. Amber Prescott is determined to get her classmates and herself out of the room alive, but that might be easier said than done. No one knows how they’re all connected or who would want them dead. As they retrace the events over the past year that might have triggered their captor’s ultimatum, it becomes clear that everyone is hiding something. And with the clock ticking down, confusion turns into fear, and fear morphs into panic as they race to answer the biggest question: Who will they choose to die?
The Psychology of Peace Promotion
Author: Mary Gloria C. Njoku
Publisher: Springer
ISBN: 3030149439
Category : Psychology
Languages : en
Pages : 422
Book Description
This volume Psychology of Peace Promotion builds on previous volumes of peace psychology, extending its contributions by drawing from peace research and practices from five continents – Africa, Asia, Europe, North America and South America. The book discusses emerging disciplinary and inter-disciplinary theories and actions. Each chapter begins with a theoretical framework for understanding peace, followed by a critical review of peace promotion in a specific setting, and concludes with an illustration of psychological principles or theories in either a narrative format or an empirical investigation. This volume develops, as well as guides, its readers on the epistemology of promoting and sustaining peace in varied settings around the world. This book presents relevant, cutting-edge peace promotion strategies to anyone interested in promoting peace more effectively, including peace practitioners, scholars, teachers, and researchers, as well as the general reader. It presents a number of innovative approaches, illustrating their applications to specific social problems, settings and populations. In addition, this volume has much in store for both academic and practice-based scientists in the field of peace psychology, mental health professionals, administrators, educators, and graduate students from various disciplines. The goal is the promotion and sustenance of peace, using theoretically sound, yet innovative and creative approaches. As expressed by the United Nations Secretary, “peace does not occur by happenstance.” Promoting and sustaining peace requires reflective, thoughtful, and targeted efforts. This book inspires its readers to develop a better understanding of peace and the means of promoting peace in a sustainable way.
Publisher: Springer
ISBN: 3030149439
Category : Psychology
Languages : en
Pages : 422
Book Description
This volume Psychology of Peace Promotion builds on previous volumes of peace psychology, extending its contributions by drawing from peace research and practices from five continents – Africa, Asia, Europe, North America and South America. The book discusses emerging disciplinary and inter-disciplinary theories and actions. Each chapter begins with a theoretical framework for understanding peace, followed by a critical review of peace promotion in a specific setting, and concludes with an illustration of psychological principles or theories in either a narrative format or an empirical investigation. This volume develops, as well as guides, its readers on the epistemology of promoting and sustaining peace in varied settings around the world. This book presents relevant, cutting-edge peace promotion strategies to anyone interested in promoting peace more effectively, including peace practitioners, scholars, teachers, and researchers, as well as the general reader. It presents a number of innovative approaches, illustrating their applications to specific social problems, settings and populations. In addition, this volume has much in store for both academic and practice-based scientists in the field of peace psychology, mental health professionals, administrators, educators, and graduate students from various disciplines. The goal is the promotion and sustenance of peace, using theoretically sound, yet innovative and creative approaches. As expressed by the United Nations Secretary, “peace does not occur by happenstance.” Promoting and sustaining peace requires reflective, thoughtful, and targeted efforts. This book inspires its readers to develop a better understanding of peace and the means of promoting peace in a sustainable way.
Proceedings of the XIII International Symposium SymOrg 2012: Innovative Management and Business Performance
Author:
Publisher: University of Belgrade, Faculty of Organizational Sciences
ISBN: 8676802556
Category : Business & Economics
Languages : en
Pages : 2004
Book Description
Publisher: University of Belgrade, Faculty of Organizational Sciences
ISBN: 8676802556
Category : Business & Economics
Languages : en
Pages : 2004
Book Description
Online Promotions
Author: Bill Carmody
Publisher: Bill Carmody
ISBN: 9781582751320
Category : Business & Economics
Languages : en
Pages : 356
Book Description
Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first. -Seth Godin, creator of the world's first online promotion (in 1989) Author of Purple Cow and Free Prize Inside Effective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space. - Tim Sanders, author of Love is the Killer App: How to Win Business and Influence Friends and Leadership Coach at Yahoo! Inc.
Publisher: Bill Carmody
ISBN: 9781582751320
Category : Business & Economics
Languages : en
Pages : 356
Book Description
Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first. -Seth Godin, creator of the world's first online promotion (in 1989) Author of Purple Cow and Free Prize Inside Effective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space. - Tim Sanders, author of Love is the Killer App: How to Win Business and Influence Friends and Leadership Coach at Yahoo! Inc.
Enhancing Learning Through Technology In Lifelong Learning: Fresh Ideas: Innovative Strategies
Author: Ingle, Steve
Publisher: McGraw-Hill Education (UK)
ISBN: 0335246400
Category : Education
Languages : en
Pages : 162
Book Description
The book presents a rationale for the use of technology in today's 21st century classrooms as those working in the lifelong learning sector prepare themselves for the arrival of technologically mature 21st century learners with high expectations of their learning journey. It offers a range of ideas that are presented in a user-friendly and accessible format, illustrated with case studies from across the sector to bring the ideas to life.
Publisher: McGraw-Hill Education (UK)
ISBN: 0335246400
Category : Education
Languages : en
Pages : 162
Book Description
The book presents a rationale for the use of technology in today's 21st century classrooms as those working in the lifelong learning sector prepare themselves for the arrival of technologically mature 21st century learners with high expectations of their learning journey. It offers a range of ideas that are presented in a user-friendly and accessible format, illustrated with case studies from across the sector to bring the ideas to life.
Inspired Marketing!
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470285265
Category : Business & Economics
Languages : en
Pages : 227
Book Description
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Publisher: John Wiley & Sons
ISBN: 0470285265
Category : Business & Economics
Languages : en
Pages : 227
Book Description
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.