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Author: Ken Auletta
Publisher: Penguin
ISBN: 0735220875
Category : Social Science
Languages : en
Pages : 370
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Book Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Author: Ken Auletta
Publisher: Penguin
ISBN: 0735220883
Category : Social Science
Languages : en
Pages : 386
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Book Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Author: Jaime E. Settle
Publisher: Cambridge University Press
ISBN: 1108472532
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.
Author: Mark L. Haas
Publisher: Cornell University Press
ISBN: 1501761250
Category : Political Science
Languages : en
Pages : 304
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Book Description
In Frenemies Mark L. Haas addresses policy-guiding puzzles such as: Why do international ideological enemies sometimes overcome their differences and ally against shared threats? Why, just as often, do such alliances fail? Alliances among ideological enemies confronting a common foe, or "frenemy" alliances, are unlike coalitions among ideologically-similar states facing comparable threats. Members of frenemy alliances are perpetually torn by two powerful opposing forces. Haas shows that shared material threats push these states together while ideological differences pull them apart. Each of these competing forces has dominated the other at critical times. This difference has resulted in stable alliances among ideological enemies in some cases but the delay, dissolution, or failure of these alliances in others. Haas examines how states' susceptibility to major domestic ideological changes and the nature of the ideological differences among countries provide the key to alliance formation or failure. This sophisticated framework is applied to a diverse range of critical historical and contemporary cases, from the failure of British and French leaders to ally with the Soviet Union against Nazi Germany in the 1930s to the likely evolution of the United States' alliance system against a rising China in the early 21st century. In Frenemies, Haas develops a groundbreaking argument that explains the origins and durability of alliances among ideological enemies and offers policy-guiding perspectives on a subject at the core of international relations.
Author: Kristi Wientge
Publisher: Simon & Schuster Books for Young Readers
ISBN: 1534438157
Category : Juvenile Fiction
Languages : en
Pages : 256
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Book Description
Twelve-year-old Flor faces a bittersweet summer with a pageant, a frenemy, and a hive full of honey in this “sweet and satisfying read about friendship, sisterhood, and change” (Kirkus Reviews). It’s the summer before eighth grade and Flor is stuck at home and working at her family’s mattress store, while her best friend goes off to band camp (probably to make new friends). It becomes even worse when she’s asked to compete in the local honey pageant. This means Flor has to spend the summer practicing her talent (recorder) and volunteering (helping a recluse bee-keeper) with Candice, her former friend who’s still bitter about losing the pageant crown to Flor when they were in second grade. And she can’t say no. Then there’s the possibility that Flor and her family are leaving to move in with her mom’s family in New Jersey. And with how much her mom and dad have been fighting lately, is it possible that her dad may not join them? Flor can’t let that happen. She has a lot of work to do.
Author: Alexa Young
Publisher: Harper Collins
ISBN: 0061975699
Category : Juvenile Fiction
Languages : en
Pages : 263
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Book Description
What happens when two besties become full-blown worsties? Avalon Greene rules the fashion scene at her sunny SoCal middle school with a diamond-clad fist, calling out classmates for their fashion-do's and most unfortunate clothes-pas. She's determined to host the social event of the season—a soiree in honor of her forever-friendship with Halley! Unfortunately, Halley's new look is one thing Avalon just can't celebrate. . . . Halley Brandon is just back from art camp and can't wait to share her funky new style with her best friend, Avalon. But when Avalon cries fashion foul, Halley realizes her best friend's true colors may clash with her own. Has their ultra-fabulous friendship finally gone out of style? From sharing custody of their puppy, Pucci, to drawing up a list of who gets which friends, Avalon and Halley discover what happens when you battle the person who knows everything about you—and isn't afraid to use your secrets to get what she wants. Best friends. Worst enemies. Frenemies.
Author: Sophie Littlefield
Publisher: Ballantine Books
ISBN: 1984817973
Category : Fiction
Languages : en
Pages : 321
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Book Description
In this razor-sharp novel for fans of When Life Gives You Lululemons, a Manhattan socialite turns her spin instructor into a fitness superstar to impress her friends. But can she keep her little project under control? Or has she created a monster? Julia Summers seems to have it all: a sprawling Upper East Side apartment, a successful husband, and two adorable children attending the best private school in the city. She relishes wielding influence over her well-heeled girlfriends . . . but her star appears to be fading. That’s why, when stranded in Manhattan for the summer as her entire crowd flees to the Hamptons, Julia is on the hunt for the next big thing that will make her the envy of her friends and put her back on top. Enter Flame, the new boutique gym in her neighborhood. Seductive and transformative, Flame’s spin classes are exactly what Julia needs—and demure, naïve instructor Tatum is her ticket in. But rebranding Tatum as a trendy guru proves hard work, and Julia’s triumphant comeback at summer’s end doesn’t quite go as planned. Tatum begins to grasp just how much power her newfound stardom holds, and when things suddenly get ugly, Julia realizes she’s in way over her head. Julia’s life is already spiraling out of control when her husband is arrested for fraud and bribery. As her so-called friends turn their backs on her, and Tatum pursues her own agenda, Julia is forced to rethink everything she knew about her world to reclaim her perfect life. But does she even want it back? Witty and incisive, Sophie Littlefield and Lauren Gershell’s That’s What Frenemies Are For provides an engrossing glimpse into the cutthroat moms’ club of the Upper East Side. Advance praise for That’s What Frenemies are For “Pack up your beach bag and put your phone on Do Not Disturb: This modern-day Pygmalion story is juicy fun! Fans of Lauren Weisberger and Jill Kargman will delight in this delicious romp about how the other half lives.”—Jamie Brenner, bestselling author of The Forever Summer and Drawing Home “Whether this book hits a little too close to home or offers the perfect escape, readers will love the insanity of Julia’s social ups and downs in this clever novel.”—Laurie Gelman, author of Class Mom
Author: Megan Crane
Publisher: Hachette UK
ISBN: 1849164509
Category : Fiction
Languages : en
Pages : 246
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Book Description
Everyone knows that girl. The one who effortlessly attracts the eyes of every guy in the room, doesn't seem to need girlfriends and never gives any thought to her appearance - no need, it's always perfect. But what happens when that girl is your college roommate and she has her eye on the love of your life? Gus Curtis approaches the big three-o with a plan to usher herself painlessly into official adulthood. But then she walks in on her perfect boyfriend lip-locked with one of her oldest friends. When she loses most of her dignity in attempts to win him back, her two best friends finally lose patience with her and she finds herself seeking consolation in the arms of the one boy she really should stay away from. Gus realises she needs to do some growing up - and fast. Frenemies is impossible to put down, it's funny, honest and the love interest is a true Mr Darcy. This is feel-good fiction at its best.
Author: Hayley DiMarco
Publisher: Revell
ISBN: 9780800733049
Category : Juvenile Nonfiction
Languages : en
Pages : 144
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Book Description
Friends and enemies--sometimes it's hard to tell the two apart. Especially when some people seem to be both. In her bestselling book Mean Girls, Hayley DiMarco counseled teens about how to handle mean girls at school or church who were making their lives miserable. But what's a girl to do when her own friends are the ones doing those mean and hurtful things--being her BFF one day but betraying her the next? Frenemies helps girls figure it out. In this new book from big-sister mentor Hayley DiMarco, teens will learn why friends act the way they do and how they should react when the mean people in their lives are the people they love and trust the most.
Author: Ken Auletta
Publisher: Penguin
ISBN: 0735220875
Category : Social Science
Languages : en
Pages : 370
Get Book Here
Book Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Author: Mark L. Haas
Publisher: Cornell University Press
ISBN: 1501761242
Category : Political Science
Languages : en
Pages : 307
Get Book Here
Book Description
In Frenemies Mark L. Haas addresses policy-guiding puzzles such as: Why do international ideological enemies sometimes overcome their differences and ally against shared threats? Why, just as often, do such alliances fail? Alliances among ideological enemies confronting a common foe, or "frenemy" alliances, are unlike coalitions among ideologically-similar states facing comparable threats. Members of frenemy alliances are perpetually torn by two powerful opposing forces. Haas shows that shared material threats push these states together while ideological differences pull them apart. Each of these competing forces has dominated the other at critical times. This difference has resulted in stable alliances among ideological enemies in some cases but the delay, dissolution, or failure of these alliances in others. Haas examines how states' susceptibility to major domestic ideological changes and the nature of the ideological differences among countries provide the key to alliance formation or failure. This sophisticated framework is applied to a diverse range of critical historical and contemporary cases, from the failure of British and French leaders to ally with the Soviet Union against Nazi Germany in the 1930s to the likely evolution of the United States' alliance system against a rising China in the early 21st century. In Frenemies, Haas develops a groundbreaking argument that explains the origins and durability of alliances among ideological enemies and offers policy-guiding perspectives on a subject at the core of international relations.
