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Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141935758
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141935758
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Author: James Crews
Publisher: U of Nebraska Press
ISBN: 0803237820
Category : Poetry
Languages : en
Pages : 97
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Book Description
For any of us, what stays? For the arsonist's wife who has not yet left? The devout saint trudging another mile in his nail-shoes? The lost couple in their dying moments in a Nebraska blizzard? The old woman who refuses to leave her home in Chernobyl? With an unflinching eye, James Crews gives us the forbidden love, forbidden unions, and secret lives that, whatever the loss, the attrition, the cost, we must acknowledge, must hold, must keep. And here, in Crews's finely wrought, deeply felt poems, is their testimony.
Author: Geir Lundestad
Publisher: Oxford University Press
ISBN: 0192579010
Category : History
Languages : en
Pages : 238
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Book Description
The World's Most Prestigious Prize: The Inside Story of the Nobel Peace Prize is a fascinating, insider account of the Nobel peace prize. Drawing on unprecedented access to the Norwegian Nobel Institute's vast archive, it offers a gripping account of the founding of the prize, as well as its highs and lows, triumphs and disasters, over the last one-hundred-and-twenty years. But more than that, the book also draws on the author's unique insight during his twenty-five years as Director of the Norwegian Nobel Institute and Secretary of the Norwegian Nobel Committee. It reveals the real story of all the laureates of that period - some of them among the most controversial in the history of the prize (Gorbachev, Arafat, Peres and Rabin, Mandela and De Klerk, Obama, and Liu Xiaobo) - and exactly why they came to receive the prize. Despite all that has been written about the Nobel Peace Prize, this is the first-ever account written by a prominent insider in the Nobel system.
Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141924861
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Author: Jason K. Friedman
Publisher: Sarabande Books
ISBN: 1936747693
Category : Fiction
Languages : en
Pages : 202
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Book Description
“Candid, cunning, brave, and wickedly funny,” these stories “will make you remember the first time you read Philip Roth” (Salvatore Scibona). Set it the Jewish communities of Georgia—from the 1920s to the present day—this Mary McCarthy Prize-winning collection investigates the crossroads of desire and religion in seven “funny, fearless outsiders’ tales . . . of sexual coming-of-age and temptation” (Publishers Weekly, starred review). A gay man attends his high school reunion in Savannah, where he’s pursued by the now-married golden-boy football star from his youth. An awkward teenager grapples with notions of God, superstition, and girls at his bar mitzvah. A curator’s assistant unearths the groundbreaking mystery of a Renaissance painter, and an even more surprising one in his personal life. A charitable cantor’s hopes for a budding romance are matched only by his remorse after acting on impulse. An aging widow, devoted to ancestral Jewish tradition, takes an unexpected stand against her modern-thinking grandson. In this illuminating collective of friends, family, and lovers dealing with shifting social norms in the South, “Friedman explores the balance between religious morality and personal desires in a style similar to Isaac Bashevis Singer and contemplates memory and loss as masterfully as Nathan Englander” (Southern Humanities Review). Though “Friedman works in that same O’Connor-Welty tradition . . . these stories shouldn’t be pigeonholed by regionalism or sexuality. In Friedman’s well made, rich, and finely paced stories, characters struggle to wed their desires to their community’s expectations and traditions—traits that resonate regardless of creed, address, race, or sexuality” (Los Angeles Review of Books).
Author: Gavin Wright
Publisher: Harvard University Press
ISBN: 0674076443
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Southern bus boycotts and lunch counter sit-ins were famous acts of civil disobedience but were also demands for jobs in the very services being denied blacks. Gavin Wright shows that the civil rights struggle was of economic benefit to all parties: the wages of southern blacks increased dramatically but not at the expense of southern whites.
Author: Anastasia Suen
Publisher: Capstone
ISBN: 1434216276
Category : Awards
Languages : en
Pages : 18
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Book Description
Robot and Rico go to the grocery store to search the cereal boxes for the one prize they don't have.
Author: Shirin Ebadi
Publisher: Random House
ISBN: 081299888X
Category : Biography & Autobiography
Languages : en
Pages : 304
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Book Description
The first Muslim woman to receive the Nobel Peace Prize, Shirin Ebadi has inspired millions around the globe through her work as a human rights lawyer defending women and children against a brutal regime in Iran. Now Ebadi tells her story of courage and defiance in the face of a government out to destroy her, her family, and her mission: to bring justice to the people and the country she loves. For years the Islamic Republic tried to intimidate Ebadi, but after Mahmoud Ahmadinejad rose to power in 2005, the censorship and persecution intensified. The government wiretapped Ebadi’s phones, bugged her law firm, sent spies to follow her, harassed her colleagues, detained her daughter, and arrested her sister on trumped-up charges. It shut down her lectures, fired up mobs to attack her home, seized her offices, and nailed a death threat to her front door. Despite finding herself living under circumstances reminiscent of a spy novel, nothing could keep Ebadi from speaking out and standing up for human dignity. But it was not until she received a phone call from her distraught husband—and he made a shocking confession that would all but destroy her family—that she realized what the intelligence apparatus was capable of to silence its critics. The Iranian government would end up taking everything from Shirin Ebadi—her marriage, friends, and colleagues, her home, her legal career, even her Nobel Prize—but the one thing it could never steal was her spirit to fight for justice and a better future. This is the amazing, at times harrowing, simply astonishing story of a woman who would never give up, no matter the risks. Just as her words and deeds have inspired a nation, Until We Are Free will inspire you to find the courage to stand up for your beliefs. Praise for Until We Are Free “Ebadi recounts the cycle of sinister assaults she faced after she won the Nobel Prize in 2003. Her new memoir, written as a novel-like narrative, captures the precariousness of her situation and her determination to ‘stand firm.’”—The Washington Post “Powerful . . . Although [Ebadi’s] memoir underscores that a slow change will have to come from within Iran, it is also proof of the stunning effects of her nonviolent struggle on behalf of those who bravely, and at a very high cost, keep pushing for the most basic rights.”—The New York Times Book Review “Shirin Ebadi is quite simply the most vital voice for freedom and human rights in Iran.”—Reza Aslan, author of No god but God and Zealot “Shirin Ebadi writes of exile hauntingly and speaks of Iran, her homeland, as the poets do. Ebadi is unafraid of addressing the personal as well as the political and does both fiercely, with introspection and fire.”—Fatima Bhutto, author of The Shadow of the Crescent Moon “I would encourage all to read Dr. Shirin Ebadi’s memoir and to understand how her struggle for human rights continued after winning the Nobel Peace Prize. It is also fascinating to see how she has been affected positively and negatively by her Nobel Prize. This is a must read for all.”—Desmond Tutu “A revealing portrait of the state of political oppression in Iran . . . [Ebadi] is an inspiring figure, and her suspenseful, evocative story is unforgettable.”—Publishers Weekly (starred review) “Ebadi’s courage and strength of character are evident throughout this engrossing text.”—Kirkus Reviews
Author: Lisa Norato
Publisher: Baker Books
ISBN: 0764209426
Category : Fiction
Languages : en
Pages : 304
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Book Description
As widower Captain Talvis sets out to find his only child, he soon finds that his quest has repercussions his heart could never have predicted.
Author: David Carter
Publisher: Hesperus Press
ISBN: 1780940408
Category : Literary Criticism
Languages : en
Pages : 170
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Book Description
With humor, wit, and insight, David Carter sets out a number of fail-safe rules to follow in order to win the Nobel Prize in literatureThere are acclaimed writers— James Joyce, Marcel Proust, Tolstoy, Mark Twain— who never won the Nobel Prize, and others, less well known, such as Henryk Sienkiewicz, Paul Heyse, and Romain Rolland, who did. What exactly does one have to do to impress, or be snubbed by, the Nobel Committee? This book is a fascinating survey of the Nobel Prize for literature, constructed as a tongue-in-cheek series of rules. "Be a man" is one of them, and "Make sure your best work has been translated into Swedish" another. Presenting biographical information as well as extracts from their work, David Carter will try to answer a number of questions about the prize, such as What are the outstanding qualities of the winners' works? Were there any unusual circumstances attending the award? and Who else was considered and rejected and why?
