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Author: Andrew Sherman
Publisher: AMACOM
ISBN: 0814415695
Category : Business & Economics
Languages : en
Pages : 582
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Book Description
Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business. As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides knowledge and tools to keep your business not only operating, but growing in any economy. Filled with examples, stories from the field, and forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. You will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising This book also incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends.
Author: Andrew Sherman
Publisher: AMACOM
ISBN: 0814415695
Category : Business & Economics
Languages : en
Pages : 582
Get Book Here
Book Description
Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business. As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides knowledge and tools to keep your business not only operating, but growing in any economy. Filled with examples, stories from the field, and forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. You will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising This book also incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends.
Author: Mark Siebert
Publisher: Entrepreneur Press
ISBN: 1613084706
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
Author: Richard M. Asbill
Publisher: American Bar Association
ISBN: 9781570739736
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Author: Ed Teixeira
Publisher: Routledge
ISBN: 1000602516
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.
Author: Lawrence S. Welch
Publisher: Edward Elgar Publishing
ISBN: 1847208878
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
New insights and a provocative perspective characterized this book by Professors Welch, Benito, and Petersen. . . Managers will find the framework of this book very appealing and relevant to their everyday international efforts and inquiries. The book is mandatory reading for academics and graduates in business, international marketing, and international business. Carlos M. Rodriguez, International Marketing Review Numerous books and articles on entry strategies and entry modes explain why companies choose a certain mode and how companies should enter foreign markets. This book, however, deals with the strategic decision making process when deciding which mode to use on entering a new market. The approach in this book is novel in that it discusses and suggests how companies can use a mixed mode approach to achieve success in foreign markets. Moreover, it deals with issues such as how and when to move from one mode to another, which has always been an important question for firms as well as for scholars. To summarize, this is a timely publication which, based on solid theoretical grounding, provides excellent guidelines for managers formulating strategies to enter new markets, as well as expanding their operations in foreign markets. Pervez N. Ghauri, Manchester Business School, University of Manchester, UK Also known as entry modes or foreign market servicing methods , foreign operation methods are critical criteria for companies ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods. The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, franchising, outsourcing, project operations and management contracts are also discussed. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, a treatment of emerging strategy concerns such as mode combinations and mode switching is included. Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. It will prove invaluable for a wide-ranging readership encompassing undergraduate and postgraduate students, academics and practitioners in the field of international business.
Author: Thomas S. Dicke
Publisher: UNC Press Books
ISBN: 1469610086
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Author: Umit S. Bititci
Publisher: Springer
ISBN: 0387353216
Category : Business & Economics
Languages : en
Pages : 638
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Book Description
Today the Scottish electronics industry employs 40,000 people directly and a further 30,000 in the supply infrastructure. There are now more than 550 electronic manufacturing and supplier companies in ' Silicon Glen'. In terms of the contribution to the economy, electronics is by far the most valuable industry. Its value in 1996 was approximately £ 10billion and accounted for more than half of Scotland's exports. The major product groupings within the industry include: • PCs, laptops and workstations • Disk drives, cable harnessing • Printers, keyboards and peripherals • Semiconductor devices and PCBs • TV, VCRs, CDs, stereos and other consumer electronics • Cellular phones and telecommunications products • A TMs and funds transfer systems • Networking and security systems • Navigation and sonar systems • Microwave products • Power supplies • Software and compilers Many of these companies are multi-national OEMs, who came to Scotland as inward investing companies. Early inward investing companies were from USA, followed by companies from Japan, and more recently from Taiwan and Korea. An important segment of the industry is involved in the manufacture of computers, including IBM, Compaq, Digital and Sun. In fact approximately 40% of the PCs sold in Europe are built in Scotland. With five of the world's top eight computer manufacturers locating a manufacturing base in Scotland there has been an attraction for foreign companies keen to provide service for these multinationals. In 1995/96 the supply base output was worth £1.
Author: Michala Meiselles
Publisher: Kluwer Law International B.V.
ISBN: 9403502134
Category : Law
Languages : en
Pages : 474
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Book Description
Like any contract, an international licensing agreement spells out the rights and obligations of the contracting parties, manages potential risks and supplies a contingency plan for each party in the event the contractual relationship breaks down. However, international licensing of intellectual property, software or technology confronts the contracting parties with its own distinct challenges. When planning, drafting and negotiating such agreements, it is imperative to know exactly what core issues need to be addressed. This book provides this know-how in an easy-to-use, clear and concise fashion. This expert guide to the complex world of international licensing agreements brings together all the essential materials needed when dealing with such agreements and covers the following: • business models that may be used by the contracting parties; • standard provisions encountered in an array of international licensing agreements; • analysis of the key clauses in various international licensing agreements inter alia trademark, software, franchise and technology licences with provisions as affected by jurisdiction; • effect of competition law in a variety of jurisdictions; • ensuring trademark protection at both national and international levels; • clear explanation of key franchising terminology and disclosure rules; and • effect of international dispute resolution rules in a range of jurisdictions. Alongside detailed contract analysis, the book details numerous case studies from an array of industries, with detailed commentary. Practitioners operating within or representing medium to large firms who normally have to prepare or provide advice on international licence arrangements will quickly find this reference material indispensable. The book’s thorough analysis of this complex area will also be welcomed by professionals working for universities, industry, interest groups, government departments and international organisations.
Author: Riad A. Ajami
Publisher: M.E. Sharpe
ISBN: 9780765617804
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
Useful for undergraduate and graduate students of international business, this work features coverage of the Asian financial crisis and the European Union. Its treatment of such topics as foreign exchange, international trade policy, and economic development introduces students to techniques for analyzing national economies.
Author: Masaaki Kotabe
Publisher: SAGE
ISBN: 1446206734
Category : Business & Economics
Languages : en
Pages : 569
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Book Description
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
