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Author: Pietro De Giovanni
Publisher:
ISBN:
Category : Business logistics
Languages : en
Pages : 188
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Book Description
This dissertation consists of four essays that contribute in the investigation of the interface between marketing and operations in supply chain management (SCM). The main motivation behind this work relate to the evolution of SCM, which goes from a mere logistics function expanded across inter-organizational boudaries to a systematic coordination and integration of traditional business functions. This evolution pushes researchers and practitioners to think about SCM as a sophisticated and complex phenomenon that needs to be further explored. This dissertation provides four essays and each of them carries out specific motivations and addresses price issues. The first essay empirically investigates which business function, between marketing and operations, contributes the most to firm's corporate performance in SCM. On the other hand, the research provides prescriptive insights to managers on how to boost the effectiveness of SCM on corporate performance when focusing either on operations or on marketing activities while adopting specific managerial levers. The second essay draws a detailed map identifying the current research gaps to be eventually filled. It elaborates information from 108 papers published over the last thirty years and provides the ongoing research directions to be undertaken by future studies investigating the interface between marketing and operations in SCM. The third essay introduces a differential game of marketing and operations modeling both vertical coordination and horizontal SC competition. It highlights the interfaces between marketing and operational strategies in a context of symmetric competition. The main result concerns the effect of coordination on competition. When the SCs are not coordinated, competition is played only by price. Conversely, When the SCs are coordinated, competition is played on both pricing and advertising. Coordination intensifies SC competition and turns out to be economically ineffective. The last essay shows the advantages of integrating marketing and operational strategies in an atypical supply chain(e.g., closed-loop supplay chain) where economic, environmental and social issues occur simultaneously. The main result concerns the effectiveness of coordination and the additional knowledge supplied when having dynamic returns to better understand the interfaces between marketing and operations. Summarizing, this dissertation shows the evaluable research findings obtainable when a complex phenomenon like SCM is analyzed from different persepctives, such as marketing and operations. Future research in the domain of SCM should pay more attention to the interfaces and the integration between business function's strategies to provide realible, complete and prescriptive managerial insights and research findings.
Author: Pietro De Giovanni
Publisher:
ISBN:
Category : Business logistics
Languages : en
Pages : 188
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Book Description
This dissertation consists of four essays that contribute in the investigation of the interface between marketing and operations in supply chain management (SCM). The main motivation behind this work relate to the evolution of SCM, which goes from a mere logistics function expanded across inter-organizational boudaries to a systematic coordination and integration of traditional business functions. This evolution pushes researchers and practitioners to think about SCM as a sophisticated and complex phenomenon that needs to be further explored. This dissertation provides four essays and each of them carries out specific motivations and addresses price issues. The first essay empirically investigates which business function, between marketing and operations, contributes the most to firm's corporate performance in SCM. On the other hand, the research provides prescriptive insights to managers on how to boost the effectiveness of SCM on corporate performance when focusing either on operations or on marketing activities while adopting specific managerial levers. The second essay draws a detailed map identifying the current research gaps to be eventually filled. It elaborates information from 108 papers published over the last thirty years and provides the ongoing research directions to be undertaken by future studies investigating the interface between marketing and operations in SCM. The third essay introduces a differential game of marketing and operations modeling both vertical coordination and horizontal SC competition. It highlights the interfaces between marketing and operational strategies in a context of symmetric competition. The main result concerns the effect of coordination on competition. When the SCs are not coordinated, competition is played only by price. Conversely, When the SCs are coordinated, competition is played on both pricing and advertising. Coordination intensifies SC competition and turns out to be economically ineffective. The last essay shows the advantages of integrating marketing and operational strategies in an atypical supply chain(e.g., closed-loop supplay chain) where economic, environmental and social issues occur simultaneously. The main result concerns the effectiveness of coordination and the additional knowledge supplied when having dynamic returns to better understand the interfaces between marketing and operations. Summarizing, this dissertation shows the evaluable research findings obtainable when a complex phenomenon like SCM is analyzed from different persepctives, such as marketing and operations. Future research in the domain of SCM should pay more attention to the interfaces and the integration between business function's strategies to provide realible, complete and prescriptive managerial insights and research findings.
Author: Thomas Fotiadis
Publisher: Taylor & Francis
ISBN: 0429401167
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
Author: Rakesh K. Sarin
Publisher: Springer Science & Business Media
ISBN: 1461531667
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
In the fall of 1992 a conference honoring Elwood S. Buffa was held at the Anderson Graduate School of Management of the University of California, Los Angeles. This book is a collection of the work presented at that conference. The scholars who gathered to honor El are the prominent researchers in the field of Operations Management. Their collective work published in this book represents the richness of the field and provides the reader with valuable insights into its important issues and problems. While any grouping of the articles by these distinguished scholars will be arbitrary, I have organized the book in four sections. In the first section the articles dealing with the strategic issues in Operations Management are compiled. The articles deal with continuous improvement, quality, services, supply chain management, and creating value through operations. The articles that explore the interface of Operations Management with other functional areas, e.g. engineering and marketing, are grouped in the second section. The third section of the book contains articles that attempt to model some important planning problems that arise in the management of production and operations. Some of the papers in this section provide state of the art reviews of selected topic areas. Finally, the fourth section contains articles that deal with future directions for Operations Management. The authors offer several insights into the future evolution of the field. The book begins with the keynote address given by El Buffa at the start of the conference on November 2, 1991.
Author: Gordian Rättich
Publisher: Springer Science & Business Media
ISBN: 3834969001
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Gordian Rättich provides with his four essays on distinctive levels of International Entrepreneurship an answer on some of the most essential challenges by shedding light on how social groups, economic institutions and nations manage to overcome the challenges of internationalization and gain competitive advantages.
Author: Amiya K. Chakravarty
Publisher: Springer Science & Business Media
ISBN: 0387250026
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
Author: Martin Christopher
Publisher: Routledge
ISBN: 0750652241
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.
Author: Daniel Kern
Publisher: Springer Science & Business Media
ISBN: 3834962279
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Daniel Kern provides an answer on how to implement the theoretical concepts into day-to-day business of multinational corporations through the empirical validation of SCM models and in-depth casestudies. The four essays cover research on inter-firm collaboration, supply risk management, purchasing competences and research on measuring and benchmarking SCM efforts.
Author: Micha Hirschinger
Publisher: Springer
ISBN: 3658119462
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Micha Hirschinger emphasizes the importance of foresight on logistics and institutions in particular for effective decision making as distinct research in this context is limited. He applies a systematic and transferable multi-method approach based on Delphi studies and fuzzy c-means cluster analysis to develop profound scenarios for the future. He uses the relevance of information-processing requirements to investigate whether centralization of purchasing organizations increases functional efficiency. The author finally shows how a sharing-economy business model transfer could help to overcome the limited access to factor markets, especially trucks, at the base of the pyramid.
Author: Liwen Chen
Publisher:
ISBN:
Category :
Languages : en
Pages : 340
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Book Description
This dissertation studies important issues in supply chain management and marketing interface research: competition, product line design, and channel efficiency, at the presence of vertically differentiated products. Vertical differentiation as a means of price discrimination has been well-studied in both economics and marketing literature. However, less attention has been paid on how vertical differentiation has been operationalized. In this dissertation, we focus our study on two types of vertical differentiation: the one created by a product line which is produced by the same firm, and the one created by products from different firms. We especially are interested in the so-called private label products vs. the national brand products. Specifically, this dissertation explores how vertical differentiation can affect the interactions among the members of a supply chain in several different contexts. In the first piece of work, we use a game theoretic model to explore how the ability of a retailer to introduce a private label product affects its interaction with a manufacturer of a national brand. In the second essay, we are investigating how an original equipment manufacturer (OEM) will be affected by the entry of a competitor when there are strategic suppliers of a critical component. If these suppliers behave strategically, it is not clear that the entry of other players will necessarily be harmful to the incumbent. In the last work, we pay our attention to an emerging change happening in the industry: some retailers begin to sell their private labels through their competitors. We investigate the strategic role of a retailer selling her own private label products through another retailer. In summary, this dissertation illustrates how vertical differentiation play a crucial role in firms' supply chain as well as marketing strategies. Therefore, it is important for firms to recognize these strategic issues related to vertically differentiated products while making operations/marketing decisions.
Author: John T. Mentzer
Publisher:
ISBN:
Category :
Languages : en
Pages : 117
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Book Description
