Fortune Guide to the 500 Largest U.S. Corporations PDF Download
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Author: Fortune
Publisher: Reference Press (FL)
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
From Abbott Labs to Microsoft to Xerox, this handy guide profiles 500 U.S. corporations, providing their industry specialty and ranking on the Fortune list, a brief overview of company operations, names of key executives, the latest sales and employment figures, stock symbol and exchange, and more.
Author: Fortune
Publisher: Reference Press (FL)
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
From Abbott Labs to Microsoft to Xerox, this handy guide profiles 500 U.S. corporations, providing their industry specialty and ranking on the Fortune list, a brief overview of company operations, names of key executives, the latest sales and employment figures, stock symbol and exchange, and more.
Author: Grant Hensel
Publisher: Lulu.com
ISBN: 9781387129997
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Not sure what business books to read? We interviewed 150 of the Fortune 500 CEOs and turned their book recommendations into short, actionable, thought-provoking book summaries.
Author: United States. Congress. Senate. Committee on Governmental Affairs
Publisher:
ISBN:
Category : Directors of corporations
Languages : en
Pages : 1768
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 552
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Book Description
Author: Wenxian Zhang
Publisher: World Scientific
ISBN: 9814466077
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Under the label of “the socialist market economy with Chinese characteristics”, the Chinese Government has made a firm commitment to economic reform, though still retaining tight political control. Thus, under conditions of liberal economic systems and autocratic rule, a new capitalist system is emerging in China; its top companies are managed by private entrepreneurs, government bodies or a combination of both.This book, presented in an easily accessible format, fills an important gap in the growing literature on China in the global economy and provides a research reference tool on China's top companies. It offers a comprehensive directory listing of the Top 100 corporations in China, thus enhancing the research potential on China for students, researchers and businesses. As a general reference guide to the Chinese economy, A Guide to the Top 100 Companies in China provides up-to-date and comprehensive coverage of the top Chinese enterprises. Corporations from Hong Kong and Taiwan that conduct significant business in China are also included.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 550
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Book Description
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1098
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Book Description
Author: Charles J. Fombrun
Publisher: FT Press
ISBN: 9780130937377
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.
Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 840
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Book Description
Author:
Publisher:
ISBN:
Category : Diplomatic and consular service
Languages : en
Pages : 60
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Book Description
