The Handbook of Marketing Research

The Handbook of Marketing Research PDF Author: Rajiv Grover
Publisher: SAGE
ISBN: 141290997X
Category : Business & Economics
Languages : en
Pages : 721

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Book Description
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

The Handbook of Marketing Research

The Handbook of Marketing Research PDF Author: Rajiv Grover
Publisher: SAGE
ISBN: 141290997X
Category : Business & Economics
Languages : en
Pages : 721

Get Book Here

Book Description
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Intermarket Analysis

Intermarket Analysis PDF Author: John J. Murphy
Publisher: John Wiley & Sons
ISBN: 1118045556
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Praise for INTERMARKET ANALYSIS "John Murphy has done it again. He dissects the global relationships between equities, bonds, currencies, and commodities like no one else can, and lays out an irrefutable case for intermarket analysis in plain English. This book is a must-read for all serious traders." -Louis B. Mendelsohn, creator of VantagePoint Intermarket Analysis software "John Murphy's Intermarket Analysis should be on the desk of every trader and investor if they want to be positioned in the right markets at the right time." -Thom Hartle, President, Market Analytics, Inc. (www.thomhartle.com) "This book is full of valuable information. As a daily practitioner of intermarket analysis, I thought I knew most aspects of this invaluable subject, but this book gave me several new ideas. I thoroughly recommend it for beginners and professionals." -Martin Pring, President of Pring.com and editor of the Intermarket Review Newsletter "Mr. Murphy's Intermarket Analysis is truly the most efficient and unambiguous way to define economic and fundamental relationships as they unfold in the market. It cuts through all of the conflicting economic news/views expressed each day to provide a clear picture of the 'here and now' in the global marketplace." -Dennis Hynes, Managing Director, R. W. Pressprich "Master Murphy is back with the quintessential look at intermarket analysis. The complex relationships among financial instruments have never been more important, and this book brings it all into focus. This is an essential read for all investors." -Andrew Bekoff, Technical Strategist, VDM NYSE Specialists "John Murphy is a legend in technical analysis, and a master at explaining precisely how the major markets impact each other. This updated version provides even more lessons from the past, plus fresh insights on current market trends." -Price Headley, BigTrends.com, author of Big Trends in Trading

Born Global Firms

Born Global Firms PDF Author: S. Tamer Cavusgil
Publisher: Business Expert Press
ISBN: 1606490133
Category : Business & Economics
Languages : en
Pages : 136

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Book Description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

International Marketing Research

International Marketing Research PDF Author: Susan P. Douglas
Publisher:
ISBN: 9780134731599
Category : Export marketing
Languages : en
Pages : 337

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Book Description


Event History Analysis

Event History Analysis PDF Author: Paul David Allison
Publisher: SAGE
ISBN: 9780803920552
Category : History
Languages : en
Pages : 92

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Book Description
Drawing on recent "event history" analytical methods from biostatistics, engineering, and sociology, this clear and comprehensive monograph explains how longitudinal data can be used to study the causes of deaths, crimes, wars, and many other human events. Allison shows why ordinary multiple regression is not suited to analyze event history data, and demonstrates how innovative regression - like methods can overcome this problem. He then discusses the particular new methods that social scientists should find useful.

American Universities in a Global Market

American Universities in a Global Market PDF Author: Charles T. Clotfelter
Publisher: University of Chicago Press
ISBN: 9780226110448
Category : Education
Languages : en
Pages : 425

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Book Description
In higher education, the United States is the preeminent global leader, dominating the list of the world’s top research universities. But there are signs that America’s position of global leadership will face challenges in the future, as it has in other realms of international competition. American Universities in a Global Market addresses the variety of issues crucial to understanding this preeminence and this challenge. The book examines the various factors that contributed to America’s success in higher education, including openness to people and ideas, generous governmental support, and a tradition of decentralized friendly competition. It also explores the advantages of holding a dominant position in this marketplace and examines the current state of American higher education in a comparative context, placing particular emphasis on how market forces affect universities. By discussing the differences in quality among students and institutions around the world, this volume sheds light on the singular aspects of American higher education.

Strategy for the Global Market

Strategy for the Global Market PDF Author: Vladimir Kvint
Publisher: Routledge
ISBN: 1317485572
Category : Business & Economics
Languages : en
Pages : 549

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Book Description
In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels of governments and militaries to multilateral institutions, NGOs, and corporations, a strategy for the future of a company, region, country, or even the world is tantamount to success. Yet few understand what strategy actually is and how it can be developed, planned, and implemented. Strategy for the Global Market combines a fundamental study of the theory of strategy with its practical applications to provide a new approach to the global emerging market. Due to the technological transformations in communications and transportation, and the birth and development of both the global community and the global marketplace over the past twenty years, the world’s population and corporations are in much closer contact with their counterparts across the globe than ever before. This has led to increasing competition and even rivalries. Understanding the strategic environment, as well as solving problems either through amicable means or conflict, requires the powerful instrument of strategy to remain efficient and to triumph. Features of this book include: Methodology and practical recommendations for all stages of developing and implementing strategy. A comprehensive guide with explanations and descriptions, for the preparation and orderly compilation of all necessary strategy documents. Real-world examples taken from corporate, government, and military strategizing practices in emerging market countries and the global marketplace. This book should be on the desk of every national, regional, and military leader, corporate executive, manager, and student of strategy.

Ensuring Quality to Gain Access to Global Markets

Ensuring Quality to Gain Access to Global Markets PDF Author: Martin Kellermann
Publisher: World Bank Publications
ISBN: 1464813728
Category : Business & Economics
Languages : en
Pages : 275

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Book Description
In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.

Market Madness

Market Madness PDF Author: Blake C. Clayton
Publisher: Oxford University Press, USA
ISBN: 0199990050
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
"In Market Madness, Dr. Blake Clayton, a Wall Street stock analyst and former Oxford researcher, draws on a century's worth of statistical data to offer a revolutionary new look the history of oil and future of energy. The culmination of a multi-year study, he shows how generational fears about an imminent, irreversible shortage of oil punctuate the history of oil since its earliest days. He explores the conditions in which oil supply fears arise, gain popularity, and eventually wane, and shows how important such stories can be in affecting financial markets. He links these episodes to the behavioral concept of irrational exuberance and new era economic thinking, first popularized by Nobel Laureate Yale economist Robert Shiller, to show how unfounded pessimism affects the market for oil and other exhaustible resources. Acknowledging the significant geological and structural changes the oil market has undergone over the last century, the book does not dismiss today's shortage fears out of hand, but asks what they reveal about how commodity markets function and what that means for investors and public officials. Clayton argues that the lessons to be learned from this history are the need for quality data about US and global oil reserves, the importance of clear communication from public officials about energy markets and resources, and the value of transparency in commodities markets. While these measures will not eliminate volatility and unpredictability in energy markets, he writes, they would mitigateunnecessary price spikes and improve investor and government decision-making. The book addresses popular debates in economics and finance on how mass beliefs affect financial markets while also offering a colorful narrative history for general readers about the dramatic booms and busts of the American oil industry"--

International Market Analysis

International Market Analysis PDF Author: John KuadaA
Publisher: Adonis & Abbey Publishers Ltd
ISBN: 1912234432
Category : Reference
Languages : en
Pages : 159

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Book Description
International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author's own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses.