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Author: Maud Oortwijn
Publisher: Lulu.com
ISBN: 1470916924
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's research work finds how this learning process within the firm is reflected in the managerial host country assessment. Managers perceive the new host country more optimistic with increasing experience in international business. International Business scholars often report on macro-economic factors and post-entrance business performance. This research studies 25 firms on 54 foreign entry commitment choices while in the process of decision making for foreign entrance. This also allows for unique insight in the Go/No-Go decision. Some firms decide to cancel or postpone plans, while others continue with different entry modes.
Author: Maud Oortwijn
Publisher: Lulu.com
ISBN: 1470916924
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's research work finds how this learning process within the firm is reflected in the managerial host country assessment. Managers perceive the new host country more optimistic with increasing experience in international business. International Business scholars often report on macro-economic factors and post-entrance business performance. This research studies 25 firms on 54 foreign entry commitment choices while in the process of decision making for foreign entrance. This also allows for unique insight in the Go/No-Go decision. Some firms decide to cancel or postpone plans, while others continue with different entry modes.
Author: Maud Oortwijn
Publisher: Lulu.com
ISBN: 1471647684
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Internationalization offers endless opportunities. However, it does require significant investments in terms of capital and management resources. And activities overseas are certainly not without risk. Foreign markets are not only unknown, the institutional context for business is often quite different compared to the home country. International business activities require patience and a long term perspective. Managers should expect disappointments and hurdles along the way. The present book discusses international business activities from the point of view of the manager. It reveals potential pitfalls and provides an overview of what to take into account when considering business opportunities outside the home market.
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1466603070
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
"This book offers the latest research in the field of Business Performance Management in the global economic environment of present conditions while looking at business as a whole entity instead of only at the divisional level"--Provided by publisher.
Author: Miroslav Mateev
Publisher: Springer
ISBN: 3030016625
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, Dubai, held on November 15th-16th, 2017. The book is broadly divided into three sections: Creative Business and Social Innovation, Creative Industries and Social Innovation, Education and Social Innovation. The areas covered under these sections are credit risk assessment and vector machine-based data analytics, entry mode choice for MNE, risk exposure, liquidity and bank performance, modern and traditional asset allocation models, bitcoin price volatility estimation models, digital currencies, cooperative classification system for credit scoring, trade-off between FDI, GDP and unemployment, sustainable management in the development of SMEs, smart art for smart cities, smart city services and quality of life, effective drivers of organizational agility, enterprise product management, DEA modeling with fuzzy uncertainty, optimization model for stochastic cooperative games, social media advertisement and marketing, social identification, brand image and customer satisfaction, social media and disaster management, corporate e-learning system, learning analytics, socially innovating international education, integration of applied linguistics and business communication in education, cognitive skills in multimedia, creative pedagogies in fashion design education, on-line summative assessment and academic performance, cloud concept and multimedia-based learning in higher education, hybrid alliances and security risks, industry and corporate security significance, legal regulation and governance. The papers in this book present high-quality original research work, findings and practical development experiences, and solutions for a sustainable future.
Author: Prof. (Dr.) Neetu Singh
Publisher: Thakur Publication Private Limited
ISBN:
Category : Education
Languages : en
Pages : 248
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Book Description
Buy STRATEGIC MANAGEMENT e-Book for BBA 6th Semester Common Minimum Syllabus as per NEP for all UP State Universities By Thakur publication.
Author: Gustavo Morales
Publisher: Scientific e-Resources
ISBN: 1839473126
Category :
Languages : en
Pages : 324
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Book Description
Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.
Author: Alan M. Rugman
Publisher: Oxford Handbooks Online
ISBN: 0199234256
Category : Business & Economics
Languages : en
Pages : 878
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Book Description
As globalization explodes, so has international business scholarship. This second edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by the world's most distinguished scholars. Reflecting the changes and development in the field since the first edition this new edition has a changed structure, all the chapters have been updated to take account of the latest scholarship, and five new chaptersfreshly written.The Handbook is divided into six major sections, providing comprehensive coverage of the following areas:• History and Theory of the Multinational Enterprise• The Political and Regulatory Environment• Strategy and International Management• Managing the MNE• Area Studies• Methodological IssuesThese state of the art literature reviews will be invaluable references for students in business schools, social sciences, law, and area studies.
Author: Michael Baker
Publisher: Routledge
ISBN: 1136356916
Category : Business & Economics
Languages : en
Pages : 867
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Book Description
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author: Richter, Nicole F.
Publisher: Edward Elgar Publishing
ISBN: 1839108630
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.
Author: Markus Venzin
Publisher: OUP Oxford
ISBN: 0191560189
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
A new era of global banking and insurance is emerging, with leading banks eager to serve international markets. This book explores the issues that arise for banks in their strategic choices as they move into these new international markets. Building an International Financial Services Firm challenges conventional assumptions from the international management literature on topics such as the limits of globalization, the importance of cultural and institutional distance, the nature of economies of scale and scope, the existence of first mover advantages, the logic behind the global value chain configuration, the speed and timing of market entry, as well as organizational architecture. It focuses on fundamental strategic decisions such as when, where, and how to enter foreign markets and how to design the organizational architecture of the multinational financial services firm. Using simple theoretical frameworks illustrated by case examples, this book provides a thorough guide to the challenges of the international market for financial services firms, both for those working in the financial services industry, and researchers studying the area.
