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Author: Ronn Torossian
Publisher: BenBella Books, Inc.
ISBN: 1936661276
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
Author: Ronn Torossian
Publisher: BenBella Books, Inc.
ISBN: 1936661276
Category : Business & Economics
Languages : en
Pages : 271
Get Book Here
Book Description
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
Author: Barbara Jo Almendinger
Publisher: WestBow Press
ISBN: 151274011X
Category : Religion
Languages : en
Pages : 95
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Book Description
When I heard you were gone I felt my heart shatter to pieces and a part of me died with you. I dont think my heart will ever feel whole and complete again. It aches every minute of every day. I wonder if it will ever stop hurting. Are these thoughts or feelings you can relate to? If you have ever experienced devastating loss or life-altering events that have made you feel this way, then this is a book for you. A Heart in Pieces describes a journey of searching for answers about unexplained sudden death in one family and will inspire you not to give up in spite of your tragedy or loss. It will offer you hope, healing, and courage even when you feel like your heart has been shattered to pieces.
Author: Sands Hetherington
Publisher: eBook Partnership
ISBN: 0984741755
Category : Juvenile Fiction
Languages : en
Pages : 85
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Book Description
When pineapple cheesecakes start disappearing from the world's only Pineapple Cheesecake Factory across town, Crosley, a zany red crocodile, enlists the help of young John Degraffenreidt to straighten things out. In this adventure-fantasy, the unlikely pair sneaks out of John's house by becoming invisible, thanks to the I-ain't-here doodad Crosley uses from the bunch of whatchamacallits hanging on his belt. On the way to the subway they get better acquainted, and John finds out the wacky reason Crosley is red, and also what happens if he gets any water on him. They get on the Night Folks Limited train and ride all the way to the Cheesecake Factory where they meet the giant manager, Big Foot Mae. There is danger ahead, but the Night Buddies must stay with their "e;Program"e; (the Night Buddies word for Adventure) if the world's supply of pineapple cheesecakes counts for anything. And it surely does, especially to Crosley who is totally goofy about the things and never seems to get his fill.
Author: Eric Edson
Publisher:
ISBN: 9781615930845
Category : Performing Arts
Languages : en
Pages : 0
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Book Description
Eric Edson has developed a new tool for bringing depth and passion to any screenplay - the ""23 Steps All Great Heroes Must Take."" It's an easy to understand paradigm that provides writers and filmmakers the interconnecting, powerful storytelling elements they need. With true insight, a master teacher of screenwriting pinpoints the story structure reasons most new spec scripts don't sell; then uses scores of examples from popular hit movies to present, step by step, his revolutionary Hero Goal Sequences blueprint for writing blockbuster movies.
Author: Leon Shargel
Publisher: CRC Press
ISBN: 1420086367
Category : Medical
Languages : en
Pages : 384
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Book Description
In this era of increased pharmaceutical industry competition, success for generic drug companies is dependent on their ability to manufacture therapeutic-equivalent drug products in an economical and timely manner, while also being cognizant of patent infringement and other legal and regulatory concerns.Generic Drug Product Development: Solid Oral
Author: Andrew A. Bochman
Publisher: CRC Press
ISBN: 1000292975
Category : Political Science
Languages : en
Pages : 240
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Book Description
Countering Cyber Sabotage: Introducing Consequence-Driven, Cyber-Informed Engineering (CCE) introduces a new methodology to help critical infrastructure owners, operators and their security practitioners make demonstrable improvements in securing their most important functions and processes. Current best practice approaches to cyber defense struggle to stop targeted attackers from creating potentially catastrophic results. From a national security perspective, it is not just the damage to the military, the economy, or essential critical infrastructure companies that is a concern. It is the cumulative, downstream effects from potential regional blackouts, military mission kills, transportation stoppages, water delivery or treatment issues, and so on. CCE is a validation that engineering first principles can be applied to the most important cybersecurity challenges and in so doing, protect organizations in ways current approaches do not. The most pressing threat is cyber-enabled sabotage, and CCE begins with the assumption that well-resourced, adaptive adversaries are already in and have been for some time, undetected and perhaps undetectable. Chapter 1 recaps the current and near-future states of digital technologies in critical infrastructure and the implications of our near-total dependence on them. Chapters 2 and 3 describe the origins of the methodology and set the stage for the more in-depth examination that follows. Chapter 4 describes how to prepare for an engagement, and chapters 5-8 address each of the four phases. The CCE phase chapters take the reader on a more granular walkthrough of the methodology with examples from the field, phase objectives, and the steps to take in each phase. Concluding chapter 9 covers training options and looks towards a future where these concepts are scaled more broadly.
Author: Pat Conroy
Publisher: Nan A. Talese
ISBN: 0385533845
Category : Biography & Autobiography
Languages : en
Pages : 278
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Book Description
Bestselling author Pat Conroy acknowledges the books that have shaped him and celebrates the profound effect reading has had on his life. Pat Conroy, the beloved American storyteller, is a voracious reader. Starting as a childhood passion that bloomed into a life-long companion, reading has been Conroy’s portal to the world, both to the farthest corners of the globe and to the deepest chambers of the human soul. His interests range widely, from Milton to Tolkien, Philip Roth to Thucydides, encompassing poetry, history, philosophy, and any mesmerizing tale of his native South. He has for years kept notebooks in which he records words and expressions, over time creating a vast reservoir of playful turns of phrase, dazzling flashes of description, and snippets of delightful sound, all just for his love of language. But for Conroy reading is not simply a pleasure to be enjoyed in off-hours or a source of inspiration for his own writing. It would hardly be an exaggeration to claim that reading has saved his life, and if not his life then surely his sanity. In My Reading Life, Conroy revisits a life of reading through an array of wonderful and often surprising anecdotes: sharing the pleasures of the local library’s vast cache with his mother when he was a boy, recounting his decades-long relationship with the English teacher who pointed him onto the path of letters, and describing a profoundly influential period he spent in Paris, as well as reflecting on other pivotal people, places, and experiences. His story is a moving and personal one, girded by wisdom and an undeniable honesty. Anyone who not only enjoys the pleasures of reading but also believes in the power of books to shape a life will find here the greatest defense of that credo. BONUS: This ebook edition includes an excerpt from Pat Conroy's The Death of Santini.
Author: Angela Himsel
Publisher: Fig Tree Books LLC
ISBN: 1941493254
Category : Religion
Languages : en
Pages : 339
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Book Description
How does a woman who grew up in rural Indiana as a fundamentalist Christian end up a practicing Jew in New York? Angela Himsel was raised in a German-American family, one of eleven children who shared a single bathroom in their rented ramshackle farmhouse in Indiana. The Himsels followed an evangelical branch of Christianity—the Worldwide Church of God—which espoused a doomsday philosophy. Only faith in Jesus, the Bible, significant tithing, and the church's leader could save them from the evils of American culture—divorce, television, makeup, and even medicine. From the time she was a young girl, Himsel believed that the Bible was the guidebook to being saved, and only strict adherence to the church's tenets could allow her to escape a certain, gruesome death, receive the Holy Spirit, and live forever in the Kingdom of God. With self-preservation in mind, she decided, at nineteen, to study at The Hebrew University in Jerusalem. But instead of strengthening her faith, Himsel was introduced to a whole new world—one with different people and perspectives. Her eyes were slowly opened to the church's shortcomings, even dangers, and fueled her natural tendency to question everything she had been taught, including the guiding principles of the church and the words of the Bible itself. Ultimately, the connection to God she so relentlessly pursued was found in the most unexpected place: a mikvah on Manhattan's Upper West Side. This devout Christian Midwesterner found her own form of salvation—as a practicing Jewish woman. Himsel's seemingly impossible road from childhood cult to a committed Jewish life is traced in and around the major events of the 1970s and 80s with warmth, humor, and a multitude of religious and philosophical insights. A River Could Be a Tree: A Memoir is a fascinating story of struggle, doubt, and finally, personal fulfillment.
Author: Kathy Dempsey
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 316
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Book Description
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Author: Dave Peck
Publisher: John Wiley & Sons
ISBN: 1118147359
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls. Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign. Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress Features numerous real-world stories that offer unique insight on what to do and what not to do Shares simple tips for developing a web site with no code required Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs Addresses how to locate and engage people and then keep them coming back Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.
