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Author: Peter Kennedy
Publisher: Routledge
ISBN: 1317981707
Category : Political Science
Languages : en
Pages : 204
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Book Description
As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.
Author: Peter Kennedy
Publisher: Routledge
ISBN: 1317981707
Category : Political Science
Languages : en
Pages : 204
Get Book
Book Description
As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.
Author: Peter Kennedy
Publisher: Routledge
ISBN: 1317981715
Category : Political Science
Languages : en
Pages : 152
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Book Description
As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.
Author: Sean Hamil
Publisher: Routledge
ISBN: 1135275459
Category : Sports & Recreation
Languages : en
Pages : 144
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Book Description
This examination of changes taking place in the world of football focuses on its growing commercialization. It covers such topics as fans becoming shareholders, with a say in the running of the clubs, and the setting-up of a government-sponsored scheme to support shareholder trusts.
Author: Trevor Slack
Publisher: Routledge
ISBN: 1135764344
Category : Sports & Recreation
Languages : en
Pages : 631
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Book Description
What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game. Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: · The sports industry · The public sector · The commercialisation of 'amateur' sport · Sport and television · Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.
Author: Christian Brandt
Publisher: Taylor & Francis
ISBN: 131545520X
Category : Sports & Recreation
Languages : en
Pages : 198
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Book Description
Football is undoubtedly the sport with the largest following in the world, attracting billions of fans across the globe. These fans play an integral part in determining the identity of the football club they support. Many studies have focused on the intense rivalry between clubs, their fans and the opposing identities they represent. However, little attention has been paid to examples of cooperation between rival fans. This book is the first to explore antagonistic cooperation in football; the idea that rival fans can work together despite their animosity. With examples from Argentina, Brazil, Germany, Mexico, Croatia, Poland, Turkey, Ukraine, the UK, the US and Zimbabwe, this book brings together case studies on rival fans working together and explores how and why such cooperation takes place. Showcasing original research from a team of international football scholars, it sheds new light on the social and political complexities of contemporary football fan culture. Football Fans, Rivalry and Cooperation is fascinating reading for anybody with an interest in football studies, the sociology of sport, sport and politics, or sport and social theory.
Author: Borja García
Publisher: Springer
ISBN: 3319487345
Category : Sports & Recreation
Languages : en
Pages : 296
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Book Description
This book is the first to explore and compare football governance, fandom culture and supporter engagement in Europe. With a specific focus on supporter activism and campaigning, the collection provides a comparative study of several European countries. The authors argue that supporters, despite being the pillar or the ‘lifeblood’ of their club, see their role in football governance marginalised. The volume is unique in that it challenges the widely accepted assumption that membership football clubs encourage the democratic participation of supporters. Covering football fandom in both the traditional ‘big five’ leagues and non-‘big five’ countries such as Portugal, Turkey, Croatia, Poland and Czech Republic, the volume will be of interest to students and scholars across a range of disciplines, including sociology, history, sport management, sport governance and political science.
Author: Peter Kennedy
Publisher: Routledge
ISBN: 131757625X
Category : Sports & Recreation
Languages : en
Pages : 164
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Book Description
This book offers an original Marxist critique of the European football business. It argues that the Marxist account of the difference between profits and surplus value is crucial to an understanding of the fluid and contradictory nature of the commodification of football. Section one analyses the nature of modern professional football and section two highlights attempts, via government agency and football clubs, to corral fans into ever greater identification with business logic aimed at breaking traditional social relations. Section three draws on a number of cases studies across Europe, to analyse how some fans are attempting to mount a counter ideological response to the assault of neo-liberalism on the game.
Author: Adam Brown
Publisher: Routledge
ISBN: 1134677294
Category : Art
Languages : en
Pages : 310
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Book Description
Embracing studies of football fans across Europe, this book tackles questions of power, national and regional identities, and race and racism, highlighting the changing role of fans in the game. Combining new approaches to the study of fan culture with critical assessments of the commercialization of the game, this fascinating book offers a comprehensive and timely examination of the state of European football supporters culture as the game prepares itself for the next millennium. The contributors, all leading figures in sports studies, consider: * whether football remains the peoples game, or if it is now run entirely by and for club owners and directors who have overseen the flotation of clubs on the stock exchange, a new focus on merchandising and the escalation of players salaries * the role of FIFA and UEFA in the struggle for control of world football * manifestations of racism and extreme nationalism in football, from the English medias xenophobic coverage of Euro 96 to the demonisation of Eric Cantona * media representations of national identity in football coverage in Germany, France and Spain * the interplay of national, religious and club identities among fans in England, Scotland, Ireland, Portugal and Scandinavia * the role of the law in regulating football * the future for supporters at a time when watching the match is more likely to mean turning on the television than going to a football ground.
Author: Sean Brown
Publisher: Routledge
ISBN: 1317997867
Category : Sports & Recreation
Languages : en
Pages : 279
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Book Description
This volume investigates the way in which football supporters around the world express themselves as followers of teams, whether they be professional, amateur or national. The diverse geographical and cultural array of contributions to this volume highlights not only the variety of how fans express themselves, but their commonalities as well. The collection brings together scholars of North and South America, Europe, Asia and Africa to present a global picture of fan culture. The collection shows that while every group of fans around the world has its own characteristics, the role of a football fan is laced with commonalities, irrespective of geography or culture. This book was previously published as a special issue of Soccer and Society.
Author: Benjamin Perasovic
Publisher: Routledge
ISBN: 9781032805405
Category : Sports & Recreation
Languages : en
Pages : 0
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Book Description
This is the first book to offer in-depth analysis of the 'Against Modern Football' movement through the comparison of two AMF clubs. The movement has emerged in opposition to the rampant commercialisation of football and the lack of supporters' influence over the governance of the clubs they support. Drawing on long-term ethnographic research, the book examines the foundation, organisation and governance of new clubs set up by supporters as part of the AMF movement. Centred on detailed case studies of two clubs in particular - HFC Falke in Germany, founded in 2014, and Varteks Varazdin in Croatia, founded in 2011 - the book explores supporter cultures and identity, and considers the social processes at work in the foundation of new football clubs. By examining the unique local and national contexts in which HFC Falke and Varteks Varazdin have emerged, as well the broader international context that encompasses well known AMF clubs such as FC United of Manchester, the book makes an important contribution to our understanding of supporters, their activism, the significance of football clubs, and social movements more broadly. This book is fascinating reading for anybody with an interest in football, the sociology of sport, sport management, the politics of sport, social movements, subcultures, or ethnography.
