Author: Roberta Capitello
Publisher: Chandos Publishing
ISBN: 0081007604
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. - Collects and collates research on wine consumer behavior in China - Presents an outstanding scholarly look at wine marketing studies - Offers a whole market perspective that focuses on demand - Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market - Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets
Author: Suzanne Mustacich
Publisher: Macmillan + ORM
ISBN: 1627790888
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.
Author: Cynthia Howson
Publisher: Rowman & Littlefield Publishers
ISBN: 9781538133521
Category :
Languages : en
Pages : 210
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Book Description
In this exuberant book, the authors share their adventures on the China wine trail, meeting the farmers, entrepreneurs, and teachers who are changing the wine world. They explore wine tourism hot spots, talk to winemakers searching for good grapes, and take us to lush mountains and arid deserts, all in the search for the future of Chinese wine.
Author: Yan-kit So
Publisher: Trafalgar Square Publishing
ISBN: 9780333569078
Category : Chinese
Languages : en
Pages : 0
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Book Description
Author: E. N. Anderson
Publisher: Yale University Press
ISBN: 9780300047394
Category : Cooking
Languages : en
Pages : 334
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Book Description
Looks at the role of food in Chinese government policy, religious rituals, and health practices, traces the evolution of Chinese cuisine, and discusses the absence of food taboos
Author: Janet Z. Wang
Publisher: Random House
ISBN: 1473566037
Category : Cooking
Languages : en
Pages : 277
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Book Description
The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.
Author: J.A.G. Roberts
Publisher: Reaktion Books
ISBN: 1861896182
Category : Political Science
Languages : en
Pages : 260
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Book Description
China to Chinatown tells the story of one of the most notable examples of the globalization of food: the spread of Chinese recipes, ingredients and cooking styles to the Western world. Beginning with the accounts of Marco Polo and Franciscan missionaries, J.A.G. Roberts describes how Westerners’ first impressions of Chinese food were decidedly mixed, with many regarding Chinese eating habits as repugnant. Chinese food was brought back to the West merely as a curiosity. The Western encounter with a wider variety of Chinese cuisine dates from the first half of the 20th century, when Chinese food spread to the West with emigrant communities. The author shows how Chinese cooking has come to be regarded by some as among the world’s most sophisticated cuisines, and yet is harshly criticized by others, for example on the grounds that its preparation involves cruelty to animals. Roberts discusses the extent to which Chinese food, as a facet of Chinese culture overseas, has remained differentiated, and questions whether its ethnic identity is dissolving. Written in a lively style, the book will appeal to food historians and specialists in Chinese culture, as well as to readers interested in Chinese cuisine.
Author: Christof Pforr
Publisher: Routledge
ISBN: 1351742728
Category : Business & Economics
Languages : en
Pages : 475
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Book Description
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.
Author: Donald Kladstrup
Publisher: Crown
ISBN: 0767913256
Category : History
Languages : en
Pages : 306
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Book Description
The remarkable untold story of France’s courageous, clever vinters who protected and rescued the country’s most treasured commodity from German plunder during World War II. "To be a Frenchman means to fight for your country and its wine." –Claude Terrail, owner, Restaurant La Tour d’Argent In 1940, France fell to the Nazis and almost immediately the German army began a campaign of pillaging one of the assets the French hold most dear: their wine. Like others in the French Resistance, winemakers mobilized to oppose their occupiers, but the tale of their extraordinary efforts has remained largely unknown–until now. This is the thrilling and harrowing story of the French wine producers who undertook ingenious, daring measures to save their cherished crops and bottles as the Germans closed in on them. Wine and War illuminates a compelling, little-known chapter of history, and stands as a tribute to extraordinary individuals who waged a battle that, in a very real way, saved the spirit of France.
Author: Krishnendu Ray
Publisher: Bloomsbury Publishing
ISBN: 0857858378
Category : Social Science
Languages : en
Pages : 265
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Book Description
Academic discussions of ethnic food have tended to focus on the attitudes of consumers, rather than the creators and producers. In this ground-breaking new book, Krishnendu Ray reverses this trend by exploring the culinary world from the perspective of the ethnic restaurateur. Focusing on New York City, he examines the lived experience, work, memories, and aspirations of immigrants working in the food industry. He shows how migrants become established in new places, creating a taste of home and playing a key role in influencing food cultures as a result of transactions between producers, consumers and commentators. Based on extensive interviews with immigrant restaurateurs and students, chefs and alumni at the Culinary Institute of America, ethnographic observation at immigrant eateries and haute institutional kitchens as well as historical sources such as the US census, newspaper coverage of restaurants, reviews, menus, recipes, and guidebooks, Ray reveals changing tastes in a major American city between the late 19th and through the 20th century. Written by one of the most outstanding scholars in the field, The Ethnic Restaurateur is an essential read for students and academics in food studies, culinary arts, sociology, urban studies and indeed anyone interested in popular culture and cooking in the United States.
