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Author: Leo Gough
Publisher: John Wiley & Sons
ISBN: 1841125040
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Author: Leo Gough
Publisher: John Wiley & Sons
ISBN: 1841125040
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Author: Greg Thain
Publisher: First Edition Design Pub.
ISBN: 1622876474
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Author: Arun Kumar & N. Meenakshi
Publisher: Vikas Publishing House
ISBN: 8125942599
Category : Business & Economics
Languages : en
Pages : 942
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Book Description
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author: Peter Lorange
Publisher: Routledge
ISBN: 1317132254
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.
Author: Rajul Chaturvedi
Publisher: Partridge Publishing
ISBN: 1543700055
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
If youre looking for a sales book by a management guru, then keep on searching. But if you want proven strategies from a humble, simple salesperson who worked his way up the ranks, then youve struck gold. Rajul Chaturvedi, a veteran salesman who has worked at some of the worlds most respected companies, including Gillette, Duracell, Henkel, and United Biscuit, walks you through the seven key components of sales calls: planning and preparation, observation, introduction, opening the call, presentation, objection handling, and closing the call. Drawing on his own experiences from thousands of sales calls, he shares simple steps to achieve success, including calling when you say you will, sticking to deadlines, and following a routine. He also outlines how salespeople are often the biggest barrier to their own success. Every word and action you take during a sales call leads to reactions and objections, and its imperative to take a structured, layered approach so you can maintain control over conversations and steer clear of problem areas. Boost your confidence and generate results with the lessons in The Seven Steps of an Effective Sales Call.
Author: Manal Haddad
Publisher: Lulu.com
ISBN: 1483473473
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.
Author: Khatib Munaf (author)
Publisher: BecomeShakespeare.com
ISBN: 9389759676
Category : Business & Economics
Languages : en
Pages : 107
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Book Description
The minor points which usually people neglect can become a major threat in sales and distribution to cover up all the minutes of channel distribution this book can stand as a helping hand to understand the system of sales and distribution for further growth and progress. When it comes to channel distribution there is always a thought that how come multinational distribution companies manage to be on top or how or what formula they retain the top market position. To Cover up such question the book can be helpful to understand the sales and distribution system which they follow diligently. Covering all the major aspects of distribution in house and out house such as modern trade, wholesaler, reseller, customer service and habits of staff which can be covered and corrected to attain and maintain success throughout.
Author: Disha Experts
Publisher: Disha Publications
ISBN: 9387421694
Category :
Languages : en
Pages : 201
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Book Description
20 Practice Sets for SBI Bank PO Preliminary Exam with 5 Online Tests is written exclusively for the New pattern Prelim Exam being conducted by SBI for recruitment in PO in the SBI. The book provides Fully Solved 20 Practice Sets for the Preliminary Exam - 15 Online & 5 Online. Each Test contains all the 3 sections Reasoning Ability, Numerical Ability and English Language as per the latest pattern. This book will really help the students in developing the required Speed and Strike Rate, which will increase their final score in the exam.
Author: Disha Experts
Publisher: Disha Publications
ISBN: 9389645697
Category :
Languages : en
Pages :
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Book Description
Author: G. L. Levett
Publisher: CUP Archive
ISBN:
Category : Marketing
Languages : en
Pages : 468
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Book Description
