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Author: James Copner
Publisher:
ISBN:
Category :
Languages : en
Pages : 208
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Book Description
Author: Brian Hughes
Publisher:
ISBN: 9781795318884
Category :
Languages : en
Pages : 38
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Book Description
Fluent In Influence is available for people of all ages. The books can be used as a quick reference for new leaders and seasoned leaders alike.
Author: James Copner
Publisher:
ISBN:
Category :
Languages : en
Pages : 208
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Book Description
Author: Terry R. Bacon
Publisher: AMACOM/American Management Association
ISBN: 0814417329
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
We succeed in business and in life when we influence how others think, feel, and act: getting them to accept our point of view, follow our lead, join our cause, feel our excitement, or buy our products and services. The act of influencing is such a part of our daily lives that we often don't even realize when we (or others) are doing it. But to succeed, we need to know how influence works...and how to use it. Influencing effectively requires adaptability, perceptiveness, and insight into other people and cultures. Based on 20 years of research, Elements of Influence shows readers how to: * Understand why people allow themselves to be influenced--and why they resist * Choose the right approach for each situation * Be influential when they have no formal authority * Succeed in every kind of organization--even in other countries Filled with exercises and practical applications, this book shows how anyone can increase his or her influence to achieve greater success.
Author: Nathalie Nahai
Publisher: Pearson UK
ISBN: 1292134623
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. "Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web." Jamie Bartlett Author of The Dark Net "Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!" Dr Thomas Chamorro-Premuzic Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments
Author: Douglas T. Kenrick
Publisher: OUP USA
ISBN: 0199743053
Category : Psychology
Languages : en
Pages : 206
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Book Description
Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.
Author: Jay Newton-Small
Publisher: Time Inc. Books
ISBN: 161893323X
Category : Political Science
Languages : en
Pages : 238
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Book Description
2016 will be one of the most historic years in politics: It marks the potential for the first female President of the United States, and the 100th anniversary of the first woman elected to Congress. Additionally, in 2016, single women will be one of the most pivotal voting groups heading into the general election, being courted by both Democrats and Republicans.
At the centennial of the first woman elected to Congress (which was three years before women legally earned the right to vote), their presence and influence in Washington has reached a tipping point that affects not only the inner workings of the Federal Government, but also directly influences how Americans live and work.
Never before have women been represented in such great numbers in the Supreme Court, both chambers of Congress, and in the West Wing. In Broad Influence, Jay Newton-Small, one of the nation's most deeply respected and sourced journalists takes readers through the corridors of Washington D.C., the offices and hallways of Capital Hill and everywhere else conversations and deals are happening to demonstrate how women are reaching across the aisles, coalescing, and affecting lasting change.
With deep, exclusive and behind-closed-doors reporting and interviews, including conversations with Nancy Pelosi, Barbara Mikulski, Kirsten Gillibrand, Valerie Jarrett, Sarah Palin, Kelly Ayotte, Cathy McMorris Rogers and dozens of other former and current senators, representatives, senior White House staffers, governors and cabinet members, Broad Influence is an insightful look at how women are transforming government, politics, and the workforce, and how they are using that power shift to effect change throughout America.
Author: Gabriel Wyner
Publisher: Harmony
ISBN: 038534810X
Category : Foreign Language Study
Languages : en
Pages : 352
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Book Description
NATIONAL BESTSELLER • For anyone who wants to learn a foreign language, this is the method that will finally make the words stick. “A brilliant and thoroughly modern guide to learning new languages.”—Gary Marcus, cognitive psychologist and author of the New York Times bestseller Guitar Zero At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You’ll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you’ll begin to tackle words, and connect sounds and spellings to imagery rather than translations, which will enable you to think in a foreign language. And with the help of sophisticated spaced-repetition techniques, you’ll be able to memorize hundreds of words a month in minutes every day. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.
Author: Philip Sheldrake
Publisher: John Wiley & Sons
ISBN: 1119978300
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Author: Neal Schaffer
Publisher: HarperCollins Leadership
ISBN: 1400216370
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Author: Michel Wedel
Publisher: Psychology Press
ISBN: 1136676481
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
