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Author: Ted Wright
Publisher: McGraw Hill Professional
ISBN: 007183575X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of Bissell. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility
Author: Ted Wright
Publisher: McGraw Hill Professional
ISBN: 007183575X
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of Bissell. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility
Author: Tristan Donovan
Publisher: Chicago Review Press
ISBN: 1613747225
Category : Cooking
Languages : en
Pages : 306
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Book Description
The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.
Author: Lesley Gibbes
Publisher: Allen & Unwin
ISBN: 1952534097
Category : Juvenile Fiction
Languages : en
Pages : 82
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Book Description
Meet Fizz - the daring dog detective! Fizz wants to be a police dog. He's brave, clever and super-fast, but Fizz doesn't look like a police dog. His family are show dogs and companion dogs, not working dogs. Fizz longs for adventure, and he's determined to try out at the Sunnyvale City Police Station. There, he is the smallest, fluffiest dog in the line-up, and he meets fierce Amadeus, who definitely wants to be top dog.
Author: Holly Port
Publisher:
ISBN: 9780692202883
Category : Bathing accessories
Languages : en
Pages : 76
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Book Description
In Make it Fizz: A Guide to Making Bathtub Treats, Holly Port will explain the easiest way to make bath bombs so that you don't have the challenges you may have had in the past with other recipes. Chock full of easy to understand instructions and full color pictures for the 24 recipes included, you are sure to succeed with this book, regardless of your skill level. With a few simple ingredients, and a little bit of time, you'll be making bath bombs in an afternoon. You're in good hands with this quick and easy guide to showing you not only the basics, but also more fun and challenging recipes like the Fizzy Pops, designed to look like tasty cake pop treats. Taking it a step further she has also included cupcake bath bombs with a sugar scrub topping. Who wouldn't love to make these? This book can be a project for yourself, a gift for a friend, or an enhancement to your knowledge in the world of bath and body crafts. Whatever the purpose, the reader will enjoy!
Author: Olly Smith
Publisher: Clarkson Potter
ISBN: 0593139445
Category : Cooking
Languages : en
Pages : 162
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Book Description
Add a little sparkle to any occasion with 80 seriously simple cocktail and mocktail recipes for any occasion, united by their unique and exciting use of fizzy mixers. Bubbles are shortcuts to joyful moments. Whether the fizz comes from Champagne, cava, cider, beer, soda, or kombucha, a sparkling drink signals celebration and instantly turns any meal or get-together into a special one. Fizz is the ultimate guide to introducing more liveliness into your cocktail repertoire and bringing the most casual fête to the next level of celebration—with minimal effort. Organized by occasion and purpose (Bubbles after work? Crowd-worthy batches for the holiday? Bringing your drinks to a summer picnic?), the drinks in Fizz are as gorgeous as they are simple, with plenty of booze-free bubbly alongside the classics to suit all tastes. Spritzes, negronis, and sangria abound, while those looking to expand their drinks horizons will delight in choices like Spiced Rhubarb Tonic and booze-free Ginger Kombucha. Fizz has a breezy mocktail or a potent punch for everyone, making it easy to turn any day into a celebration.
Author: Lesley Gibbes
Publisher: Allen & Unwin
ISBN: 1952534100
Category : Juvenile Fiction
Languages : en
Pages : 82
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Book Description
Meet Fizz - the daring dog detective! Today Fizz starts his training to become an undercover police dog. The police dog tryouts were hard, and skills training will be even harder. But Fizz and his new friend Remi are given an extra challenge to test their detective skills. Trainee dogs are being injured and sent home. Sergeant Stern believes it's no accident. He wants to know who is doing this and why. Fizz and Remi must solve the mystery, or they won't graduate as undercover police dogs.
Author: Lesley Gibbes
Publisher: Allen & Unwin
ISBN: 1952534240
Category : Juvenile Fiction
Languages : en
Pages : 80
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Book Description
Meet Fizz - the daring dog detective! Fizz has solved his first real case as an undercover police dog, but his next assignment is about to get personal. Two handbag dogs have been kidnapped at red-carpet events in Sunnyvale City, and now there's another victim: Fizz's sister Crystal! Sergeant Stern sends Fizz, Remi and Amadeus undercover as dog models at the spectacular Shrill Alarm Collar launch. And in order to catch the culprit in the act, Fizz is going to be the bait!
Author: Olly Smith
Publisher: Clarkson Potter
ISBN: 0593139453
Category : Cooking
Languages : en
Pages : 162
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Book Description
Add a little sparkle to any occasion with 80 seriously simple cocktail and mocktail recipes for any occasion, united by their unique and exciting use of fizzy mixers. Bubbles are shortcuts to joyful moments. Whether the fizz comes from Champagne, cava, cider, beer, soda, or kombucha, a sparkling drink signals celebration and instantly turns any meal or get-together into a special one. Fizz is the ultimate guide to introducing more liveliness into your cocktail repertoire and bringing the most casual fête to the next level of celebration—with minimal effort. Organized by occasion and purpose (Bubbles after work? Crowd-worthy batches for the holiday? Bringing your drinks to a summer picnic?), the drinks in Fizz are as gorgeous as they are simple, with plenty of booze-free bubbly alongside the classics to suit all tastes. Spritzes, negronis, and sangria abound, while those looking to expand their drinks horizons will delight in choices like Spiced Rhubarb Tonic and booze-free Ginger Kombucha. Fizz has a breezy mocktail or a potent punch for everyone, making it easy to turn any day into a celebration.
Author: Ruth Spiro
Publisher: Dutton Juvenile
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
Everyone in the Fizz family is an artist except for Lester until the day that a mouthful of gum becomes a work of art on Lester's talented lips and his artful bubbles blow away the competition.
Author: Julie Hodgson
Publisher: Lulu.com
ISBN: 0244152063
Category : Architecture
Languages : en
Pages : 284
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Book Description
In the late sixteenth century, Sam awakens in a divine land of inimitable beauty, where a unicorn grazes on the banks of a rainbow lake, but all he feels is emptiness. It is his own poetic vision of heaven, but the reality is hellish: his death, the day before his twentieth birthday, has separated him from the love of his life and his heart has left him. Consequently, he is condemned to spend all of eternity in this soulless place. Sam's meddling guardian angel, Athena, is desperate to atone for her role in his heavenly imprisonment and although she can't send him back to his own life, she breaks all the rules by allowing him to be reincarnated again and again - as many times as it takes for him to find Fizz, the love of his life. Sam's fate, however, was written by a higher power and death will continue to stalk him through every one of his incarnations. Only when he has solved the mystery of his original death and avoided the same fate in his new life can he and Fizz finally live in peace.
