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Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
Get Book Here
Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author: Jonathan Levi
Publisher:
ISBN: 9780692503768
Category :
Languages : en
Pages : 174
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Book Description
This book will teach you the most cutting-edge tips and tricks for productivity, automation, and efficiency, so that you can do more work in less time and have more time for the things that matter in life. What would you do to have just one more hour in the day? Two hours? How about 3? The sad truth is that most of us simply don't have enough time in our daily lives to get through everything we need to do. Much less the things we want to do. In this book from best-selling author Jonathan Levi, author of the blockbuster book "Become a SuperLearner," you will learn how to reclaim enough time to do just that - and so much more. For the last 10 years, your instructor Jonathan Levi has developed a series of techniques, tips, tricks, and strategies to overcome a near superhuman workload. From juggling a multimillion dollar business while engaged as a full time student, to running multiple companies at the same time, to leading a jam-packed travel, social, and educational calendar that would make some people's heads spin. How is this possible, and how can you, too, learn to Become a Speed Demon? The book starts out with a great foundation in theory, training you on the philosophies behind efficiency, productivity, and "speeding up." Armed with these theories and strategies, the book then dives into more nuts-and-bolts recommendations on how to speed up some of the most time-intensive activities we each do every day; working at the computer, cooking and fitness, interactions with others, and other general inefficiencies. The book takes a holistic approach to productivity and efficiency, arming you with the mindset to kick butt and speed up every aspect of your productive and creative life, in order to make time for the things that really matter. Join us today on this transformational journey, so that you, too, can Become a Speed Demon!
Author: Rob Fitzpatrick
Publisher: Robfitz Ltd
ISBN: 1492180742
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Author: Gabriel Wyner
Publisher: Harmony
ISBN: 038534810X
Category : Foreign Language Study
Languages : en
Pages : 352
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Book Description
NATIONAL BESTSELLER • For anyone who wants to learn a foreign language, this is the method that will finally make the words stick. “A brilliant and thoroughly modern guide to learning new languages.”—Gary Marcus, cognitive psychologist and author of the New York Times bestseller Guitar Zero At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You’ll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you’ll begin to tackle words, and connect sounds and spellings to imagery rather than translations, which will enable you to think in a foreign language. And with the help of sophisticated spaced-repetition techniques, you’ll be able to memorize hundreds of words a month in minutes every day. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.
Author: Tayseer Almattar
Publisher: Packt Publishing Ltd
ISBN: 1789801958
Category : Computers
Languages : en
Pages : 576
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Book Description
Explore a practical and example-driven approach to understanding SOLIDWORKS 2020 and achieving CSWA and CSWP certification Key FeaturesGain comprehensive insights into the core aspects of mechanical part modelingGet up to speed with generating assembly designs with both standard and advanced matesFocus on design practices for both 2D as well as 3D modeling and prepare to achieve CWSP and CWSA certificationBook Description SOLIDWORKS is the leading choice for 3D engineering and product design applications across industries such as aviation, automobiles, and consumer product design. This book takes a practical approach to getting you up and running with SOLIDWORKS 2020. You'll start with the basics, exploring the software interface and working with drawing files. The book then guides you through topics such as sketching, building complex 3D models, generating dynamic and static assemblies, and generating 2D engineering drawings to equip you for mechanical design projects. You'll also do practical exercises to get hands-on with creating sketches, 3D part models, assemblies, and drawings. To reinforce your understanding of SOLIDWORKS, the book is supplemented by downloadable files that will help you follow up with the concepts and exercises found in the book. By the end of this book, you'll have gained the skills you need to create professional 3D mechanical models using SOLIDWORKS, and you'll be able to prepare effectively for the Certified SOLIDWORKS Associate (CSWA) and Certified SOLIDWORKS Professional (CSWP) exams. What you will learnUnderstand the fundamentals of SOLIDWORKS and parametric modelingCreate professional 2D sketches as bases for 3D models using simple and advanced modeling techniquesUse SOLIDWORKS drawing tools to generate standard engineering drawingsEvaluate mass properties and materials for designing parts and assembliesUnderstand the objectives and the formats of the CSWA and CSWP examsDiscover expert tips and tricks to generate different part and assembly configurations for your mechanical designsWho this book is for This book is for aspiring engineers, designers, drafting technicians, or anyone looking to get started with the latest version of SOLIDWORKS. Anyone interested in becoming a Certified SOLIDWORKS Associate (CSWA) or Certified SOLIDWORKS Professional (CSWP) will also find this book useful.
Author: Mark LAXTON
Publisher:
ISBN:
Category :
Languages : en
Pages : 263
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Book Description
Have you ever realised that your voice could make you money? Working as a voiceover artist can give you a good, solid income, doing a fun and rewarding job, mostly working from your own recording studio at home! You may find yourself a natural at documentary or corporate narrations, TV and radio commercial scripts or longer projects such as audiobooks or eLearning. Are you good at putting on "funny" voices? Then channel your talents into recording character voices for video games or animations! The world of media production is ever expanding, and there are opportunities for English-speaking voice artists of all ages and types of voices. This book also includes a link to a completely free video-based course on voice training and setting up in voiceover work. Written by broadcast industry veteran Peter Baker, this book aimed at both the complete beginner and also at the voice artist who has set up a studio but who wants to boost their income to the next level. Packed with countless tips and basic and advanced techniques on performing, editing, and marketing your services to new clients, Voiceover Masterclass is your handbook for future success!
Author: Brad Geddes
Publisher: John Wiley & Sons
ISBN: 1118240588
Category : Computers
Languages : en
Pages : 94
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Book Description
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.
Author: Peter Bowerman
Publisher:
ISBN: 9780967059891
Category :
Languages : en
Pages : 294
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Book Description
Third edition of a detailed how-to guide to starting and growing your own lucrative "commercial" writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+.
Author: Graham Robertson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983625886
Category :
Languages : en
Pages : 228
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Book Description
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Author: Ana Savuica
Publisher:
ISBN: 9781790566907
Category :
Languages : en
Pages : 75
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Book Description
81% of bloggers never even make their first $100 blogging. You don't have to be one of them.Learn how to create a profitable blog right from the start from Ana, the blog growth strategist behind The She Approach. With actionable strategies and an easy to follow along step-by-step process, this book will help you build the foundation of a money-making blog.From determining your blog niche to narrowing down your target audience and teaching you how successful bloggers monetize, this is an A to Z guide for new bloggers that is indispensable if you want to make money blogging. Order your copy today!
