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Author: Steven Skaggs
Publisher: MIT Press
ISBN: 026203543X
Category : Design
Languages : en
Pages : 295
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Book Description
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Author: Steven Skaggs
Publisher: MIT Press
ISBN: 026203543X
Category : Design
Languages : en
Pages : 295
Get Book Here
Book Description
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Author: Jennifer Marks
Publisher: Capstone
ISBN: 1429640146
Category : Aries (Astrology)
Languages : en
Pages : 18
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Book Description
Information about the fire signs of the zodiac.
Author: Jorge de Sena
Publisher: Carcanet Press
ISBN:
Category : Fiction
Languages : en
Pages : 524
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Book Description
Set in Portugal at the time of the outbreak of the Spanish Civil War. Jorge is a student staying on holiday with his uncle in Figueira. His uncle gives shelter to two Spaniards, fugitives from the Portuguese police. If the two men are captured they will be returned to certain death.
Author: Linda Goodman
Publisher: RosettaBooks
ISBN: 0795316097
Category : Body, Mind & Spirit
Languages : en
Pages : 621
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Book Description
The New York Times–bestselling author’s classic guide to astrology: “What makes Sun Signs different is that much of the writing is done with humor” (The Boston Globe). Before 1968, astrology as we know it had a very limited following in the United States and around the world. The publication of Linda Goodman’s Sun Signs changed that forever. Newspapers began running astrology columns, and soon, an increasing number of people knew their sign (as well as yours) and began to study astrological tendencies. Linda Goodman’s Sun Signs quickly established itself as the worldwide introductory bible to astrology for beginner and expert alike. The book’s simple organizational technique made it easy for everyone to follow and understand themselves and others, sign-by-sign. This updated edition of the groundbreaking classic is an enjoyable way to discover the world of astrology today.
Author: Thelma Balfour
Publisher: Simon and Schuster
ISBN: 0684812096
Category : Family & Relationships
Languages : en
Pages : 240
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Book Description
A new perspective on the stars--tailored to the experience, interests, and culture of the African-American community--Black Sun Signs features profiles revealing the general positive and negative traits of each sign, followed by specific descriptions of the man, woman, employee, and child typical of that sun sign.
Author: Linda Goodman
Publisher: RosettaBooks
ISBN: 0795316488
Category : Body, Mind & Spirit
Languages : en
Pages : 1103
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Book Description
The New York Times bestseller that helps you explore whether romance is in the stars. Linda Goodman’s Love Signs addresses the question asked by everyone familiar with astrology: How do I relate to someone of another sign? Each sign is “related” to the twelve signs of the zodiac in a different and unique way. Each section addresses the differences for a male and a female with the same sign matches. This is an updated edition of Linda Goodman’s lively bestseller, which has introduced millions to the concept of astrological compatibility. “What seems to set Goodman’s books apart from other stargazing guides is their knowledgeable approach and comprehensive reach.” —Newsweek
Author: Ellen Barrett
Publisher: Bantam
ISBN: 0307493687
Category : Health & Fitness
Languages : en
Pages : 208
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Book Description
Millions of us turn to horoscopes for guidance in our personal lives—but what about our physical lives? Now, for the first time, a fitness maverick and an acclaimed astrologer combine their expertise to show you how the wisdom of the stars can help you achieve a strong, healthy, heavenly body. Ever wonder why you dread spinning class while your best friend loves it, or why that yoga DVD is languishing on your shelf? Or why you have trouble getting yourself to the gym? It’s not you—it’s your fitness plan. But your search for the perfect exercise practice ends here. This amazingly insightful book examines what makes your zodiac sign tick—and provides twelve customized diet and fitness regimens based on the strengths and quirks of each one. Discover: • The top-three foods Aries should stock up on • Why a Taurus will get good mileage out of a treadmill • Why Gemini should steer clear of candy • Why Cancer should stick to noncompetitive workout buddies • What makes Leo queen of the gym • What type of massage will send Virgo straight to heaven • How Libra can achieve inner peace • The peak hours for Scorpio to exercise • Why Sagittarius’s legs are her most important feature • Why Capricorn is a cardio all-star • What kind of personal trainer makes Aquarius jump for joy • Why Pisces prefers swimming and self-defense Plus tips to keep your mind and spirit soaring along with your body. Drawing from a variety of disciplines, Zodiaction will have you breaking a sweat in no time—and loving every minute of it.
Author: Zoran Milich
Publisher: Kids Can Press
ISBN: 1554539803
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Award-winning photojournalist Zoran Milich captures a world of words in the simplicity of big, bold signs. As young children discover the thirty colorful photographs in City Signs, they will delight in seeing people and places that are a part of their everyday world. With that delight comes the growing recognition of the words that are all around them --- and the exhilarating discovery that they can READ!
Author: Cozumel Publishing Company
Publisher:
ISBN: 9780692979303
Category : Austin (Tex.)
Languages : en
Pages : 160
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Book Description
The Tex-Mex restaurant's famous marquee sign, whose black letters tell a new joke to passing motorists each day, is featured in "El Arroyo's Big Book of Signs: Volume One." 158 signs to enjoy8"x8" Hardback
Author: Brianne Hogan
Publisher: Simon and Schuster
ISBN: 150721023X
Category : Body, Mind & Spirit
Languages : en
Pages : 256
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Book Description
Astrology isn’t just for romance anymore! Let your sign lead the way to find true friendship with this enlightening guide to the stars. Think astrology is only for romantic relationships? Think again! With this guide, you’ll learn which sign is the perfect friendship match for you! Learn why bold Leo and adventurous Sagittarius make such a good match. Discover how your grounded Capricorn best friend can support your practical Taurus nature. Introduce dreamy Pisces to nurturing Cancers for a caring, supportive friendship. You’ll also learn how to: find the best (and avoid the worst) sun-sign friend matches, predict your friend’s likes and dislikes, and be best friend material to any sign! Featuring in-depth quizzes and details about various friendship characteristics and compatibility of each sign, this entertaining guide will help you cultivate a truly cosmic friend group!
