Finding Your Niche-- Marketing Your Professional Service PDF Download
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Author: Bart Brodsky
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Author: Bart Brodsky
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Author: Pamela Slim
Publisher: McGraw Hill Professional
ISBN: 1264266804
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395608449
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
Author: Laurence J. Pino
Publisher: Berkley Trade
ISBN: 9780425141489
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Pino, who co-founded his first company at the age of 19, shares his proven techniques for building a prosperous operation, clearly explaining everything readers need to know to become successful entrepreneurs. Includes six key ways for making any business profitable, market identification worksheets, and more.
Author:
Publisher: Lucy MacDonald
ISBN: 0978086406
Category :
Languages : en
Pages : 211
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Book Description
Author: Aaron Marks
Publisher: CRC Press
ISBN: 1136140220
Category : Art
Languages : en
Pages : 332
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Book Description
This comprehensive guide gives readers with basic music compositional skills the information they need to become commercially viable artisans. In addition to providing a foundation of prerequisite technical skills, including basic audio considerations and sound file formats, the book teaches the business skills needed to work successfully as an audio technician in the game development business. How-to features take the reader step-by-step, from purchasing the right equipment, understanding the various game platforms, and composing music and creating sound effects specifically for games, to the ins and outs of marketing, producing demo reels, determining fees, bidding projects, and negotiating contracts.
Author: Rory J. McMahon CLI
Publisher: CRC Press
ISBN: 1420006401
Category : Computers
Languages : en
Pages : 436
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Book Description
Since the publication of the first edition of this volume, many new certification programs have begun in private and community colleges, including a course designed by the author for Boston University and a specialty certification by the U.S. Association for Professional Investigators. Reflecting the surge in interest into the investigative fi
Author: Rory J. McMahon CLI CFE
Publisher: CRC Press
ISBN: 1439887233
Category : Computers
Languages : en
Pages : 555
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Book Description
The third edition of this popular volume continues to supply an up-to-date, nuts-and-bolts learning tool for students and an everyday reference for investigative professionals at all levels. More relevant than ever, this edition adds two new chapters on death and terrorism investigations and several new sections, including insurance fraud, fire and arson investigation; indicators of online marital infidelity; obtaining governmental reports; service of subpoenas for witnesses in federal courts; the Rules of Professional Conduct; niche markets in the investigative industry; and managing and marketing an investigative practice.
Author: Anthony O. Putman
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
Author: Sylvia Ann Landman
Publisher: Simon and Schuster
ISBN: 1581159595
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
This thorough, no-nonsense business guide helps quilters master the tricky transition from hobby to a profitable, state-of-the-art quilting business. Written by a veteran quilt business expert, this book provides budding quiltmakers with a versatile approach to making money off their creative passion. Whether the goal is general quilting or consulting, writing magazine articles, book publishing, or teaching, this guide lays out a clear plan on how to get there-from the legal groundwork of getting started to the finer points of generating publicity and networking in the wholesale industry.
