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Author: Melinda Spaulding
Publisher: Morgan James Publishing
ISBN: 1636983030
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Finding Insight delves into the essential yet often misunderstood process of insight discovery. This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,’ equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. Employing personal narratives, practical examples, and interactive exercises, Finding Insights makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, Finding Insights caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us.
Author: Melinda Spaulding
Publisher: Morgan James Publishing
ISBN: 1636983030
Category : Business & Economics
Languages : en
Pages : 155
Get Book Here
Book Description
Finding Insight delves into the essential yet often misunderstood process of insight discovery. This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,’ equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. Employing personal narratives, practical examples, and interactive exercises, Finding Insights makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, Finding Insights caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us.
Author: Lam Tran
Publisher: Lam Tran
ISBN:
Category : Business & Economics
Languages : en
Pages : 61
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Book Description
Insight is a key concept in Marketing and Communication that helps unlock change in people's behavior. However, most explanations about insight are either abstract or incomplete, making it hard for beginners to grasp this important concept. This book is an attempt to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight? with tons of examples. Besides, the book provides practical frameworks, principles and methods. From problem-digging framework, insight construction guide, to the principles and method of finding insight that you can apply straight away. *** Book recommendation: Mr. John Griffiths, CEO of Planning Above and Beyond, and Co-author of “98% Pure Potato” “If you have a department full of juniors this is a great little book for giving them a several ways to hunt for insights and to check whether what they have found is an insight. The book is based on practice with plenty of examples. You can buy What the heck is insight and how you can find it here. Well worth a look.” Ms. Dieu Anh, Managing Director at AIM Academy: "Insight is the most mysterious topic in the world of Marketing & Communication. There's no scale or ruler to define a good or not-so-good insight. Therefore, anyone working in this industry scratches their heads several times when facing the puzzle of insight. This little book is a great effort to unveil that mystery. No jargons, no technical terms, the book helps us understand insight and why it matters in Marketing & Communication. More useful, the book takes us back to the originality of insight and provides guidance on how to find it. As an educator in this industry, I found this is one of the very few books that can make a difficult, technical-driven topic become simple and approachable for work. Take it, read it, and refer to it each day when you have to answer the question - What the heck is insight and how to find it?" Ms. Duong Xuan Thao, Former Head of Strategic Planning at DSquare Vietnam: "I wish I had this book in hand when I started my career as a strategic planner in advertising 10 years ago. Lam has nicely blended theory, expert opinions, and his own work experience to create a rich yet mild cocktail of insights. Practical, concise and helpful, this is an enjoyable book to quench your thirst of knowledge in one shot, or to take sip by sip and reflect on your current strategy." Mr. Ho Cong Hoai Phuong, General Manager at Pencil Group, Former Group Planning Director at Dentsu: "Have you ever ask yourself why do we need an insight for our ad? Most of advertising book talk about what insight is or how to find it, this book starts with Why and give you the holistic view."
Author: Liam Fahey
Publisher: Emerald Group Publishing
ISBN: 1839827300
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
Author: Frédéric Vallée-Tourangeau
Publisher: Routledge
ISBN: 1351975099
Category : Psychology
Languages : en
Pages : 393
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Book Description
Research on insight problem solving examines how new ideas are generated to solve problems that initially resist the application of prior knowledge or analogue solutions. In the laboratory, insight problems are designed to create an impasse; overcoming the impasse is sometimes accompanied by a distinctive phenomenological experience, the so-called Aha! moment. Insight: On the Origins of New Ideas presents research that captures these episodes of insight under laboratory conditions and informs models that account for their emergence. Descriptions and analyses of episodes of discovery both in and out of the laboratory are included to provide a general overview of insight. Featuring contributions from leading researchers, the volume debates the relative importance of intelligence and working memory, the development of an alternative interpretation of the problem based on deliberate analyses and heuristics, and unconscious inferences in the emergence of insight. These discussions generate new testable hypotheses to shed light on the cognitive processes underpinning insight, along with concrete methodological recommendations that, together, map a productive programme of future research. This book will be of interest to students and researchers of thinking and reasoning - specifically those interested in insight and creative problem solving.
Author: Scott Barry Kaufman
Publisher: Cambridge University Press
ISBN: 1139480936
Category : Psychology
Languages : en
Pages : 409
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Book Description
The Psychology of Creative Writing takes a scholarly, psychological look at multiple aspects of creative writing, including the creative writer as a person, the text itself, the creative process, the writer's development, the link between creative writing and mental illness, the personality traits of comedy and screen writers, and how to teach creative writing. This book will appeal to psychologists interested in creativity, writers who want to understand more about the magic behind their talents, and educated laypeople who enjoy reading, writing, or both. From scholars to bloggers to artists, The Psychology of Creative Writing has something for everyone.
Author: Marta Sinclair
Publisher: Edward Elgar Publishing
ISBN: 1788979753
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
How can intuition research inform practice? As the use of intuition in business has become more widely accepted, companies struggle to understand how to use this additional resource efficiently, while corporate trainers and university educators lack tools to develop it as a skill. This truly international Handbook provides relevant answers in a concise, digestible format using real-life examples and new research.
Author: Dylan D. Schmorrow
Publisher: Springer
ISBN: 3319399527
Category : Computers
Languages : en
Pages : 458
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Book Description
This volume constitutes the refereed proceedings of the 10th International Conference on Foundations of Augmented Cognition, AC 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. HCII 2016 received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. The 41 papers presented in this volume were organized in topical sections named: augmented cognition in training and education; human cognition and behavior in complex tasks and environments; interaction in augmented cognition; and social cognition.
Author: Rouxelle de Villiers
Publisher: Springer Nature
ISBN: 9811921806
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.
Author:
Publisher:
ISBN:
Category : Schizophrenia
Languages : en
Pages : 692
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Book Description
Author: Louise Lambert
Publisher: Cambridge Scholars Publishing
ISBN: 1527527190
Category : Social Science
Languages : en
Pages : 533
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Book Description
An Introduction to Psychology for the Middle East (and Beyond) is more than the average psychology textbook. Written in simple English by local contributors in the field of psychology and academia, it not only covers broad concepts and major theories, but also provides students in the Middle East with culturally-relevant examples and indigenous research studies that highlight the ways in which psychology can be applied in their local contexts. Topic Boxes appear throughout the chapters to bring regional concepts to life, and discussion questions at the end of each chapter provide ideas for further exploration. With photos that capture the diversity of the Middle East, students will be able to envision a psychology that is representative of their experiences as they explore this visually-appealing textbook. In doing so, they will be better prepared to understand the relevance of the discipline to their personal lives and the societies in which they live.
