Author: Susan Marks
Publisher: Simon and Schuster
ISBN: 1439104018
Category : Cooking
Languages : en
Pages : 290
Get Book Here
Book Description
IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.
Author: Betty Crocker
Publisher: Betty Crocker
ISBN: 9780671850395
Category : Cooking
Languages : en
Pages : 432
Get Book Here
Book Description
Includes over 1,000 recipes with complete nutrition information, food history, special helps, time-saving recipes and ideas, and charts of yields and equivalents.
Author: Betty Crocker
Publisher: Betty Crocker
ISBN: 9780471753087
Category : Cooking
Languages : en
Pages : 575
Get Book Here
Book Description
A special edition of the favorite cookbook features a special holiday section that contains a host of recipes, photographs, menus, and tips for the Halloween, Thanksgiving, Hanukkah, Christmas, and New Year's holidays, along with more than one thousand classic and contemporary recipes in the regular sections.
Author: Betty Crocker
Publisher: MacMillan Publishing Company
ISBN: 9780028624525
Category : Cookbook
Languages : en
Pages : 0
Get Book Here
Book Description
Featuring easy-to-find ingredients, a collection of more than four hundred dishes for every occasion includes complete nutritional information and healthy eating goals.
Author: Betty Crocker
Publisher: HarperCollins
ISBN: 054481102X
Category : Cooking
Languages : en
Pages : 691
Get Book Here
Book Description
One of the best-selling cookbooks of all time, updated for a new generation of home cooks. Few books have stood the test of time like the Betty Crocker Cookbook; none have kept up as well with the times and how people cook today. Classic meets contemporary in the 12th edition, with 1,500 recipes, all from scratch, over one-third new, and more than 1,000 photos. This one-stop resource bursts with kitchen information and guidance as only Betty Crocker can deliver. Learn to make a lattice crust, master a braise, can pickles, and even debone a fish via hundreds of how-to photos. Discover new ingredients organized by region, such as Middle Eastern or Indian, in vibrant ID photos. New and expanded chapters on one-dish meals, beverages, DIY foods, whole grains, and vegetarian cooking reflect what today’s budding cooks want to eat, as do recipes such as Baba Ganoush, Short Rib Ragu, Pho, Korean Fried Chicken, Cold-Brew Iced Coffee, Cauliflower Steaks, Smoked Beef Brisket, Quinoa Thumbprint Cookies, and Doughnuts. And complete nutrition is included with every recipe.
Author: Betty Crocker
Publisher: Betty Crocker
ISBN: 9780764561139
Category : Cooking, American
Languages : en
Pages : 0
Get Book Here
Book Description
Presents recipes for main dishes, appetizers, side dishes, sandwiches, snacks, and desserts that can be prepared in little time.
Author: Amy Alexander
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
Get Book Here
Book Description
Author: Betty Crocker
Publisher: John Wiley & Sons
ISBN: 0470171634
Category : Cooking
Languages : en
Pages : 648
Get Book Here
Book Description
This special heart edition is packed with information to help you be good to your heart. It features over 1 000 classic and contemporary recipes, more than 300 colour photos, clear instructions and helpful tips. Achieve ultimate wellbeing by adopting a heart healthy lifestyle.
Author: Betty Crocker
Publisher: HarperCollins
ISBN: 0358411483
Category : Cooking
Languages : en
Pages : 2193
Get Book Here
Book Description
The fully updated and revised edition of the cookbook that generations of Americans trust, with more than 375 new recipes—including for air fryers, multi cookers, slow cookers, and more—everything the modern home cook needs to confidently cook today. For the past 100 years, Betty Crocker has helped generations of American home cooks, and this is the cookbook that they’ve come to trust. This 13th edition of the Betty Crocker Cookbook is radically refreshed and made with busy families in mind, with more than 375 exclusive, new, and on-trend recipes. Look for 5-ingredient, air fryer, multicooker, and slow cooker recipes throughout, plus ways to use up your on-hand ingredients, dependable cooking guides, and much, much more. For the health-conscious, you’ll find a new veggie-forward chapter, plus gluten-free and vegan recipes, with full nutritional info for all of the 1300+ recipes. Perfect for makers of any cooking level, this foundational tome offers an introduction to basic kitchen tools and staples plus charts for cooking times and storage, measurement conversions, as well as inspirations to be creative in your cooking. It’s everything a home cook needs for confident cooking and baking at your fingertips, with chapters on appetizers and salads, cookies, cakes, and desserts, and all eating occasions in between. Now in a durable, lay-flat, book format, this comprehensive and indispensable book makes it possible to channel your inner Betty and share great food with those you love.
Author: Betty Crocker
Publisher: Houghton Mifflin Harcourt
ISBN: 1328959384
Category : Cooking
Languages : en
Pages : 179
Get Book Here
Book Description
Rediscover classic recipes and entertaining advice from the 1950s with Betty Crocker! The year was 1959. People watched Leave It to Beaver on TV and listened to Elvis on the radio. And when they entertained, they turned to this indispensable guide from Betty Crocker, which you may remember from your mom’s or grandma’s kitchen. Now you too can rediscover Betty Crocker’s secrets for great parties. Whether throwing an afternoon tea, a midnight dinner, or a pot-luck supper, Betty Crocker has you covered. This authentic reproduction of the classic 1959 book (Betty Crocker’s Guide to Easy Entertaining) gives you a nostalgic snapshot of an earlier era--and a mother lode of party tips, etiquette advice, and recipes that have stood the test of time. Inside you’ll find: Great ideas for a wide range of get-togethers, from dinners and buffets to barbecues, brunches, and potlucks 89 time-tested recipes, 208 charming illustrations, and 11 nostalgic color photographs Tried-and-true party favorites like Vichyssoise, Parmesan Oven-Fried Chicken, Herb Batter Bread, and Brownie Peppermint Pie
