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Author: Robert G. Barnwell
Publisher: Taylor & Francis
ISBN: 1351018051
Category : Performing Arts
Languages : en
Pages : 390
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Book Description
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Author: Robert G. Barnwell
Publisher: Taylor & Francis
ISBN: 1351018051
Category : Performing Arts
Languages : en
Pages : 390
Get Book Here
Book Description
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Author: Cathleen Rountree
Publisher: New World Library
ISBN: 1577319974
Category : Performing Arts
Languages : en
Pages : 256
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Book Description
Large screen TVs and full-line DVD services have liberated movie lovers from fear of parking and stale popcorn. Across the country, movie lovers are staying in and creating their own version of book clubs — but without the homework. The Movie Lovers’ Club — the only guide for movie nights with friends — motivates readers to form their own Lovers’ Club clubs to explore the more than 100 excellent film suggestions, summaries, critical reviews, and insider anecdotes. Author Cathleen Rountree offers a year’s worth of must-see classic, contemporary, independent, and foreign films and provocative discussion questions to keep the cinematic conversation lively. With everything readers need to know to start a Movie Lovers’ Club, the book’s selections run the gamut and include powerful films such as To Kill a Mockingbird, Henry and June, and Real Women Have Curves. Whether you need advice for a political group, a girls’ night out party, or a band of indie film devotees, movie watching reaches new depths with ideas on where, when, and how to launch a film group.
Author:
Publisher:
ISBN:
Category : Motion pictures
Languages : en
Pages : 248
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Book Description
Author: Robert K. Johnston
Publisher: Baker Academic
ISBN: 0801031877
Category : Performing Arts
Languages : en
Pages : 352
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Book Description
A comprehensive study of theology and film that explores how the Christian faith is portrayed in film throughout history.
Author: Indi Young
Publisher: Rosenfeld Media
ISBN: 1933820640
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.
Author: Robert C. Reimer
Publisher: Scarecrow Press
ISBN: 1461731860
Category : History
Languages : en
Pages : 524
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Book Description
German film is diverse and multi-faceted; its history includes five distinct German governments (Wilhelmine Germany, the Weimar Republic, the Third Reich, the Federal Republic of Germany, and the German Democratic Republic), two national industries (Germany and Austria), and a myriad of styles and production methods. Paradoxically, the political disruptions that have produced these distinct film eras, as well as the natural inclination of artists to rebel and create new styles, allow for the construction of a narrative of German film. While the disjuncture generates distinct points of separation, it also highlights continuities between the ruptures. Outlining the richness of German film, The A to Z of German Cinema covers mainstream, alternative, and experimental film from 1895 to the present through a chronology, introductory essay, appendix of the 100 most significant German films, a bibliography, and hundreds of cross-referenced dictionary entries on directors, actors, films, cinematographers, composers, producers, and major historical events that greatly affected the direction and development of German cinema. The book's broad canvas will lead students and scholars of cinema to appreciate the complex nature of German film.
Author: Suzanne Lyons
Publisher: Taylor & Francis
ISBN: 024081763X
Category : Performing Arts
Languages : en
Pages : 261
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Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author: John Landis
Publisher: Penguin
ISBN: 0756688469
Category : Performing Arts
Languages : en
Pages : 322
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Book Description
From cinema's earliest days, being scared out of your wits has always been one of the best reasons for going to the movies. From B-movie bogeymen and outer space oddities to big-budget terrors, Monsters in the Movies by horror film maestro John Landis celebrates the greatest monsters ever to creep, fly, slither, stalk or rampage across the Silver Screen. Landis also surveys the historical origins of archetypal monsters, such as vampires, zombies and werewolves, and takes you behind the scenes to discover the secrets of the special-effects wizards who created such legendary frighteners as King Kong, Dracula, the Alien, and Freddy Krueger. Monsters in the Movies by John Landis is filled with the author's own fascinating and entertaining insights into the world of movie-making, and includes memorable contributions from leading directors, actors and monster-makers. The book is also stunningly illustrated with 1000 movie stills and posters drawn from the unrivaled archives of the Kobal Collection. Contents Introduction by John Landis... Explore a timeless world of fears and nightmares as John Landis investigates what makes a legendary movie monster • Monsters, chapter by chapter... Feast your eyes upon a petrifying parade of voracious Vampires, flesh-eating Zombies, slavering Werewolves, gigantic Apes and Supernatural Terrors • Spectacular double-page features... Thrill to the strangest, scariest, weirdest, and craziest movie monsters ever seen • The ingenious tricks of movie-making... Marvel as the special-effects wizards reveal how they create movie magic • A monster-movie timeline... Discover John Landis's personal selection of landmark horror films
Author: Thomas Caldwell
Publisher: Insight Publications
ISBN: 1920693777
Category : Education
Languages : en
Pages : 241
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Book Description
The most comprehensive reference to film analysis available for middle school through to high school. Featuring coloured photographs illustrating key terms and filmic techniques this is a one-stop reference for any genre of ilm studied in English, Media or Film Studies courses.
Author: Mick Hurbis-Cherrier
Publisher: CRC Press
ISBN: 1136067906
Category : Performing Arts
Languages : en
Pages : 560
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Book Description
Voice & Vision is a comprehensive manual for the independent filmmakers and film students who want a solid grounding in the tools, techniques, and processes of narrative film in order to achieve their artistic vision. This book includes essential and detailed information on relevant film and digital video tools, a thorough overview of the filmmaking stages, and the aesthetic considerations for telling a visual story. The ultimate goal of this book is to help you develop your creative voice while acquiring the solid practical skills and confidence to use it. Unlike many books that privilege raw technical information or the line-producing aspects of production, Voice & Vision places creativity, visual expression, and cinematic ideas front and center. After all, every practical decision a filmmaker makes, like choosing a location, an actor, a film stock, a focal length, a lighting set-up, an edit point, or a sound effect is also an expressive one and should serve the filmmaker's vision. Every decision, from the largest conceptual choices to the smallest practical solutions, has a profound impact on what appears on the screen and how it moves an audience. "In Practice sidebars throughout Voice & Vision connect conceptual, aesthetic and technical issues to their application in the real world. Some provide a brief analysis of a scene or technique from easily rentable films which illustrate how a specific technology or process is used to support a conceptual, narrative, or aesthetic choice. Others recount common production challenges encountered on real student and professional shoots which will inspire you to be innovative and resourceful when you are solving your own filmmaking challenges.
