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Author: Nolwenn Mingant
Publisher: British Film Institute
ISBN: 9781844578382
Category : Performing Arts
Languages : en
Pages : 0
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Book Description
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Author: Nolwenn Mingant
Publisher: British Film Institute
ISBN: 9781844578382
Category : Performing Arts
Languages : en
Pages : 0
Get Book Here
Book Description
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Author: Nolwenn Mingant
Publisher: Bloomsbury Publishing
ISBN: 1838715770
Category : Performing Arts
Languages : en
Pages : 371
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Book Description
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Author: Neil Archer
Publisher: Columbia University Press
ISBN: 0231549458
Category : Performing Arts
Languages : en
Pages : 0
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Book Description
Twenty-First-Century Hollywood looks into the contexts of studio film production in the new century in order to understand what shapes the style and content of present-day cinema. In an era dominated in box-office terms by the franchise and the family film, this book combines close textual readings and industrial analysis, illustrating why these kinds of movies are favored in the contemporary climate by producers and audiences alike. Neil Archer critically explores the narrative and aesthetic strategies at work in Hollywood’s most high-profile films, from Harry Potter, to Marvel’s Cinematic Universe, to The Lego Movie. Along the way, the book answers some often unexpected questions: Why is Hollywood nervous about flying saucers? Why might the cinematic auteur be Hollywood’s savior? And why are the most grown-up movies those made for children? As this study shows, like the films themselves, the answers to these questions are often complex and surprising.
Author: Thomas Piketty
Publisher: Harvard University Press
ISBN: 0674979850
Category : Business & Economics
Languages : en
Pages : 817
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Book Description
What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In this work the author analyzes a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. His findings transform debate and set the agenda for the next generation of thought about wealth and inequality. He shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities on the apocalyptic scale predicted by Karl Marx. But we have not modified the deep structures of capital and inequality as much as we thought in the optimistic decades following World War II. The main driver of inequality--the tendency of returns on capital to exceed the rate of economic growth--today threatens to generate extreme inequalities that stir discontent and undermine democratic values if political action is not taken. But economic trends are not acts of God. Political action has curbed dangerous inequalities in the past, the author says, and may do so again. This original work reorients our understanding of economic history and confronts us with sobering lessons for today.
Author: Cynthia Vich
Publisher: Palgrave Macmillan
ISBN: 9783030525149
Category : Performing Arts
Languages : en
Pages : 356
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Book Description
This is the first English-language book to provide a critical panorama of the last twenty years of Peruvian cinema. Through analysis of the nation’s diverse modes of filmmaking, it offers an insight into how global debates around cinema are played out on and off screen in a distinctive national context. The insertion of post-conflict Peru within neoliberalism resulted in widespread commodification of all areas of life, significantly impacting cinema culture. Consequently, the principal structural concept of this collection is the interplay between film production and market forces, an interaction which makes dynamism and instability the defining features of 21st-century Peruvian cinema.
Author: Nolwenn Mingant
Publisher: Routledge
ISBN: 1351747584
Category : Performing Arts
Languages : en
Pages : 423
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Book Description
This volume explores and interrogates the shifts and changes in both government and industry-based screen policies over the past 30 years. It covers a diverse range of film industries from different parts of the world, along with the interrelationship between different localities, policy regimes and technologies/media. Featuring in-depth case studies and interviews with practitioners and policy-makers, this book provides a timely overview of government and industry’s responses to the changing landscape of the production, distribution, and consumption of screen media.
Author: Jon Reiss
Publisher: Hybrid Cinema
ISBN: 9780982576205
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
Author: Audrey Evrard
Publisher: University of Wales Press
ISBN: 9781786838421
Category :
Languages : en
Pages : 264
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Book Description
Precarious Sociality, Ethics and Politics examines filmmakers return to work by the late 1990s, focusing on how they positioned the practice as a privileged point of articulation between aesthetics, politics and ethics, where work, precarity and activism could be addressed anew.
Author: Will Brooker
Publisher: Bloomsbury Publishing
ISBN: 0857732129
Category : Performing Arts
Languages : en
Pages : 290
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Book Description
Publishing alongside the world premiere of Christopher Nolan's third Batman film "The Dark Knight Rises", Will Brooker's new book explores Batman's twenty-first century incarnations. Brooker's close analysis of "Batman Begins" and "The Dark Knight" offers a rigorous, accessible account of the complex relationship between popular films, audiences, and producers in our age of media convergence. By exploring themes of authorship, adaptation and intertextuality, he addresses a myriad of questions raised by these films: did "Batman Begins" end when "The Dark Knight began? Does its story include the Gotham Knight DVD, or the 'Why So Serious' viral marketing campaign? Is it separate from the parallel narratives of the Arkham Asylum videogame, the monthly comic books, the animated series and the graphic novels? Can the brightly campy incarnations of the Batman ever be fully repressed by "The Dark Knight", or are they an intrinsic part of the character? Do all of these various manifestations feed into a single Batman metanarrative? This will be a vital text for film students and academics, as well as legions of Batman fans.
Author: Peter Brunette
Publisher: University of Illinois Press
ISBN: 0252095472
Category : Performing Arts
Languages : en
Pages : 175
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Book Description
Called the leading heir to the great directors of post-WWII Europe and lavished with awards, Wong Kar-wai has redefined perceptions of Hong Kong's film industry. Wong's visual brilliance and emphasis on atmosphere over action have set him apart from peers while earning him an admiring international audience. In the Mood for Love regularly appears on lists of the twenty-first century's greatest films while critics and filmgoers recognize works like Chungking Express and Happy Together as modern classics. Peter Brunette describes the ways in which Wong's supremely haunting visual films create a new form of cinema by telling a story with stunning, suggestive visual images and audio tracks rather than character, dialogue, and plot. As he shows, Wong's early background in genre film offers fascinating insights on his more studied later works. He also delves into Wong's perennial themes of time, love, and loss and examines the political implications of his films, especially concerning the handover of former British colony Hong Kong to the People's Republic of China.
