Fighting Strategies in a Market with Counterfeits

Fighting Strategies in a Market with Counterfeits PDF Author: Jie Zhang
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
Counterfeiting is a widely spread phenomenon and has seen rapid growth in recent years. In this paper, we adopt the standard vertical differentiation model and allow consumers the choices of purchasing an authentic product, purchasing a counterfeit, or not buying. We focus on how non-deceptive counterfeits, which consumers know at time of purchase that the products are counterfeits with certainty, affect the price, market share and profitability of brand name products. We also consider the strategies for brand name companies to fight counterfeiting. We compare different fighting strategies in a market with one brand name product and its counterfeit, and derive equilibrium fighting strategies in a market with two competing brand name products and a counterfeit under general conditions.

Fighting Strategies in a Market with Counterfeits

Fighting Strategies in a Market with Counterfeits PDF Author: Jie Zhang
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Get Book Here

Book Description
Counterfeiting is a widely spread phenomenon and has seen rapid growth in recent years. In this paper, we adopt the standard vertical differentiation model and allow consumers the choices of purchasing an authentic product, purchasing a counterfeit, or not buying. We focus on how non-deceptive counterfeits, which consumers know at time of purchase that the products are counterfeits with certainty, affect the price, market share and profitability of brand name products. We also consider the strategies for brand name companies to fight counterfeiting. We compare different fighting strategies in a market with one brand name product and its counterfeit, and derive equilibrium fighting strategies in a market with two competing brand name products and a counterfeit under general conditions.

Brand Integrity

Brand Integrity PDF Author: Craig Andrew Stewart
Publisher:
ISBN: 9781616320881
Category : Indian country (United States law)
Languages : en
Pages : 0

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Book Description
This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.

Countering Counterfeit Trade

Countering Counterfeit Trade PDF Author: Thorsten Staake
Publisher: Springer Science & Business Media
ISBN: 3540769471
Category : Computers
Languages : en
Pages : 231

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Book Description
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.

Brand Integrity

Brand Integrity PDF Author: Craig Andrew Stewart
Publisher:
ISBN: 9781614382270
Category : Product counterfeiting
Languages : en
Pages :

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Book Description


finding and fighting fakes: reviewing the strategy targeting organized piracy

finding and fighting fakes: reviewing the strategy targeting organized piracy PDF Author:
Publisher: DIANE Publishing
ISBN: 1422332772
Category :
Languages : en
Pages : 194

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Book Description


The Economics of Counterfeit Trade

The Economics of Counterfeit Trade PDF Author: Peggy E Chaudhry
Publisher: Springer Science & Business Media
ISBN: 3540778357
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is known is that this illicit trade has infected nearly every industry from pharmaceuticals to aircraft parts. Software and music piracy are easy targets widely reported in the media. In 2007, the Business Software Alliance (BSA) estimated that 38% of personal computer software installed worldwide was illegal and the losses to the software industry were $48 billion worldwide. The Recording Industry Association of America (RIAA) reported a 58% increase in the seizures of counterfeit CDs. Overall, a wide range of industries agree that there is a severe problem with the protection of intellectual property rights (IPR) throughout the world, yet there have been virtually no attempts to describe all aspects of the problem. This work aims to give the most complete description of various characteristics of the IPR environment in a global context. We believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit products, tactics of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. This book establishes the full environmental aspects of piracy, describes successful anti-counterfeiting actions and then prescribes measures IPR owners should take to protect their intellectual property.

Protecting the Brand

Protecting the Brand PDF Author: Peter Hlavnicka
Publisher: Business Expert Press
ISBN: 1637421524
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).

Fashion Industry

Fashion Industry PDF Author: Riccardo Beltramo
Publisher: BoD – Books on Demand
ISBN: 1789841194
Category : Technology & Engineering
Languages : en
Pages : 116

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Book Description
Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry?

Counterfeits, War Stories and Lessons Learned

Counterfeits, War Stories and Lessons Learned PDF Author: Christopher T. Macolini
Publisher: eBookIt.com
ISBN: 1456632779
Category : Business & Economics
Languages : en
Pages : 143

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Book Description
As the international economy has grown and developed greater and greater interlocking relationships, the practices of counterfeiting and IP theft have likewise expanded, both in scale and sophistication. And despite major and persistent efforts by law enforcement agencies and private enterprises alike, these criminal practices remain major causes for concern for any company with a recognizable brand. In Counterfeits, War Stories and Lessons Learned, Christopher T. Macolini provides brand owners and investigators with a reliable roadmap for conducting professional operations against these threats. With over three decades of experience, Chris has compiled a vast knowledge of anticounterfeiting, IP-theft and investigative techniques to educate brand owners and investigators alike. Using a mix of practical advice and descriptions of his real-life professional experiences, he presents invaluable guidance to conduct successful campaigns against those who threaten the hard-won value of brand-name products and their owners.

Protecting Your Intellectual Property Rights

Protecting Your Intellectual Property Rights PDF Author: Peggy E Chaudhry
Publisher: Springer Science & Business Media
ISBN: 1461455685
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike.