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Author: Christopher Wadlow
Publisher: Sweet & Maxwell
ISBN: 0414042328
Category : Business & Economics
Languages : en
Pages : 1037
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Book Description
"Christopher Wadlow's The Law of Passing-off is the only specialist practitioner's reference work dealing with the common law torts of unfair competition by misrepresentation, namely passing-off and injurious falsehood.
Author: Christopher Wadlow
Publisher: Sweet & Maxwell
ISBN: 0414042328
Category : Business & Economics
Languages : en
Pages : 1037
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Book Description
"Christopher Wadlow's The Law of Passing-off is the only specialist practitioner's reference work dealing with the common law torts of unfair competition by misrepresentation, namely passing-off and injurious falsehood.
Author: Michael J. Hogan
Publisher: Cambridge University Press
ISBN: 131658397X
Category : History
Languages : en
Pages : 550
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Book Description
This collection of essays assesses the record of American foreign policy over the course of the twentieth century. The essays comprise the work of political scientists as well as historians, conservatives as well as liberals, foreign scholars as well as Americans. Taking off from Henry Luce's vision of an 'American century', the authors discuss such important topics as the American conception of the national interest, the tension between democracy and capitalism, the US role in both the developed and underdeveloped worlds, party politics and foreign policy, the significance of race in American foreign relations, and the cultural impact of American diplomacy on the world at large. The result is a lively collection of essays by authors who often disagree but who nonetheless provide the reader with keen insights about the past and provocative views of the future.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 412
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Book Description
Orange Coast Magazine is the oldest continuously published lifestyle magazine in the region, bringing together Orange County¹s most affluent coastal communities through smart, fun, and timely editorial content, as well as compelling photographs and design. Each issue features an award-winning blend of celebrity and newsmaker profiles, service journalism, and authoritative articles on dining, fashion, home design, and travel. As Orange County¹s only paid subscription lifestyle magazine with circulation figures guaranteed by the Audit Bureau of Circulation, Orange Coast is the definitive guidebook into the county¹s luxe lifestyle.
Author: Axel Schildt
Publisher: Berghahn Books
ISBN: 9781845450090
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
In the 1960s and 70s, a new youth consciousness emerged in Western Europe which gave this period its distinct character. This volume demonstrates how international developments fused with national traditions, producing specific youth cultures that became leading trendsetters of emergent post-industrial Western societies.
Author: Thomas Bender
Publisher: Univ of California Press
ISBN: 0520936035
Category : History
Languages : en
Pages : 437
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Book Description
In rethinking and reframing the American national narrative in a wider context, the contributors to this volume ask questions about both nationalism and the discipline of history itself. The essays offer fresh ways of thinking about the traditional themes and periods of American history. By locating the study of American history in a transnational context, they examine the history of nation-making and the relation of the United States to other nations and to transnational developments. What is now called globalization is here placed in a historical context. A cast of distinguished historians from the United States and abroad examines the historiographical implications of such a reframing and offers alternative interpretations of large questions of American history ranging from the era of European contact to democracy and reform, from environmental and economic development and migration experiences to issues of nationalism and identity. But the largest issue explored is basic to all histories: How does one understand, teach, and write a national history even as one recognizes that the territorial boundaries do not fully contain that history and that within that bounded territory the society is highly differentiated, marked by multiple solidarities and identities? Rethinking American History in a Global Age advances an emerging but important conversation marked by divergent voices, many of which are represented here. The various essays explore big concepts and offer historical narratives that enrich the content and context of American history. The aim is to provide a history that more accurately reflects the dimensions of American experience and better connects the past with contemporary concerns for American identity, structures of power, and world presence.
Author: Gary M. Armstrong
Publisher: Scarborough, Ont. : Prentice-Hall Canada
ISBN: 9780135446850
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
Author: Yaw Boadu-Ayeboafoh
Publisher: Graphic Communications Group
ISBN:
Category :
Languages : en
Pages : 48
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Book Description
Author: Leslie Savan
Publisher: Temple University Press
ISBN: 1439904901
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 538
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Book Description
Author: Huw Beverley-Smith
Publisher: Cambridge University Press
ISBN: 1139433717
Category : Law
Languages : en
Pages : 403
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Book Description
Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.
