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Author: Ian Hacking
Publisher: Cambridge University Press
ISBN: 9780521388849
Category : History
Languages : en
Pages : 282
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Book Description
This book combines detailed scientific historical research with characteristic philosophic breadth and verve.
Author: Ian Hacking
Publisher: Cambridge University Press
ISBN: 9780521388849
Category : History
Languages : en
Pages : 282
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Book Description
This book combines detailed scientific historical research with characteristic philosophic breadth and verve.
Author: D. Kern Holoman
Publisher: Harvard University Press
ISBN: 9780674067783
Category : Biography & Autobiography
Languages : en
Pages : 710
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Book Description
A captivating and sumptuously illustrated biography, Berlioz is not only a complete account of the Romantic era composer, but also an acute analysis of his compositions and a description of his work as a conductor and critic. 139 halftones, 3 maps, 160 musical examples.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: John Bellows
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 708
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Book Description
Author: Haruo Yamashita
Publisher: NorthSouth Books
ISBN: 9780735840126
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
"This clever take on the afraid-to-go-to-school theme should have broad appeal." –School Library Journal An adorable back to school story from Kazuo Iwamura! It's time for seven little mice to start school! And it's up to Mother Mouse to get them there. When the little mice prove reluctant, Mother Mouse invents "the mouse train" -- all aboard! "Assuaging the anxieties of one first-time student is tough enough, let alone seven. This story about finding creative solutions unfolds with understated elegance..." -Publishers Weekly
Author: Public Archives Canada
Publisher:
ISBN:
Category : Archives
Languages : fr
Pages : 276
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Book Description
Author: Christophe Le Masne
Publisher:
ISBN: 9780237517243
Category : Rabbits
Languages : en
Pages : 24
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Book Description
Tomorrow is Tom's first day at school, and he doesn't know what to expect. Even though Mummy and Daddy tell him that his teacher is nice, even though he has a smart new satchel, and even though Mummy lends him her handkerchief, Tom doesn't feel very brave
Author:
Publisher: McFarland
ISBN: 1476603936
Category : Literary Criticism
Languages : en
Pages : 861
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Book Description
This expanded fourth edition defines and cross-references 9,040 homophones and 2,133 homographs (up from 7,870 and 1,554 in the 3rd ed.). As the most comprehensive compilation of American homophones (words that sound alike) and homographs (look-alikes), this latest edition serves well where even the most modern spell-checkers and word processors fail--although rain, reign, and rein may be spelled correctly, the context in which these words may appropriately be used is not obvious to a computer.
Author: Charles Wesley
Publisher:
ISBN:
Category : Bible
Languages : en
Pages : 744
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Book Description
Author: John Lamberton Harper
Publisher: Oxford University Press
ISBN: 0191029386
Category : History
Languages : en
Pages : 348
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Book Description
The East-West struggle for supremacy from 1945 to 1989 shaped the lives of hundreds of millions and brought the world to the brink of disaster on several occasions. More than two decades on, the debate over its causes and dynamics is far from over. Drawing on the latest archival evidence and scholarly research, prize-winning historian John Lamberton Harper provides a concise, briskly-written assessment of the Cold War. Why did it start, and eventually envelope nearly every corner of the planet? Why did it stay "cold," at least in its original, European theatre? Why did it end, and who should take the credit? Harper illuminates the deep-seated behavioural patterns within both the Soviet Union and the United States: the search for security through expansion and military might, the belief in a "messianic" mission to uplift humanity, but also a readiness to live and let live based on membership in a common state system and a shared interest in survival. He stresses ways in which internal competitions for political power tilted both the U.S. and Soviet systems towards bellicosity and obsessive preparation for a hot war that no one seriously intended to begin. It is a story of delusions of omnipotence and rash behavior, punctuated by moments of redeeming statesmanship and self-restraint. Harper concludes that, rather than triumphalism, a clear look back at the Cold War's close calls with catastrophe and enormous cost in lives and treasure ought to evoke a sense of regret and humility, as well as relief.
