Author: Lynne Leahy
Publisher: Balboa Press
ISBN: 1452582688
Category : Self-Help
Languages : en
Pages : 60
Book Description
The Fearless Vision Project is a simple and practical way to ignite universal energy to fulfill your ambitions and life goals through the power of visioning. It begins with the creation of your Fearless Vision Project book. The Fearless Vision Project book, like the stars at night, will be a treasured, lifetime visual journal always guiding you towards your greater good. You can then meet with others to supercharge your visions. You can use this book in a mastermind group, a meetup group or create your own Fearless Vision Project group. Your Fearless Vision Project book is portable and private. But unlike a vision board in the privacy of your office or bedroom, the Fearless Vision Project when shared with others creates accountability. Its pretty hard to start backpedaling on your goals and dreams when your friend or group has already seen the bigger picture of you. The Fearless Vision Project will propel your life and your career to new heights.
Fearless Vision Project
Author: Lynne Leahy
Publisher: Balboa Press
ISBN: 1452582688
Category : Self-Help
Languages : en
Pages : 60
Book Description
The Fearless Vision Project is a simple and practical way to ignite universal energy to fulfill your ambitions and life goals through the power of visioning. It begins with the creation of your Fearless Vision Project book. The Fearless Vision Project book, like the stars at night, will be a treasured, lifetime visual journal always guiding you towards your greater good. You can then meet with others to supercharge your visions. You can use this book in a mastermind group, a meetup group or create your own Fearless Vision Project group. Your Fearless Vision Project book is portable and private. But unlike a vision board in the privacy of your office or bedroom, the Fearless Vision Project when shared with others creates accountability. Its pretty hard to start backpedaling on your goals and dreams when your friend or group has already seen the bigger picture of you. The Fearless Vision Project will propel your life and your career to new heights.
Publisher: Balboa Press
ISBN: 1452582688
Category : Self-Help
Languages : en
Pages : 60
Book Description
The Fearless Vision Project is a simple and practical way to ignite universal energy to fulfill your ambitions and life goals through the power of visioning. It begins with the creation of your Fearless Vision Project book. The Fearless Vision Project book, like the stars at night, will be a treasured, lifetime visual journal always guiding you towards your greater good. You can then meet with others to supercharge your visions. You can use this book in a mastermind group, a meetup group or create your own Fearless Vision Project group. Your Fearless Vision Project book is portable and private. But unlike a vision board in the privacy of your office or bedroom, the Fearless Vision Project when shared with others creates accountability. Its pretty hard to start backpedaling on your goals and dreams when your friend or group has already seen the bigger picture of you. The Fearless Vision Project will propel your life and your career to new heights.
Fearless Genius
Author: Doug Menuez
Publisher: Simon and Schuster
ISBN: 1476752737
Category : Photography
Languages : en
Pages : 192
Book Description
An award-winning documentary photographer delivers a stunning visual history of the Silicon Valley technology boom, in which he was witness to key moments in the careers of Steve Jobs and more than seventy other leading innovators as they created today’s digital world. An eye-opening chronicle of the Silicon Valley technology boom, capturing key moments in the careers of Steve Jobs and more than seventy other leading innovators as they created today’s digital world In the spring of 1985, a technological revolution was under way in Silicon Valley, and documentary photographer Doug Menuez was there in search of a story—something big. At the same time, Steve Jobs was being forced out of his beloved Apple and starting over with a new company, NeXT Computer. His goal was to build a supercomputer with the power to transform education. Menuez had found his story: he proposed to photograph Jobs and his extraordinary team as they built this new computer, from conception to product launch. In an amazing act of trust, Jobs granted Menuez unlimited access to the company, and, for the next three years, Menuez was able to get on film the spirit and substance of innovation through the day-to-day actions of the world’s top technology guru. From there, the project expanded to include the most trailblazing companies in Silicon Valley, all of which granted Menuez the same complete access that Jobs had. Menuez photographed behind the scenes with John Warnock at Adobe, John Sculley at Apple, Bill Gates at Microsoft, John Doerr at Kleiner Perkins, Bill Joy at Sun Microsystems, Gordon Moore and Andy Grove at Intel, Marc Andreessen at Netscape, and more than seventy other leading companies and innovators. It would be fifteen years before Menuez stopped taking pictures, just as the dotcom bubble burst. An extraordinary era was coming to its close. With his singular behind-the-scenes access to these notoriously insular companies, Menuez was present for moments of heartbreaking failure and unexpected success, moments that made history, and moments that revealed the everyday lives of the individuals who made it happen. This period of rapid, radical change would affect almost every aspect of our culture and our lives in ways both large and small and would also create more jobs and wealth than any other time in human history. And Doug Menuez was there, a witness to a revolution. In more than a hundred photographs and accompanying commentary, Fearless Genius captures the human face of innovation and shows what it takes to transform powerful ideas into reality.
Publisher: Simon and Schuster
ISBN: 1476752737
Category : Photography
Languages : en
Pages : 192
Book Description
An award-winning documentary photographer delivers a stunning visual history of the Silicon Valley technology boom, in which he was witness to key moments in the careers of Steve Jobs and more than seventy other leading innovators as they created today’s digital world. An eye-opening chronicle of the Silicon Valley technology boom, capturing key moments in the careers of Steve Jobs and more than seventy other leading innovators as they created today’s digital world In the spring of 1985, a technological revolution was under way in Silicon Valley, and documentary photographer Doug Menuez was there in search of a story—something big. At the same time, Steve Jobs was being forced out of his beloved Apple and starting over with a new company, NeXT Computer. His goal was to build a supercomputer with the power to transform education. Menuez had found his story: he proposed to photograph Jobs and his extraordinary team as they built this new computer, from conception to product launch. In an amazing act of trust, Jobs granted Menuez unlimited access to the company, and, for the next three years, Menuez was able to get on film the spirit and substance of innovation through the day-to-day actions of the world’s top technology guru. From there, the project expanded to include the most trailblazing companies in Silicon Valley, all of which granted Menuez the same complete access that Jobs had. Menuez photographed behind the scenes with John Warnock at Adobe, John Sculley at Apple, Bill Gates at Microsoft, John Doerr at Kleiner Perkins, Bill Joy at Sun Microsystems, Gordon Moore and Andy Grove at Intel, Marc Andreessen at Netscape, and more than seventy other leading companies and innovators. It would be fifteen years before Menuez stopped taking pictures, just as the dotcom bubble burst. An extraordinary era was coming to its close. With his singular behind-the-scenes access to these notoriously insular companies, Menuez was present for moments of heartbreaking failure and unexpected success, moments that made history, and moments that revealed the everyday lives of the individuals who made it happen. This period of rapid, radical change would affect almost every aspect of our culture and our lives in ways both large and small and would also create more jobs and wealth than any other time in human history. And Doug Menuez was there, a witness to a revolution. In more than a hundred photographs and accompanying commentary, Fearless Genius captures the human face of innovation and shows what it takes to transform powerful ideas into reality.
Fearless and Free
Author: Wendy Sachs
Publisher: AMACOM
ISBN: 0814437702
Category : Business & Economics
Languages : en
Pages : 229
Book Description
In Fearless and Free, author Wendy Sachs provides pithy, invaluable guidance to women stymied in the workplace. Women tend to be inherently cautious, to the point of overthinking their every move. This may help them stay safer than their male counterparts, but it also keeps them stuck in the action-first, fake-it-til-you-make-it ethos celebrated in the tech world shaking up the workforce today. What if women embraced the startup spirit? What if they had the confidence to take chances, even if they knew they may fail first? What if instead of agonizing over which step to take, they leapt forward quickly? These are the traits that helped Silicon Valley redefine our culture, and not surprisingly, these are the same lessons that can help all women succeed in all stages of their careers. With lessons learned from a wide range of women who faced down fears, roadblocks, and failures to reinvent themselves, Sachs’s invaluable resource teaches women how to: Boost their confidence Sell their story Capitalize on their skills and expand them Nurture their network Brand themselves--without bragging Reposition themselves for reentering the workforce By taking the disruptive methods that helped Silicon Valley send shockwaves across industries, Fearless and Free seeks to empower women in the workforce, showing them how to lean into their strengths, increase confidence, and make their impact known loud and clear.
Publisher: AMACOM
ISBN: 0814437702
Category : Business & Economics
Languages : en
Pages : 229
Book Description
In Fearless and Free, author Wendy Sachs provides pithy, invaluable guidance to women stymied in the workplace. Women tend to be inherently cautious, to the point of overthinking their every move. This may help them stay safer than their male counterparts, but it also keeps them stuck in the action-first, fake-it-til-you-make-it ethos celebrated in the tech world shaking up the workforce today. What if women embraced the startup spirit? What if they had the confidence to take chances, even if they knew they may fail first? What if instead of agonizing over which step to take, they leapt forward quickly? These are the traits that helped Silicon Valley redefine our culture, and not surprisingly, these are the same lessons that can help all women succeed in all stages of their careers. With lessons learned from a wide range of women who faced down fears, roadblocks, and failures to reinvent themselves, Sachs’s invaluable resource teaches women how to: Boost their confidence Sell their story Capitalize on their skills and expand them Nurture their network Brand themselves--without bragging Reposition themselves for reentering the workforce By taking the disruptive methods that helped Silicon Valley send shockwaves across industries, Fearless and Free seeks to empower women in the workforce, showing them how to lean into their strengths, increase confidence, and make their impact known loud and clear.
Fearless
Author: Janice McDonald
Publisher: Page Two
ISBN: 1989603033
Category : Biography & Autobiography
Languages : en
Pages : 0
Book Description
In this collection of inspiring true stories, Janice McDonald--entrepreneur, speaker, and host of the Fearless Women podcast--brings together more than 75 extraordinary, unafraid women and asks them to look back at the moments in their youth that set them on the path to leadership. From high-profile entrepreneurs to philanthropists, athletes, artists, and statespeople, the lives featured in this book represent the many journeys women can take to find their passion, create change, and make a monumental impact on the world around them. Some were born to leap into the spotlight, others discovered a quiet strength along the way; women who dared, who challenged convention, who found connection, or who braved it alone--each has a powerful lesson to tell about a girl who once dreamed of what she might accomplish. Featuring touching personal photographs and deep insight into the diverse lives of fascinating, notable women from around the world, Fearless: Girls with Dreams, Women with Vision is a powerful and necessary celebration of heart and guts. Honest, relatable, enlightening, and uplifting, the images and stories in Fearless are proof of our innate ability as women to take risks, face down our fears, and blaze our own trail.
Publisher: Page Two
ISBN: 1989603033
Category : Biography & Autobiography
Languages : en
Pages : 0
Book Description
In this collection of inspiring true stories, Janice McDonald--entrepreneur, speaker, and host of the Fearless Women podcast--brings together more than 75 extraordinary, unafraid women and asks them to look back at the moments in their youth that set them on the path to leadership. From high-profile entrepreneurs to philanthropists, athletes, artists, and statespeople, the lives featured in this book represent the many journeys women can take to find their passion, create change, and make a monumental impact on the world around them. Some were born to leap into the spotlight, others discovered a quiet strength along the way; women who dared, who challenged convention, who found connection, or who braved it alone--each has a powerful lesson to tell about a girl who once dreamed of what she might accomplish. Featuring touching personal photographs and deep insight into the diverse lives of fascinating, notable women from around the world, Fearless: Girls with Dreams, Women with Vision is a powerful and necessary celebration of heart and guts. Honest, relatable, enlightening, and uplifting, the images and stories in Fearless are proof of our innate ability as women to take risks, face down our fears, and blaze our own trail.
Fearless Innovation
Author: Alex Goryachev
Publisher: John Wiley & Sons
ISBN: 111957952X
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy? Author Alex Goryachev has a simple, resounding response to such questions: No! The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities. In Fearless Innovation, Cisco’s Managing Director of Innovation Strategy and Programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results. Goryachev’s actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today’s most innovative organizations, historical observations, first-hand experience, and a look at where innovation is thriving, and why, this down-to-earth guide provides advice and clear steps on how to: Get teams to embrace innovation beyond empty slogans Focus on execution of innovation through leadership and strategy Measure the real effects of innovation to showcase ROI and attract investment Break down org silos by empowering effective, diverse, and inclusive teams Drive co-innovation through win-win ecosystem-wide partnerships Organize innovation teams and orchestrate outcomes by leveraging organizational DNA Communicate the value of innovation to differentiate ourselves from competition Written for any organization that wants to stay relevant in the 21st Century, and even beyond, Fearless Innovation offers a step-by-step guide for getting past the confusion, overcoming fear, and getting down to business to create an environment of true innovation.
Publisher: John Wiley & Sons
ISBN: 111957952X
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy? Author Alex Goryachev has a simple, resounding response to such questions: No! The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities. In Fearless Innovation, Cisco’s Managing Director of Innovation Strategy and Programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results. Goryachev’s actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today’s most innovative organizations, historical observations, first-hand experience, and a look at where innovation is thriving, and why, this down-to-earth guide provides advice and clear steps on how to: Get teams to embrace innovation beyond empty slogans Focus on execution of innovation through leadership and strategy Measure the real effects of innovation to showcase ROI and attract investment Break down org silos by empowering effective, diverse, and inclusive teams Drive co-innovation through win-win ecosystem-wide partnerships Organize innovation teams and orchestrate outcomes by leveraging organizational DNA Communicate the value of innovation to differentiate ourselves from competition Written for any organization that wants to stay relevant in the 21st Century, and even beyond, Fearless Innovation offers a step-by-step guide for getting past the confusion, overcoming fear, and getting down to business to create an environment of true innovation.
Be Fearless
Author: Jean Case
Publisher: Simon & Schuster
ISBN: 1501196359
Category : Self-Help
Languages : en
Pages : 288
Book Description
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.
Publisher: Simon & Schuster
ISBN: 1501196359
Category : Self-Help
Languages : en
Pages : 288
Book Description
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.
The Fearless Organization
Author: Amy C. Edmondson
Publisher: John Wiley & Sons
ISBN: 1119477263
Category : Business & Economics
Languages : en
Pages : 181
Book Description
Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation. Explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes Nurture the level of engagement and candor required in today’s knowledge economy Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the "yes-men" approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.
Publisher: John Wiley & Sons
ISBN: 1119477263
Category : Business & Economics
Languages : en
Pages : 181
Book Description
Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation. Explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes Nurture the level of engagement and candor required in today’s knowledge economy Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the "yes-men" approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.
Fearless Gardening
Author: Loree Bohl
Publisher: Timber Press
ISBN: 1604699620
Category : Gardening
Languages : en
Pages : 261
Book Description
“Fearless Gardening encourages you—exhorts you—to boldly go forth and claim your garden as a space of joy and creativity.” —Jennifer Jewell, creator and host of public radio’s Cultivating Place Embrace your inner rebel and create the garden you want—even if it breaks the rules. Loree Bohl, the voice behind the popular blog The Danger Garden, shows how it’s done in Fearless Gardening, with zone-busting ideas and success stories. Bohl’s own gorgeous home garden inspires, with agaves that shrug off ice storms, palms that thrive in the rain, and planting risks that are beautifully rewarded.
Publisher: Timber Press
ISBN: 1604699620
Category : Gardening
Languages : en
Pages : 261
Book Description
“Fearless Gardening encourages you—exhorts you—to boldly go forth and claim your garden as a space of joy and creativity.” —Jennifer Jewell, creator and host of public radio’s Cultivating Place Embrace your inner rebel and create the garden you want—even if it breaks the rules. Loree Bohl, the voice behind the popular blog The Danger Garden, shows how it’s done in Fearless Gardening, with zone-busting ideas and success stories. Bohl’s own gorgeous home garden inspires, with agaves that shrug off ice storms, palms that thrive in the rain, and planting risks that are beautifully rewarded.
Who Do You Want Your Customers to Become?
Author: Michael Schrage
Publisher: Harvard Business Press
ISBN: 1422187853
Category : Business & Economics
Languages : en
Pages : 102
Book Description
Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough—serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers. Schrage’s primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won’t get you there. Only by designing new customers—thinking of their future state, being the conduit to their evolution—will you transform your business. Schrage explains how the above question (what he calls “The Ask”) will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business’s future. The Single is organized around six key insights and includes practical exercises to help you apply the question to your current situation. Schrage also includes examples from well-known companies—Google, Facebook, Disney, Starbucks, Apple, IKEA, Dyson, Ryanair, and others—to illustrate just what is possible when you apply “The Ask.” Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from ‘innovation myopia’—and turn your innovation efforts on their head. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.
Publisher: Harvard Business Press
ISBN: 1422187853
Category : Business & Economics
Languages : en
Pages : 102
Book Description
Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough—serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers. Schrage’s primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won’t get you there. Only by designing new customers—thinking of their future state, being the conduit to their evolution—will you transform your business. Schrage explains how the above question (what he calls “The Ask”) will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business’s future. The Single is organized around six key insights and includes practical exercises to help you apply the question to your current situation. Schrage also includes examples from well-known companies—Google, Facebook, Disney, Starbucks, Apple, IKEA, Dyson, Ryanair, and others—to illustrate just what is possible when you apply “The Ask.” Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from ‘innovation myopia’—and turn your innovation efforts on their head. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.
Shingwauk's Vision
Author: James Rodger Miller
Publisher: University of Toronto Press
ISBN: 9780802078582
Category : Social Science
Languages : en
Pages : 602
Book Description
This book is an absolute first in its comprehensive treatment of this subject. J.R. Miller has written a new chapter in the history of relations between indigenous and immigrant peoples in Canada.
Publisher: University of Toronto Press
ISBN: 9780802078582
Category : Social Science
Languages : en
Pages : 602
Book Description
This book is an absolute first in its comprehensive treatment of this subject. J.R. Miller has written a new chapter in the history of relations between indigenous and immigrant peoples in Canada.