Fashion Marketing & Merchandising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Fashion Marketing & Merchandising PDF full book. Access full book title Fashion Marketing & Merchandising by Mary G. Wolfe. Download full books in PDF and EPUB format.
Author: Mary G. Wolfe
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781635631494
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Author: Mary G. Wolfe
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781635631494
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Author: James Clark
Publisher: Bloomsbury Publishing
ISBN: 1350304891
Category : Business & Economics
Languages : en
Pages : 328
Get Book Here
Book Description
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
Author: Gaynor Lea-Greenwood
Publisher: John Wiley & Sons
ISBN: 1405150602
Category : Design
Languages : en
Pages : 231
Get Book Here
Book Description
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Author: Rosy Boardman
Publisher: Routledge
ISBN: 0429868987
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Author: Marian H. Jernigan
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 618
Get Book Here
Book Description
Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
Author: Mary D. Troxell
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 554
Get Book Here
Book Description
Author: PATRICIA MINK. RATH
Publisher: Bloomsbury Publishing USA
ISBN: 150138225X
Category :
Languages : en
Pages : 321
Get Book Here
Book Description
Author: Mary Gorgen Wolfe
Publisher: Goodheart-Wilcox Publisher
ISBN:
Category : Business & Economics
Languages : en
Pages : 618
Get Book Here
Book Description
The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students. -- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues. -- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. -- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion. -- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.
Author: Virginia Grose
Publisher: A&C Black
ISBN: 2940411344
Category : Business & Economics
Languages : en
Pages : 186
Get Book Here
Book Description
Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author: Caroline Le Bon
Publisher: Business Expert Press
ISBN: 160649905X
Category : Business & Economics
Languages : en
Pages : 136
Get Book Here
Book Description
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
