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Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly
Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291
Get Book Here
Book Description
“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly
Author: Eugene Albert Nida
Publisher: John Benjamins Publishing
ISBN: 9789027226013
Category : Language Arts & Disciplines
Languages : en
Pages : 172
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Book Description
A discussion of the problems encountered translating the Bible into many different languages.
Author: Robert E. Zinser
Publisher: Robert Zinser
ISBN: 9781410768452
Category : Religion
Languages : en
Pages : 656
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Book Description
I loved her inasmuch as day one and when day two came I married her, on day three she made me a gallant father to three beautiful kids. On day four we sat on our porch and watch our grand children play hide and seek. When day fi ve arrived she planted a kiss on my lips before she fl oated up the sky. On day fi ve and a quarter my heart could no longer exist a second without saliva from a soul mate, when day fi ve and a half and seven seconds came, I accepted her hands for a prom dance in heaven.. Now every morning we lay under our fi rst date bridge with anticipation we watch legend sun rise with a kiss.
Author: Cora Reed
Publisher: Hummingbird Press LLC
ISBN:
Category : Fiction
Languages : en
Pages : 247
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Book Description
Alek Novak didn't expect to find his personal chef even more intoxicating than her food. Nora is entirely wrong for him, but he can’t seem to keep his distance. A funny, opposites-attract romance. She’s a chef who doesn’t cook... All the trouble started when Nora agreed to anonymously cater a fundraiser. She gave up cooking when her husband died and she had to sell their restaurant to pay the medical bills and return to Magnolia Valley. But when her friend asked her for a favor, she reluctantly agreed on the condition she remained anonymous. And that evening changes everything. It makes her want to start a restaurant again, unfortunately she doesn’t have the money. So, when the wealthy businessman Alek Novak offers to pay her lavishly to be his private chef for a few months, it seems like a dream come true. He’s a billionaire businessman used to getting what he wants... Alek Novak is determined to hire the chef who catered the fundraiser—even if she doesn’t want to be found. He might be temporarily banished from society while a scandal dies down, but he does not intend to deny himself good food. What he isn’t expecting is to find his chef even more intoxicating than her food. Nora is entirely wrong for him, but he can’t seem to keep his distance. Soon she’s threatening his iron-clad control and he makes her an indecent offer that she can’t turn down—have a no strings attached fling before he goes back to Boston. But their passion is beyond anything they've known and awakens their long-neglected hearts. But when all of the troubles Alek left Boston to escape arrive in Montana, it threatens to destroy their growing love… Will these opposites be able to defy all odds and find true love? This is the third book in the MAGNOLIA VALLEY series. It can be read as a standalone or as part of a larger story line. · Dreaming of You (Josie & Calvin) · Destined for You (Ethan & Astrid) · Fascinated by You (Nora & Alek) · He was Playing for Keeps (Caine & Quinn) · Catching Her Wild Heart (Wyatt & Penny)
Author: Tim Kurkjian
Publisher: St. Martin's Press
ISBN: 1466890274
Category : Sports & Recreation
Languages : en
Pages : 253
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Book Description
Hilarious and insightful tales from the world of professional baseball by ESPN baseball analyst Tim Kurkjian The New York Times Bestseller! In the aftermath of the Steroid Era that stained the game of baseball, at a time when so many players are so rich and therefore have a sense of entitlement that they haven't earned, ESPN baseball commentator Tim Kurkjian shows readers how to love the game more than ever, with incredible insight and stories that are hilarious, heartbreaking, and revealing. From what Pete Rose was doing in the batting cage a few minutes after getting out of prison, to why everyone strikes out these days and why no one seems to care, I'm Fascinated By Sacrifice Flies will surprise even longtime baseball fans. Tim explains the fear factor in the game, and what it feels like to get hit by a pitch; Adam LaRoche wanted to throw up in the batter's box. He examines the game's superstitions: Eliot Johnson's choice of bubble gum, a poker chip in Sean Burnett's back pocket. He unearths the unwritten rules of the game, takes readers inside ESPN, and reveals how Tony Gwynn made baseball so much more fun to watch. And, of course, Tim will explain to readers why he is fascinated by sacrifice flies.
Author: Tim Kurkjian
Publisher: Macmillan
ISBN: 1250077931
Category : Sports & Recreation
Languages : en
Pages : 253
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Book Description
The New York Times Bestseller! In the aftermath of the Steroid Era that stained the game of baseball, at a time when so many players are so rich and therefore have a sense of entitlement that they haven't earned, ESPN baseball commentator Tim Kurkjian shows readers how to love the game more than ever, with incredible insight and stories that are hilarious, heartbreaking, and revealing. From what Pete Rose was doing in the batting cage a few minutes after getting out of prison, to why everyone strikes out these days and why no one seems to care, I'm Fascinated By Sacrifice Flies will surprise even longtime baseball fans. Tim explains the fear factor in the game, and what it feels like to get hit by a pitch; Adam LaRoche wanted to throw up in the batter's box. He examines the game's superstitions: Eliot Johnson's choice of bubble gum, a poker chip in Sean Burnett's back pocket. He unearths the unwritten rules of the game, takes readers inside ESPN, and reveals how Tony Gwynn made baseball so much more fun to watch. And, of course, Tim will explain to readers why he is fascinated by sacrifice flies.
Author: Pat O'Reilly
Publisher:
ISBN: 9780956054494
Category :
Languages : en
Pages : 448
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Book Description
Author: Sally Hogshead
Publisher: HarperCollins
ISBN: 0062405934
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment by learning how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Author: Namwali Serpell
Publisher: Undelivered Lectures
ISBN: 9781945492433
Category : Literary Collections
Languages : en
Pages : 140
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Book Description
Speculative essays that probe the mythology of the face by the author of The Old Drift
Author: Susan Johnson
Publisher: Kensington Books
ISBN: 9781575666068
Category : Fiction
Languages : en
Pages : 386
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Book Description
Works by four popular authors are featured in "Fascinated", a follow-up to "Captivated", an anthology of erotic romance. Presenting stories of sexual love and desire and deep emotional attachment are Bertrice Small, Susan Johnson, Thea Devine, and Robin Schone.
