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Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly
Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291
Get Book Here
Book Description
“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly
Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0062230700
Category : Self-Help
Languages : en
Pages : 414
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Book Description
This “lively” New York Times–bestselling book “is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market” (Publishers Weekly). You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience. This book includes a private code to unlock one free Fascination Advantage® Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including Your top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest value To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most./
Author: Sally Hogshead
Publisher: HarperCollins
ISBN: 0062405934
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment by learning how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Author: Andy Propst
Publisher: Applause Books
ISBN: 9781480355903
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
YOU FASCINATE ME SO!THE LIFE AND TIMES OF CY COLEMAN
Author: Jan M. Broekman
Publisher: Springer
ISBN: 3319695207
Category : Law
Languages : en
Pages : 78
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Book Description
This engaging book examines the origins and first effects of the concept ‘legal semiotics’, focusing on the inventor of the term, Roberta Kevelson (1931-1998). It highlights the importance of her ideas and works which have contributed to legal theory, legal interpretation and philosophy of language. Kevelson’s work is particularly relevant today, in our world of global electronic communication networks which rely so much on language, signs, signals and shortcuts. Kevelson could not have foreseen the 21st century, yet the story of her work and influence deserves more attention as it is key to our understanding of modern legal discourse and why law fascinates and is accepted in modern society. The authors draw on Kevelson’s hitherto unknown Office Papers and Notes, and a biographical examination points to key influences in her work such as the early feminist movements of the US East Coast, the philosophy of Charles Sanders Peirce and the semiotics of Thomas Sebeok. This forms the basis for a more encompassing research of Kevelson’s position, work and philosophical background, which the authors call for. A quick and enlightening read, this book interests a wide range of readers with an interest in legal history and the fields which Kevelson both drew on and influenced, including lawyers, students and scholars.
Author: Will Harvey
Publisher:
ISBN: 9780450014000
Category : Sex customs
Languages : en
Pages : 174
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Book Description
Author: James S. Griffith
Publisher: University of Arizona Press
ISBN: 0816514070
Category : Social Science
Languages : en
Pages : 242
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Book Description
The region once known as Pimer’a AltaÑnow southern Arizona and northern SonoraÑhas for more than three centuries been a melting pot for the beliefs of native Tohono O'odham and immigrant Yaquis and those of colonizing Spaniards and Mexicans. One need look no further than the roadside crosses along desert highways or the diversity of local celebrations to sense the richness of this cultural commingling. Folklorist Jim Griffith has lived in the Pimer’a Alta for more than thirty years, visiting its holy places and attending its fiestas, and has uncovered a background of belief, tradition, and history lying beneath the surface of these cultural expressions. In Beliefs and Holy Places, he reveals some of the supernaturally sanctioned relationships that tie people to places within that region, describing the cultural and religious meanings of locations and showing how bonds between people and places have in turn created relationships between places, a spiritual geography undetectable on physical maps. Throughout the book, Griffith shows how culture moves from legend to art to belief to practice, all the while serving as a dynamic link between past and future. Now as the desert gives way to newcomers, Griffith's book offers visitors and residents alike a rare opportunity to share in these rich traditions.
Author: Pierpaolo Antonello
Publisher: MSU Press
ISBN: 1628951737
Category : Literary Criticism
Languages : en
Pages : 299
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Book Description
Fifty years after its publication in English, René Girard’s Deceit, Desire, and the Novel (1965) has never ceased to fascinate, challenge, inspire, and sometimes irritate, literary scholars. It has become one of the great classics of literary criticism, and the notion of triangular desire is now part of the theoretical parlance among critics and students. It also represents the genetic starting point for what has become one of the most encompassing, challenging, and far-reaching theories conceived in the humanities in the last century: mimetic theory. This book provides a forum for new generations of scholars and critics to reassess, challenge, and expand the theoretical and hermeneutical reach of key issues brought forward by Girard’s book, including literary knowledge, realism and representation, imitation and the anxiety of influence, metaphysical desire, deviated transcendence, literature and religious experience, individualism and modernity, and death and resurrection. It also provides a more extensive and detailed historical understanding of the representation of desire, imitation, and rivalry within European and world literature, from Dante to Proust and from Dickens to Jonathan Littell.
Author: Jennifer Clements
Publisher: Canongate Books
ISBN: 1847674534
Category : Fiction
Languages : en
Pages : 241
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Book Description
Abandoned by her mother as a baby, Emily now lives with her father in Mexico City. She works in the local Catholic orphanage. Life is simple. But when an enigmatic cousin, Santi, appears on the doorstep he brings family secrets, and soon Emily finds desire and temptation have overturned her straightforward life forever.
Author: Michel Callon
Publisher: Princeton University Press
ISBN: 1942130589
Category : Social Science
Languages : en
Pages : 270
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Book Description
Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of how everyday market activity gets produced. If you’re convinced you know what a market is, think again. In his long-awaited study, French sociologist and engineer Michel Callon takes us to the heart of markets, to the unsung processes that allow innovations to become robust products and services. Markets in the Making begins with the observation that stable commercial transactions are more enigmatic, more elusive, and more involved than previously described by economic theory. Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of market activity that emphasizes what people designing products or launching startups soon discover—the inherent difficulties of connecting individuals to things. Callon’s model is founded upon the notion of “singularization,” the premise that goods and services must adapt and be adapted to the local milieu of every individual whose life they enter. Person by person, thing by thing, Callon demonstrates that for ordinary economic transactions to emerge en masse, singular connections must be made. Pushing us to see markets as more than abstract interfaces where pools of anonymous buyers and sellers meet, Callon draws our attention to the exhaustively creative practices that market professionals continuously devise to entangle people and things. Markets in the Making exemplifies how prototypes, fragile curiosities that have only just been imagined, are gradually honed into predictable objects and practices. Once these are active enough to create a desired effect, yet passive enough to be transferred from one place to another without disruption, they will have successfully achieved the status of “goods” or “services.” The output of this more ample process of innovation, as redefined by Callon, is what we recognize as “the market”—commercial activity, at scale. The capstone of an influential research career at the forefront of science and technology studies, Markets in the Making coherently integrates the empirical perspective of product engineering with the values of the social sciences. After masterfully redescribing how markets are made, Callon culminates with a strong empirical argument for why markets can and should be harnessed to enact social change. His is a theory of markets that serves social critique.
