Family Rituals as Applied to Consumer Behavior in Contemporary Society PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Family Rituals as Applied to Consumer Behavior in Contemporary Society PDF full book. Access full book title Family Rituals as Applied to Consumer Behavior in Contemporary Society by Kathleen M. Frazer. Download full books in PDF and EPUB format.
Author: Kathleen M. Frazer
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 152
Get Book Here
Book Description
Author: Kathleen M. Frazer
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 152
Get Book Here
Book Description
Author: Cele C. Otnes
Publisher: Psychology Press
ISBN: 1135635617
Category : Business & Economics
Languages : en
Pages : 384
Get Book Here
Book Description
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
Author: Cele C. Otnes
Publisher: Taylor & Francis
ISBN: 1135635625
Category : Business & Economics
Languages : en
Pages : 359
Get Book Here
Book Description
This work offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures.
Author: Mike Molesworth
Publisher: Routledge
ISBN: 1136292837
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.
Author: John F. Sherry
Publisher: Routledge
ISBN: 1135971331
Category : Business & Economics
Languages : en
Pages : 419
Get Book Here
Book Description
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory." In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.
Author: Melinda Papp
Publisher: Springer
ISBN: 1137565381
Category : Social Science
Languages : en
Pages : 271
Get Book Here
Book Description
This book presents a case study of shichigosan, an extremely popular childhood family ritual in contemporary Japan. It is an interesting example of a custom with very ancient roots (going back to the tenth century), that has undergone several transformations during the course of its history, adapting to changing socio-economic and cultural circumstances. Within the study, the ritual unfolds as a shared platform where basic social values, views on children and family life, and individual perceptions emerge, are expressed and moulded at the same time. This book offers a multidisciplinary approach to the study of a ritual practice in the intensely urbanized context of present-day Japan.
Author: James H. S. Bossard
Publisher: University of Pennsylvania Press
ISBN: 151281461X
Category : Social Science
Languages : en
Pages : 240
Get Book Here
Book Description
This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.
Author: Grant David McCracken
Publisher: Indiana University Press
ISBN: 9780253206282
Category : Business & Economics
Languages : en
Pages : 196
Get Book Here
Book Description
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
Author: Gianpiero Vincenzo
Publisher: Cambridge Scholars Publishing
ISBN: 1527514889
Category : Business & Economics
Languages : en
Pages : 205
Get Book Here
Book Description
Consumerism has established itself as a dominant lifestyle, but the reasons behind this are often unclear. This study revisits a large amount of diverse research, and argues that consumerism is a powerful ritual “machine” that can make up for the modern lack of values with new symbols and rituals. Consumerism made its claim between the end of the 19th and the beginning of the 20th century, when the traditional symbolic world had ended and a new one had not yet emerged. Slowly but progressively, consumerism begun to develop new symbolic forms and new social rituals, becoming the basis for new mimetic behaviours. As nationalism has progressively declined, consumerism has permeated the entire social fabric. Supermarkets and shopping malls must be interpreted in the light of their ritual significance, as temples and holy cities of a new symbolic order. In the consumeristic era, many people are led to think and imagine in consumer terms, to identify themselves through consumption rituals. The impact of consumerism on culture, from literature to art, should not be underestimated. Many artists have tried to develop their aesthetics by triggering a dialectical, or openly critical, confrontation with consumerism. This book also takes into account the development of violence and the effects of consumerism on childhood and new generations. The book contains a preface by the German anthropologist Christoph Wulf, and the images illustrating the text are by Belgian artist Michel Couturier.
Author: Stephen Brown
Publisher: SAGE
ISBN: 1473988047
Category : Business & Economics
Languages : en
Pages : 350
Get Book Here
Book Description
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
