False Advertising and the Lanham Act PDF Download
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Author: Thomas M. Williams
Publisher: OUP USA
ISBN: 9780199772582
Category : Law
Languages : en
Pages : 0
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Book Description
In False Advertising and the Lanham Act: Litigating Section 43(a)(1)(B), Thomas Williams addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act. The book covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language.
Author: Thomas M. Williams
Publisher: OUP USA
ISBN: 9780199772582
Category : Law
Languages : en
Pages : 0
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Book Description
In False Advertising and the Lanham Act: Litigating Section 43(a)(1)(B), Thomas Williams addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act. The book covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language.
Author: Jeffrey S. Edelstein
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
Author: George Eric Rosden
Publisher:
ISBN:
Category : Advertising laws
Languages : en
Pages :
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Book Description
Author: Shari Seidman Diamond
Publisher: American Bar Association
ISBN: 9781614384748
Category : Deceptive advertising
Languages : en
Pages : 0
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Book Description
Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Author: George J. Alexander
Publisher:
ISBN:
Category : Advertising laws
Languages : en
Pages : 315
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Book Description
Author: David H. Bernstein
Publisher: Law Journal Seminars Press
ISBN: 9781588521729
Category : Law
Languages : en
Pages :
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Book Description
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Author: Jef Richards
Publisher: Routledge
ISBN: 1135437017
Category : Social Science
Languages : en
Pages : 246
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Book Description
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: Jef Richards
Publisher: Routledge
ISBN: 1135436940
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
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Book Description
Author: Texas
Publisher:
ISBN:
Category : Commercial law
Languages : en
Pages : 0
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Book Description
