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Author: Apelles Poh
Publisher:
ISBN: 9789810770747
Category : Financial planners
Languages : en
Pages : 308
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Book Description
Author: Apelles Poh
Publisher:
ISBN: 9789810770747
Category : Financial planners
Languages : en
Pages : 308
Get Book Here
Book Description
Author: Anthony Hill
Publisher: Independently Published
ISBN: 9781091732858
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Facts Tell Stories Sell Storytelling is a powerful way to connect with your customers emotionally to sell your products and services. Stories help people to make changes in their lives. People don't usually remember facts but they usually remember a story, especially one that they can identify with. Facts Tell Stories Sell Journal will help you to: - Recall experiences Edit your stories Store your collection of marketing stories in one place Test and record what stories are most effective Need to increase sales in your business? Purchase your copy today!
Author: Bill Goss
Publisher:
ISBN: 9781912713912
Category :
Languages : en
Pages : 74
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Book Description
HOW DO YOU GROW YOUR BUSINESS? Whatever business you're in and whatever its size, how do you take what you do to an altogether higher level? How do you grow your business quickly, easily and with far less work than you may imagine, so that your business works more effectively for you? How do you make it more profitable? How do you make it less demanding on your time and energy? How do you build for a far better future? I'm Bill Goss and I am here to answer all of those questions. While I'm not a magician and I can't give you a magic pill that guarantees untold riches overnight, I can teach you how to do all of those things outlined above. I can help you grow your business fast, effectively, and with far less pain than you might imagine. Over the last decade, I've worked with hundreds of businesses to help them do just that. In that time I've helped them generate more than £30 million as they've grown. Now, it's your turn. The book you hold in your hands contains all the insight you'll need to significantly grow your business simply by doing what you do best. If you put into practice even half of the things you read here, you'll be head and shoulders above your competitors. Put into practice everything you read in this book and you'll be well on your way to the kind of business and life most people only ever dream of. So enough talking. Turn back to the front, sit yourself down, and start at the beginning. You are about to learn lessons that will elevate your business and change your life.
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Mike Schultz
Publisher: John Wiley & Sons
ISBN: 1118875060
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Author: Apelles Poh
Publisher: Apelles Poh
ISBN: 9789810595753
Category : Self-Help
Languages : en
Pages : 214
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Book Description
Have you ever wished that life could be less complicated and more fulfilling in today's ever-shifting terrain of modern living? In Live Well, Love Much, Laugh Often, author Apelles Poh Presents an inspirational, holistic approach to enlighten, empower and enrich those who wish to find greater fulfillment and a better balance in their personal life, relationships and work. With penetrating insights, both personal and culled from great minds past and present, Apelles flavours the book with engaging anecdotes to put forth an appealing and timely message that is badly needed in an increasingly hectic and chaotic world. Divided into four parts and twenty-seven thought-provoking chapters, Live Well, Love Much, Laugh Often is a fount of wisdom and practical advice that is both entertaining and easy to grasp. Peppered with illuminating quips, quotes, short stories, and a dash of humour, the book is also a good resource for leaders, educators, managers, presenters and anyone who wants to become a better communicator.
Author: Josh Weltman
Publisher: Workman Publishing
ISBN: 076118175X
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Sankalp Kohli
Publisher:
ISBN: 9788180320811
Category : Self-Help
Languages : en
Pages : 66
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Book Description
Captivating tête-à-têtes... conclusive sales pitch... impressive business plans... successful job interviews... exciting presentations... they all involve people. Your triumph or failure, here, is a function of how deep your impact was. For a storyteller, creating an impact can be as easy as striking a conservation, but for those unaware of this prowess it can be as difficult as putting a man on moon. People around the world have been increasingly using stories to mesmerize and influence their audiences. Storytelling is not a science, it's an art. Only and only practice can help you master it. 'What's Your Story' delves into the world of stories and offers key mantras of storytelling to the readers. A must read for budding managers, entrepreneurs, engineers, leaders, authors and CEOs. 'Next time you want to create an impact? Go ahead, tell a story.' ABOUT THE AUTHOR: Born and brought up in Kanpur, Sankalp is a MBA Graduate from NMIMS, Mumbai. An entrepreneurial soul with an imprint of a perfectionist, he is a workaholic who believes in turning every single moment of life into something more constructive and fruitful. He is a person who holds his parents above all, especially his mother. All his dreams and aspirations are driven by one belief--that of making his parents proud. His earlier works with the pen, in the form of 'Because...Every Raindrop is a HOPE' and 'When I Found You, I Found Myself' has resonated loudly with his readers. With his third book, 'Hackster' he has ventured into a new genre where his contemporary and provocative self, comes alive in a sci-fi thriller. On a professional front, Sankalp is a Self-Driven Management professional and a storyteller with over four years of managerial experience and around 4 GB of stories from the corporate world. His success in the corporate world is a direct function of his storytelling skills. When out of office, he is mostly chasing his dream of creating an impact in the world. He has a strong belief that, writing and storytelling, if understood properly, can act as a very powerful tool for budding engineers, managers and entrepreneurs of India. An Ex-speaker at IIMs and IITs, he has conducted various highly interactive events and seminars on 'How to Lead with a Story' and 'The Art of Storytelling' in colleges across India. He is currently working on a venture which aims at making use of stories in teaching. Armed with the thought of bringing about a change in the education industry of India, he continues his uphill journey with profound faith.
Author: Bryan Eisenberg
Publisher: HarperCollins Leadership
ISBN: 1418525596
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling
