Factors of influence on consumers' buying decision on a new vehicle

Factors of influence on consumers' buying decision on a new vehicle PDF Author: Shalien N. Maduro
Publisher:
ISBN:
Category : Curaçao
Languages : nl
Pages :

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Factors of influence on consumers' buying decision on a new vehicle

Factors of influence on consumers' buying decision on a new vehicle PDF Author: Shalien N. Maduro
Publisher:
ISBN:
Category : Curaçao
Languages : nl
Pages :

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Book Description


Factors of Influence on Consumers' Buying Decision on a New Vehicle

Factors of Influence on Consumers' Buying Decision on a New Vehicle PDF Author: Shaliën N. Maduro
Publisher:
ISBN:
Category : Curaçao
Languages : en
Pages : 122

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Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE

Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE PDF Author: Joyal Philip
Publisher: GRIN Verlag
ISBN: 3346362612
Category : Business & Economics
Languages : en
Pages : 64

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Book Description
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.

Advances in Consumer Research

Advances in Consumer Research PDF Author: Elizabeth C. Hirschman
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Decision Drivers An in-depth study of factors influencing premium car buyers

Decision Drivers An in-depth study of factors influencing premium car buyers PDF Author: Dr. Babar Zamaan Mohammed
Publisher: Book Rivers
ISBN: 9390548780
Category : Sports & Recreation
Languages : en
Pages :

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Book Description
Is it the appearance? The brand name? Performance? Or is it something much deeper? In this book, Dr. Babar Zamaan identifies the factors that influence prospective premium car buyers. A must read for marketing students,and professionals in the automobile industry.

Decision Making in Online Car Sales: The Influence of Internal and External Factors on the Decision Making Process for Online New Car Purchases

Decision Making in Online Car Sales: The Influence of Internal and External Factors on the Decision Making Process for Online New Car Purchases PDF Author: Balazs Rudolf
Publisher:
ISBN:
Category :
Languages : en
Pages : 64

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Book Description
Online-Neuwagenhändler stellen einen der am schnellsten wachsenden Vertriebszweige im Automobilhandel dar. Während sie sich bereits in vielen europäischen Ländern erfolgreich etablieren konnten, steckt der Markt in Österreich noch in den Kinderschuhen. Diese Arbeit beinhaltet eine orientierende Untersuchung zum Thema Konsumentenverhalten und Entscheidungsfindung. Als Ausgangspunkt werden die gängigen Theorien und Modelle zum Entscheidungsfindungsprozess beschrieben. Des Weiteren werden aktuelle Studien mit dem Hintergrund des Online-Handels analysiert. Auf Basis dieser Sekundärforschung wird eine empirische Untersuchung über den Entscheidungsfindungsprozess beim Online-Neuwagenkauf durchgeführt. Die Studie konzentriert sich dabei auf die internen und externen Faktoren, welche die Entscheidungsfindung des Konsumenten beeinflussen. *****Online dealers for new cars are one of the fastest growing distribution channels within the car industry. While they are already very successful in several European countries they could not establish themselves in Austria yet. This exploratory study deals with consumer behavior and analyzes the decision making process for the online purchase of new cars. The literature review deals with common theories and models about consumer decision making. Furthermore current studies about the decision making process in online environments are reviewed. Based on this secondary research an empirical study about the decision making process for online new car purchases is conducted. Thereby the paper focuses on the internal and external factors that influence the consumers decision making.

Cost, Effectiveness, and Deployment of Fuel Economy Technologies for Light-Duty Vehicles

Cost, Effectiveness, and Deployment of Fuel Economy Technologies for Light-Duty Vehicles PDF Author: National Research Council
Publisher: National Academies Press
ISBN: 0309373913
Category : Science
Languages : en
Pages : 812

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Book Description
The light-duty vehicle fleet is expected to undergo substantial technological changes over the next several decades. New powertrain designs, alternative fuels, advanced materials and significant changes to the vehicle body are being driven by increasingly stringent fuel economy and greenhouse gas emission standards. By the end of the next decade, cars and light-duty trucks will be more fuel efficient, weigh less, emit less air pollutants, have more safety features, and will be more expensive to purchase relative to current vehicles. Though the gasoline-powered spark ignition engine will continue to be the dominant powertrain configuration even through 2030, such vehicles will be equipped with advanced technologies, materials, electronics and controls, and aerodynamics. And by 2030, the deployment of alternative methods to propel and fuel vehicles and alternative modes of transportation, including autonomous vehicles, will be well underway. What are these new technologies - how will they work, and will some technologies be more effective than others? Written to inform The United States Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and Environmental Protection Agency (EPA) Corporate Average Fuel Economy (CAFE) and greenhouse gas (GHG) emission standards, this new report from the National Research Council is a technical evaluation of costs, benefits, and implementation issues of fuel reduction technologies for next-generation light-duty vehicles. Cost, Effectiveness, and Deployment of Fuel Economy Technologies for Light-Duty Vehicles estimates the cost, potential efficiency improvements, and barriers to commercial deployment of technologies that might be employed from 2020 to 2030. This report describes these promising technologies and makes recommendations for their inclusion on the list of technologies applicable for the 2017-2025 CAFE standards.

Brand Attachment

Brand Attachment PDF Author: C. Whan Park
Publisher: Now Publishers Inc
ISBN: 1601981007
Category : Business & Economics
Languages : en
Pages : 50

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Book Description
The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.

Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action PDF Author: Henry Assael
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 824

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Book Description
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Male Car Owners’ Perception and Buying Behaviour

Male Car Owners’ Perception and Buying Behaviour PDF Author: Dr. G. Yoganandan
Publisher: EduPedia Publications Pvt. Ltd
ISBN: 1508792305
Category : Reference
Languages : en
Pages : 87

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Book Description
About the book Indian passenger car industry is considered as the mother industry for many other industries. Industries like rubber, pain, glass, electrical and electronics industries get lot of demand from the passenger car industry and thereby they prosper or suffer along with car industry. The growth of Indian car industry can be associated with the fact that the India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several multinational automobile giants like BMW, Mercedes Benz, Hyundai, Nissan, Toyota, Volkswagen and Maruti Suzuki. Also, it should be noted that the new generation of employees who constituted the major chunk of the Indian middleclass exhibited more sending orientation rather than saving orientation. The car was once considered as a luxury item but slowly people started treating it as a facility. The Indian car buyers are price conscious and also expect less maintenance expense and low running cost. Therefore, the people, always has to think whether to go for petrol or diesel car since, the petrol car is cheaper in terms of initial purchase price and low maintenance cost but on the other hand, a diesel car is cheaper in terms of higher mileage and also cheaper fuel price (until now). The book focuses on the study that aimed at finding out the change in buying behavior of customers towards purchase of cars and their perception towards petrol and diesel cars. This book would be handy to researchers, undergraduate and postgraduate students belonging to management studies, commerce, economics and, sociology disciplines to understand the buying behavior through a real world case study.