Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Author: Lim Dennis
Publisher:
ISBN:
Category :
Languages : en
Pages : 15

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Online shopping in Indonesia is mostly done through e-marketplaces, and reviews and ratings on e-marketplaces are known to affect Gen Y consumer purchasing behavior. This study attempts to examine the factors influencing the purchase intentions of Gen Y users on Tokopedia with 4 variables: reviews, ratings, information quality, and media richness. A descriptive analysis and regression analysis were used to test the relationship of these variables with purchase intentions. This study found that satisfaction and perceived value are key factors affecting purchase intentions, while the other variables act as precursors. These study results can provide a useful reference for sellers and marketers targeting Gen Y consumers.

Author: NITIN SABLOAK (TP051885)
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 96

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This paper examined some of the key antecedents that drive purchase intention of online luxury fashion goods in Jakarta. E-commerce in Indonesia is currently growing twice as fast as fragmented trade, forcing many of Indonesian company to turn to the e-commerce model. However, past literature on online purchase intention is mostly focused on answering factors relating to online shopping in general, not to specific kind of luxury product. And with the luxury goods sales in Indonesia have move significant with the growth by 84 percent and become Asia's most massive online luxury goods sales growth (Rahmiasri, 2016) there is a shortage of research on the purchase intention of online luxury fashion goods. The present study attempts to fill the research gap by focusing on factors that influence consumers online purchase behavior for luxury fashion goods in Jakarta, Indonesia. In addition to investigate whether there is a significant difference between generation x and generation y consumers' intention to purchase for online luxury fashion goods in Jakarta, Indonesia. This was quantitative research and using a survey method; data was collected from 216 online consumers in Jakarta, Indonesia. SPSS was used to analyze the data and justify the relationship between independent variables and dependent variable. The findings revealed that brand consciousness and ease of use have a significant impact on online purchase intention of luxury fashion goods. However, no significant relationship exists between website quality and purchase intention of online luxury fashion goods. Besides, there is no significant difference between Generation X and Generation Y consumers' intention to purchase for online luxury fashion goods. The findings supported the results from some earlier studies and brought out several new ideas such as the importance of factors which results in consumers purchase intention. The findings provide theoretical and practical implications for marketers and policy makers, to recognize the importance of knowing customer online purchase intention particularly for online luxury fashion goods. Results of this study provides valuable insights for creating effective branding and advertising strategy in e-commerce in order to influence consumer online purchase behavior towards luxury fashion goods to capture the opportunity of the growth in e-commerce.

Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883

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Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Author: Erlyn Tamara
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Due to the advancement of technology, e-commerce has reached a whole new level and has seen consistent growth over the last few years, especially in Indonesia. Thousands of businesses can now reach customers worldwide and boost their sales thanks to cutting-edge software and applications. In the era of technology, consumers have been empowered through improved access to the latest trends, products, and services. Consumer behavior is evolving, and in order to remain relevant and profitable, companies must anticipate and adapt to these rapid changes. People have different tastes, budgets and preferences that make consumer behavior different. It is crucial for marketers to comprehend consumer expectations and the factors that influence online purchasing behavior. This study aims to examine the factors that affect the consumer purchase decision within e-commerce to unravel how certain subjective and objective factors impact the consumer purchase decision, and also examine which type of factor (subjective or objective) has stronger effect on consumers' online purchasing and decision making behavior. Understanding consumer buying behavior and decision-making processes is critical for businesses to effectively target and satisfy their customers, leading to increased success and growth. Companies are able to develop marketing strategies, goods, and services that effectively satisfy the requirements of their target audience if they get insights into the motivations, preferences, and behaviors of their target audience's consumers. A quantitative approach was adopted by means of self-administered questionnaires. 307 consumers were sampled. IBM SPSS Statistics and SPSS Amos were used to analyze and evaluate Cronbach's Alpha, EFA, CFA, regression, SEM, and direct effect. According to the findings, three factors, such as price, quality, and online reviews positively influence purchasing behavior of Indonesian consumers, with quality being the most important factor.

Author: Yu Pan
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 0

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The purpose of this thesis was to determine the factors that influence consumers' online purchase intentions in cosmetic products and provide a useful outcome to the online cosmetics retailers. The thesis assumes three sets of influencing factors based on the literature review. The first set uses to measure the degree of intending use of a website to purchase cosmetics, which includes trust (Mayer et al., 1995), perceived ease of use, and perceived usefulness from the technology acceptance model (Davis, 1989). The second set predicts consumers' purchase intentions, which includes attitude toward the behavior and subjective norms (Fishbein and Ajzen, 1975) and perceived behavioral control (Ajzen, 1991). The third set includes the demographic variables age, gender and country. The data were collected through a questionnaire completed by 177 respondents, the majority of which were graduate students from California State University, Los Angeles. The collected data were analyzed on SPSS software to examine the descriptive statistics, reliability, correlations, and regression analyses. The results showed that there is positive and significant association between perceived ease of use and perceived usefulness when purchasing online cosmetics. Moreover, perceived behavioral control had significant influence on customer purchase intentions. These results may be helpful to the cosmetics online retailers and manufacturers to recognize and better understand the new trends and making better strategies with cosmetics marketing.

Author: Susiana Wijaya
Publisher:
ISBN:
Category :
Languages : en
Pages : 86

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The Indonesian e-commerce market has enjoyed dramatic growth over the past few years. The increasing penetration of smartphones and the internet contributes to market growth and the development of e-commerce in Indonesia. Because of that, the competition for e-commerce in Indonesia is getting tougher. Shopee, one of Indonesia's most prominent players, uses Instagram as part of its marketing strategy. By utilizing the Instagram Shop feature, Shopee tries to increase people's intention to purchase. This study uses the Theory of Planned Behavior (TPB) to analyze the intention for purchasing products at Shopee Indonesia via Instagram. Data was generated by an online survey and using regression to test the hypothesis. The result showed one of the three components of the Theory of Planned Behavior having a different result. The Attitudes and Subjective Norms positively impact purchase intention in online shopping at Shopee Indonesia via Instagram. Furthermore, Perceived Behavior Control was not statistically significant, which can be concluded that it has no positive impact on purchase intention in online shopping at Shopee Indonesia via Instagram.*****The Indonesian e-commerce market has enjoyed dramatic growth over the past few years. The increasing penetration of smartphones and the internet contributes to market growth and the development of e-commerce in Indonesia. Because of that, the competition for e-commerce in Indonesia is getting tougher. Shopee, one of Indonesia's most prominent players, uses Instagram as part of its marketing strategy. By utilizing the Instagram Shop feature, Shopee tries to increase people's intention to purchase. This study uses the Theory of Planned Behavior (TPB) to analyze the intention for purchasing products at Shopee Indonesia via Instagram. Data was generated by an online survey and using regression to test the hypothesis. The result showed one of the three components of the Theory of Planned Behavior having a different result. The A

Author: Lackana Leelayouthayotin
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 690

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While many marketers acknowledge the importance of using the Internet in their marketing mixes, little research has empirically tested the critical factors that influence an individual's decision when buying products or services online. Based on the gaps found in the literature, this study was designed to investigate factors that encourage and discourage purchase intention on consumers when buying health foods online in Thailand. The study also examined the relative importance of such factors. Thus, the research problem investigated in this thesis is: What are the important factors influencing consumer's online purchase intention of health foods in Thailand? The specific objectives of this research were not only to identify and explore the relative importance of factors, but also to develop a model to investigate the factors influencing purchase intention of consumers when buying health foods online in Thailand.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Author: Darren George
Publisher: Duxbury Resource Center
ISBN:
Category : Computers
Languages : en
Pages : 344

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This text is a complete, step-by-step, guide to learning SPSS for the raw beginner. The introductory chapters orient students to the logic and working of SPSS. The remainder of the text is organized by statistical command and can be used in any order.