Factors Influencing Consumers Purchase Intention Towards Online Group Buying Websites PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Factors Influencing Consumers Purchase Intention Towards Online Group Buying Websites PDF full book. Access full book title Factors Influencing Consumers Purchase Intention Towards Online Group Buying Websites by Tracie Sook Harn Chin. Download full books in PDF and EPUB format.
Author: Tracie Sook Harn Chin
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 88
Get Book Here
Book Description
Author: Tracie Sook Harn Chin
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 88
Get Book Here
Book Description
Author: Liew Yean Sien
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Objective - Group-buying is a business model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online Group Buying (OGB) is growing rapidly and it has become popular and successful in many countries. However this area still lacks of research and it is in the early stages of development especially in developing and emerging market. This paper aim to conceptual consumers' purchase intention in online group buying. Methodology/Technique - Through intensive literature review on consumers' purchase intention and online group buying, a set of factors proposed as leading influencers. Findings - Findings of this paper reveal that perceived usefulness, perceived ease of use, price, electronic word of mouth, trust and perceived risk are main determinants of online group buying. Novelty - This paper propose a framework for conceptualising factors that influence consumer's purchase intention in online group buying. Type of Paper: Conceptual.
Author: Sherrie Mae T. Vardeleon
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 142
Get Book Here
Book Description
Online Group-Buying (OGB), an online platform that provides avenue for businesses and buyers to transact through collective buying is one of the latest trends in online marketing offering big discounts for various products and services online. It has attracted the attention of many consumers worldwide, including the Philippines. This study examined the factors influencing consumer response and continuance intention towards OGB. Using Snowball, Convenience and Purposive sampling techniques, 229 urban employees from Metro Manila with experience in online group deals were utilized in this research. Test statistics showed that education and occupation are closely linked to perception of risk in the use of OGB websites. More educated respondents had higher perceived risk in the use of OGB websites than less educated respondents. Likewise, respondents working in Sales and Related occupations; Arts, Design, Entertainment, Sports and Media occupations; and Community and Social Services had higher perception of risk in the use of OGB websites compared to those who worked in Architecture and Engineering; Personal Care and Services; and Office and Administrative Support. Except for the perceived risk in the use of OGB websites, consumer responses towards OGB were significant factors in the intention of the respondents to participate in online group deals. Respondents with favorable perception towards OGB expressed willingness to continue participating in online group deals, and vice versa. Overall, findings revealed that consumer response towards OGB had direct influence on respondents' continuance intention. The more positive the consumer response towards OGB, the higher the likelihood that they will continue to engage in online group deals.
Author: Giovanni Mattia
Publisher: Springer Nature
ISBN: 3030659232
Category : Business & Economics
Languages : en
Pages : 99
Get Book Here
Book Description
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Author: Alane J. Starko
Publisher: Taylor & Francis
ISBN: 0415997062
Category : Education
Languages : en
Pages : 370
Get Book Here
Book Description
The fourth edition of this well-known text continues the mission of its predecessors âe" to help teachers link creativity research and theory to the everyday activities of classroom teaching. Part I (chs 1-5) includes information on models and theories of creativity, characteristics of creative people, and talent development. Part II (chapters 6-10) includes strategies explicitly designed to teach creative thinking, to weave creative thinking into content area instruction, and to organize basic classroom activities (grouping, lesson planning, assessment, motivation and classroom organization) in ways that support studentsâe(tm) creativity. Changes in this Edition: Improved Organization -- This edition has been reorganized from 8 to 10 chapters allowing the presentation of theoretical material in clearer, more manageable chunks. New Material âe" In addition to general updating, there are more examples involving middle and secondary school teaching, more examples linking creativity to technology, new information on the misdiagnosis of creative students as ADHD, and more material on cross-cultural concepts of creativity, collaborative creativity, and linking creativity to state standards. Pedagogy & Design âe" Chapter-opening vignettes, within-chapter reflection questions and activities, sample lesson ideas from real teachers, and end-of-chapter journaling activities help readers adapt content to their own teaching situations. Also, a larger trim makes the layout more open and appealing and a single end-of-book reference section makes referencing easier. Targeted specifically to educators (but useful to others), this book is suitable for any course that deals wholly or partly with creativity in teaching, teaching the gifted and talented, or teaching thinking and problem solving. Such courses are variously found in departments of special education, early childhood education, curriculum and instruction, or educational psychology.
Author: Clare-Marie Karat
Publisher: Springer Science & Business Media
ISBN: 1402021488
Category : Computers
Languages : en
Pages : 351
Get Book Here
Book Description
How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas: -Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.
Author: Francis Fukuyama
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
Get Book Here
Book Description
The bestselling author of The End of History explains the social principles of economic life and tells readers what they need to know to win the coming struggle for global economic dominance.
Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
ISBN: 1785608703
Category : Business & Economics
Languages : en
Pages : 190
Get Book Here
Book Description
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
Get Book Here
Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author: Noah E. Friedkin
Publisher: Cambridge University Press
ISBN: 9781107002463
Category : Social Science
Languages : en
Pages : 390
Get Book Here
Book Description
Social influence network theory presents a mathematical formalization of the social process of attitude changes that unfolds in a social network of interpersonal influences. This book brings the theory to bear on lines of research in the domain of small group dynamics concerned with changes of group members' positions on an issue, including the formation of consensus and of settled disagreement, via endogenous interpersonal influences, in which group members are responding to the displayed positions of the members of the group. Social influence network theory advances a dynamic social cognition mechanism, in which individuals are weighing and combining their own and others' positions on an issue in the revision of their own positions. The influence network construct of the theory is the social structure of the endogenous interpersonal influences that are involved in this mechanism. With this theory, the authors seek to lay the foundation for a better formal integration of classical and current lines of work on small groups in psychological and sociological social psychology.
