Author: LAI KAR YAN.
Publisher:
ISBN:
Category :
Languages : en
Pages : 109

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Book Description

Author: Jayaraman Munusamy
Publisher: LAP Lambert Academic Publishing
ISBN: 9783838397092
Category : Consumer behavior
Languages : en
Pages : 112

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Book Description
Retailers have long realized the power of impulse buying, which had contributed a significant amount of revenue to their coffers. The topic has received substantial attention in the marketing literature, yet little is known about the factors that affected impulse buying among Malaysian especially in the Shopping Malls. This study examined the role of customer service, store environment, sales promotion, store communication and consumer mood in influencing impulse buying. The results of this study showed that customer service, store environment and consumer mood have significant positive relationship with impulse buying among the consumers who shop at the Shopping Malls. While the impact of sales promotion is insignificant and store communication has a negative impact on impulse buying. These findings suggests several important implications to the owners of the local retail outlets at the shopping malls in Klang Valley in Malaysia.

Author: LIEW JUN HAO (TP039117)
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 114

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Author: LIM JIA JAYNE (TP045271)
Publisher:
ISBN:
Category : Consumer behaviour
Languages : en
Pages : 79

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Book Description
The purpose of this paper is to examine the situational factors and internal factors that affect impulsive cosmetics products purchasing behaviour among female consumers in Klang Valley. Through this research, factors influencing impulsive behaviour is analysed like time availability, money availability, visual merchandising and sales promotional activities. By analysing all the data, it is found that all variables are motivating the impulsive purchasing behaviour.

Author: Anastasiia Torokhtii
Publisher:
ISBN:
Category :
Languages : en
Pages : 68

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Book Description
The phenomenon of impulse buying is becoming more and more frequent in the online environment, given that online shopping is becoming more and more popular nowadays. Hence, this thesis aims to answer the question of what factors influence the impulsive buying behavior online within the fashion industry. The purpose of this thesis is to provide a critical review of the literature on the topic of impulsive buying behavior online, focusing in particular on the fashion industry, as well as to present the results of the primary research. In order to answer the main research question, the quantitative research design has been chosen. The online questionnaire was used to obtain primary data on the consumer behavior online in the fashion industry, personality dimensions, and socio-demographic characteristics of respondents. This study identified five factors that can influence impulsive online shopping behavior in the fashion industry. Based on the analysis, only the discount and gender are found to be significant to influence impulsive buying behavior when shopping for fashionable items.*****The phenomenon of impulse buying is becoming more and more frequent in the online environment, given that online shopping is becoming more and more popular nowadays. Hence, this thesis aims to answer the question of what factors influence the impulsive buying behavior online within the fashion industry. The purpose of this thesis is to provide a critical review of the literature on the topic of impulsive buying behavior online, focusing in particular on the fashion industry, as well as to present the results of the primary research. In order to answer the main research question, the quantitative research design has been chosen. The online questionnaire was used to obtain primary data on the consumer behavior online in the fashion industry, personality dimensions, and socio-demographic characteristics of respondents. This study identified five factors that can influence impulsive online

Author: Sigmund Grønmo
Publisher: SAGE Publications Limited
ISBN: 1529618452
Category : Social Science
Languages : en
Pages : 533

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Book Description
Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.

Author: Barbara E. Kahn
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.

Author: Kevin Lane Keller
Publisher:
ISBN:
Category : Brand loyalty
Languages : en
Pages : 31

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Book Description

Author: John Cokley
Publisher: Australian Scholarly Publishing
ISBN: 1925003388
Category : Business & Economics
Languages : en
Pages : 227

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Book Description
This book contains keys to the next generation of journalism and news publishing, with 16 clearly explained practical models for reporters, editors and producers everywhere. John Cokley aims to show how journalists and publishers can please more readers without compromising ethics or quality. It’s for everyone in the media business.

Author: Rinaldo Rinaldi
Publisher: Springer
ISBN: 3319485113
Category : Technology & Engineering
Languages : en
Pages : 300

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Book Description
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2016, the 6th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2016. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.