Factors Affecting Customer Loyalty Towards Yes Company in Malaysia PDF Download
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Author: Alaa S. Jameel
Publisher:
ISBN:
Category :
Languages : en
Pages : 7
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Book Description
Using internet has become an essential part of all customers. Within the recent time, internet services have grown to be wide in the whole world. Despite its attractiveness, customer loyalty towards internet company website has become an issue due to stiff competition among the internet company in Malaysia .As the development and validation of a customer loyalty model in internet company website context in Malaysia had not been addressed by past studies, this study attempts to propose a model based on the theoretical part. With the purpose to investigate factors influencing customer loyalty towards Yes company. A questionnaire survey was conducted with the sample consisting of Yes company internet users in Kuala Lumpur. The factors that influence customer loyalty towards Internet Company in Malaysia have been investigated and tested.
Author: Alaa S. Jameel
Publisher:
ISBN:
Category :
Languages : en
Pages : 7
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Book Description
Using internet has become an essential part of all customers. Within the recent time, internet services have grown to be wide in the whole world. Despite its attractiveness, customer loyalty towards internet company website has become an issue due to stiff competition among the internet company in Malaysia .As the development and validation of a customer loyalty model in internet company website context in Malaysia had not been addressed by past studies, this study attempts to propose a model based on the theoretical part. With the purpose to investigate factors influencing customer loyalty towards Yes company. A questionnaire survey was conducted with the sample consisting of Yes company internet users in Kuala Lumpur. The factors that influence customer loyalty towards Internet Company in Malaysia have been investigated and tested.
Author: Chun Hou Loo
Publisher:
ISBN:
Category :
Languages : en
Pages : 222
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Book Description
Author: Fuad Emaly
Publisher:
ISBN:
Category : Least squares
Languages : en
Pages : 82
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Book Description
Author: Ghaith Abdulraheem Ali Alsheikh
Publisher:
ISBN:
Category :
Languages : en
Pages : 258
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Book Description
The study aims to achieve the objectives listed below; to examine the influence of emotion, brand image, trust, and convenience on customer loyalty; to examine the influence of emotion, brand image, trust, and convenience on customer satisfaction; to examine the relationship between customer satisfaction and customer loyalty; to investigate the mediating effect of customer satisfaction in the relationship between emotion, brand image, trust, convenience and customer loyalty.
Author: Ahmad Bani Ahmad
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This study aims to proffer solutions to customer loyalty challenges at these destinations by proposing and validatingcustomer loyalty model using relationship marketing and social exchange theory. Based on the underpinning theories,this study analyzed the direct and indirect influence of brand image, trust, convenience and emotion on customer loyaltyof five star hotels in Malaysia and Jordan. Further, the mediating effect of customer satisfaction on the relationshipbetween exogenous latent variables and endogenous latent variable was investigated. A total of 384 and 371customersrespectively of three famous hotels under the management of Starwood were sampled using convenience samplingmethod for data analysis from Malaysia and Jordan. SPSS version 21.0 software was used for the analysis. However,the empirical results showed partial mediation effects on the relationship between brand image, trust, convenience,emotion and customer loyalty in respect of Malaysian hotel customers. In Jordan hotels, satisfaction does not mediatethe relationship between trust and customer loyalty but partially mediate between emotion, brand image, convenienceand customer loyalty. In summary, the findings of this study will narrow the perception of the top echelon of these hotelson the actual factors to focus in order to earn loyalty of their valued customers. This study also contributed to frontierof knowledge by integrating the variables of relationship marketing from the perspectives of two developing countries.
Author: Abdus Sattar Abbasi
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Customer loyalty always remains a prime concern for business organization. The purpose of this is to identify key factors which influence customer loyalty around the globe in general and in Pakistan in particular. This study investigates the correlation between these factors and customer loyalty through hypotheses testing. The study was carried out by taking a sample of 150 respondents. Data were collected through questionnaire containing 14 items and analyzed in SPSS. Results of the study indicate a positive relationship among customer satisfaction, customer relationship, image of the product, trustworthiness and customer loyalty. This study concludes that long-term success and sustainable reputation of an organization depends on customer loyalty. The study recommends that the 'customer is always right' is a golden principle to attain customer loyalty.
Author: Irfah Nazuha binti Ayob
Publisher:
ISBN:
Category : Consumers' preferences
Languages : ms
Pages : 130
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Author: ZHANG YOUHUA (TP022597)
Publisher:
ISBN:
Category :
Languages : en
Pages : 91
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Author: Tat Huei Cham
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
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Book Description
The rapid growth of the hotel industry in the first decade of the 21st century forced hotel operators to critically acknowledge the importance of service improvement in order to gain competitive advantage. Therefore, identifying the factors that influence the quality of service for hotels is critical for the success of the hotels. Corporate image and customer loyalty should also be emphasized to ensure the sustainability of the hotels in this competitive industry. Hence, this study is conducted to discover the factors influencing perceived service quality of Malaysian hotels, as well as exploring the relationship between perceived service quality with customer loyalty and corporate image.
Author: MAMADOU LY.
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
