Factors Affecting Chinese Consumers' Purchase Intentions for Luxury Clothing PDF Download
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Author: Lini Zhang
Publisher:
ISBN:
Category :
Languages : en
Pages : 246
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Book Description
The research objective of this dissertation is to systematically and thoroughly explore and examine factors affecting Chinese consumers' purchase intentions for luxury clothing. More specifically, there were two research questions in this study. The first research question explored whether attitude, subjective norms, and perceived behavioral control, components in the Theory of Planned Behavior, have significant influences on Chinese consumers' purchase intentions for luxury clothing and if so, which of the three has the greatest influence. The second research question further examined which of the major factors within the three antecedents has the greatest influence on Chinese consumers' purchase intention for luxury clothing. Based on the previous literature, three general hypotheses and 15 specific hypotheses were developed to examine the relationships between the specific factors within each of the three antecedents and Chinese consumers' purchase intentions for luxury clothing. The hypotheses were tested using survey data collected from 452 Chinese luxury clothing consumers. The findings showed that among the three antecedents, attitude toward luxury purchasing behavior had the greatest impact on Chinese consumers' purchase intentions for luxury clothing, followed by perceived behavioral control. Subjective norms had the least impact on Chinese consumers' purchase intentions for luxury clothing. More specifically, the results showed factors including brand image, product quality, consumers' household income and luxury good knowledge had significant and positive impacts on Chinese consumers' purchase intentions for luxury clothing, while social media and practicality had significant but negative impacts on Chinese consumers' purchase intentions for luxury clothing. The results of this study are valuable both to improve researchers' understanding of luxury consumers and to help luxury brand manufacturers and retailers develop effective marketing strategies in Chinese luxury goods market.
Author: Lini Zhang
Publisher:
ISBN:
Category :
Languages : en
Pages : 246
Get Book Here
Book Description
The research objective of this dissertation is to systematically and thoroughly explore and examine factors affecting Chinese consumers' purchase intentions for luxury clothing. More specifically, there were two research questions in this study. The first research question explored whether attitude, subjective norms, and perceived behavioral control, components in the Theory of Planned Behavior, have significant influences on Chinese consumers' purchase intentions for luxury clothing and if so, which of the three has the greatest influence. The second research question further examined which of the major factors within the three antecedents has the greatest influence on Chinese consumers' purchase intention for luxury clothing. Based on the previous literature, three general hypotheses and 15 specific hypotheses were developed to examine the relationships between the specific factors within each of the three antecedents and Chinese consumers' purchase intentions for luxury clothing. The hypotheses were tested using survey data collected from 452 Chinese luxury clothing consumers. The findings showed that among the three antecedents, attitude toward luxury purchasing behavior had the greatest impact on Chinese consumers' purchase intentions for luxury clothing, followed by perceived behavioral control. Subjective norms had the least impact on Chinese consumers' purchase intentions for luxury clothing. More specifically, the results showed factors including brand image, product quality, consumers' household income and luxury good knowledge had significant and positive impacts on Chinese consumers' purchase intentions for luxury clothing, while social media and practicality had significant but negative impacts on Chinese consumers' purchase intentions for luxury clothing. The results of this study are valuable both to improve researchers' understanding of luxury consumers and to help luxury brand manufacturers and retailers develop effective marketing strategies in Chinese luxury goods market.
Author: Yingjiao Xu
Publisher: Springer
ISBN: 9811084297
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Author: Shoujuan Zhang
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Pierre Xiao Lu
Publisher: Routledge
ISBN: 0429873964
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
Author:
Publisher:
ISBN:
Category : Electronic government information
Languages : en
Pages : 94
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Book Description
Author: NITIN SABLOAK (TP051885)
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 96
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Book Description
This paper examined some of the key antecedents that drive purchase intention of online luxury fashion goods in Jakarta. E-commerce in Indonesia is currently growing twice as fast as fragmented trade, forcing many of Indonesian company to turn to the e-commerce model. However, past literature on online purchase intention is mostly focused on answering factors relating to online shopping in general, not to specific kind of luxury product. And with the luxury goods sales in Indonesia have move significant with the growth by 84 percent and become Asia's most massive online luxury goods sales growth (Rahmiasri, 2016) there is a shortage of research on the purchase intention of online luxury fashion goods. The present study attempts to fill the research gap by focusing on factors that influence consumers online purchase behavior for luxury fashion goods in Jakarta, Indonesia. In addition to investigate whether there is a significant difference between generation x and generation y consumers' intention to purchase for online luxury fashion goods in Jakarta, Indonesia. This was quantitative research and using a survey method; data was collected from 216 online consumers in Jakarta, Indonesia. SPSS was used to analyze the data and justify the relationship between independent variables and dependent variable. The findings revealed that brand consciousness and ease of use have a significant impact on online purchase intention of luxury fashion goods. However, no significant relationship exists between website quality and purchase intention of online luxury fashion goods. Besides, there is no significant difference between Generation X and Generation Y consumers' intention to purchase for online luxury fashion goods. The findings supported the results from some earlier studies and brought out several new ideas such as the importance of factors which results in consumers purchase intention. The findings provide theoretical and practical implications for marketers and policy makers, to recognize the importance of knowing customer online purchase intention particularly for online luxury fashion goods. Results of this study provides valuable insights for creating effective branding and advertising strategy in e-commerce in order to influence consumer online purchase behavior towards luxury fashion goods to capture the opportunity of the growth in e-commerce.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749464925
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 1118181549
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Author: Jing Sun
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Karl Gerth
Publisher: BRILL
ISBN: 1684173868
Category : History
Languages : en
Pages : 470
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Book Description
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
