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Eye Tracking the User Experience

Eye Tracking the User Experience PDF Author: Aga Bojko
Publisher: Rosenfeld Media
ISBN: 1933820918
Category : Computers
Languages : en
Pages : 321

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Book Description
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.