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Author: Andrew Duchowski
Publisher: Springer Science & Business Media
ISBN: 1846286093
Category : Computers
Languages : en
Pages : 336
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Book Description
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
Author: Andrew Duchowski
Publisher: Springer Science & Business Media
ISBN: 1846286093
Category : Computers
Languages : en
Pages : 336
Get Book Here
Book Description
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
Author: Andrew Duchowski
Publisher: Springer
ISBN: 9781447137511
Category : Computers
Languages : en
Pages : 251
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Book Description
The first book to provide an in-depth introduction to this topic and to offer instruction on how to set up and operate a system of this type. This book is divided in 3 parts, the first of which covers the relevant background information, including an introduction to the human visual system and key issues in visual perception and eye movement. The second part surveys eye tracking devices and gives a detailed introduction to the technical requirements for installing a system and developing an application program. The final part looks at potential application in areas such as human factors, collaborative systems, virtual reality, and marketing/advertising.
Author: Kenneth Holmqvist
Publisher: OUP Oxford
ISBN: 0191625426
Category : Psychology
Languages : en
Pages : 793
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Book Description
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.
Author: Jakob Nielsen
Publisher: New Riders
ISBN: 0321714075
Category : Computers
Languages : en
Pages : 457
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Book Description
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Author: Aga Bojko
Publisher: Rosenfeld Media
ISBN: 1933820918
Category : Computers
Languages : en
Pages : 321
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Book Description
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Author: Aline Godfroid
Publisher: Routledge
ISBN: 1317687965
Category : Language Arts & Disciplines
Languages : en
Pages : 344
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Book Description
Eye Tracking in Second Language Acquisition and Bilingualism provides foundational knowledge and hands-on advice for designing, conducting, and analysing eye-tracking research in applied linguistics. Godfroid’s research synthesis and methodological guide introduces the reader to fundamental facts about eye movements, eye-tracking paradigms for language scientists, data analysis, and the practicalities of building a lab. This indispensable book will appeal to undergraduate students learning principles of experimental design, graduate students developing their theoretical and statistical repertoires, experienced scholars looking to expand their own research, and eye-tracking professionals.
Author: Christoph Klein
Publisher: Springer Nature
ISBN: 303020085X
Category : Psychology
Languages : en
Pages : 1017
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Book Description
This edited volume presents fundamentals as well as applications of oculomotor methods in industrial and clinical settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, Lévy flights, pupillometry and many more, as well as 3.) a broad range of applications in clinical and industrial settings. The target audience primarily comprises research experts and practitioners, but the book may also be beneficial for graduate students.
Author: Kathy Conklin
Publisher: Cambridge University Press
ISBN: 1108244084
Category : Language Arts & Disciplines
Languages : en
Pages : 247
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Book Description
Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.
Author: Mike Horsley
Publisher: Springer Science & Business Media
ISBN: 3319028685
Category : Education
Languages : en
Pages : 340
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Book Description
Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.
Author: Zhiguo Wang
Publisher: Springer Nature
ISBN: 303082635X
Category : Psychology
Languages : en
Pages : 237
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Book Description
Several Python programming books feature tools designed for experimental psychologists. What sets this book apart is its focus on eye-tracking. Eye-tracking is a widely used research technique in psychology and neuroscience labs. Research grade eye-trackers are typically faster, more accurate, and of course, more expensive than the ones seen in consumer goods or usability labs. Not surprisingly, a successful eye-tracking study usually requires sophisticated computer programming. Easy syntax and flexibility make Python a perfect choice for this task, especially for psychology researchers with little or no computer programming experience. This book offers detailed coverage of the Pylink library, a Python interface for the gold standard EyeLink ® eye-trackers, with many step-by-step example scripts. This book is a useful reference for eye-tracking researchers, but you can also use it as a textbook for graduate-level programming courses.
