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Author: Henry George BOHN
Publisher:
ISBN:
Category :
Languages : en
Pages : 564
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Book Description
Author: Henry George BOHN
Publisher:
ISBN:
Category :
Languages : en
Pages : 564
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Book Description
Author: Roddy Mullin
Publisher: Kogan Page Publishers
ISBN: 0749450215
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Author: Christian Puritz
Publisher: Taylor & Francis
ISBN: 1317191315
Category : Education
Languages : en
Pages : 227
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Book Description
Explaining and Exploring Mathematics is designed to help you teach key mathematical concepts in a fun and engaging way by developing the confidence that is vital for teachers. This practical guide focuses on improving students’ mathematical understanding, rather than just training them for exams. Covering many aspects of the secondary mathematics curriculum for ages 11-18, it explains how to build on students’ current knowledge to help them make sense of new concepts and avoid common misconceptions. Focusing on two main principles to improve students’ understanding: spotting patterns and extending them to something new, and relating the topic being taught to something that the pupils already understand, this book helps you to explore mathematics with your class and establish a successful teacher-student relationship. Structured into a series of lessons, Explaining and Exploring Mathematics is packed full of practical advice and examples of the best way to answer frequently asked questions such as: Do two minuses really make a plus? Why doesn’t 3a + 4b equal 7ab? How do you get the area of a circle? Why do the angles of a triangle add up to 180°? How can you integrate 1/x and calculate the value of e? This book will be essential reading for all trainee and practising teachers who want to make mathematics relevant and engaging for their students.
Author: John Moorhouse
Publisher: John Wiley & Sons
ISBN: 0470999462
Category : Science
Languages : en
Pages : 352
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Book Description
The book addresses the latest technical developments in the chlorine industry with emphasis on operational improvements. The effects of economic, political, environmental and safety issues surrounding the industry are covered.
Author: Tommy Liljefors
Publisher: CRC Press
ISBN: 9780415282888
Category : Medical
Languages : en
Pages : 596
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Book Description
Building on the success of the previous editions, Textbook of Drug Design and Discovery has been thoroughly revised and updated to provide a complete source of information on all facets of drug design and discovery for students of chemistry, pharmacy, pharmacology, biochemistry, and medicine. The book follows drug design from the initial lead identification through optimization and structure-activity relationship with reference to the final processes of clinical evaluation and registration. Chapters investigate the design of enzyme inhibitors and drugs for particular cellular targets such as ion channels and receptors, and also explore specific classes of drug such as peptidomimetics, antivirals and anticancer agents. The use of gene technology in pharmaceutical research, computer modeling techniques, and combinatorial approaches are also included.
Author: John Martin Vincent
Publisher:
ISBN:
Category : History
Languages : en
Pages : 664
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Book Description
Author: Lester Henry Reineke
Publisher:
ISBN:
Category : Lumbering
Languages : en
Pages : 6
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Book Description
Author: John Archer Silver
Publisher:
ISBN:
Category : Maryland
Languages : en
Pages : 74
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Book Description
Author: Anonymous
Publisher: BoD – Books on Demand
ISBN: 3385359341
Category : Fiction
Languages : en
Pages : 190
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Book Description
Reprint of the original, first published in 1887.
Author: Melvin A. Shiffman
Publisher: Springer Science & Business Media
ISBN: 3642218377
Category : Medical
Languages : en
Pages : 1170
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Book Description
Cosmetic Surgery: Art and Techniques is an atlas of general cosmetic surgery that provides precise step-by-step descriptions of the full range of techniques, supported by photographs and illustrations of the highest standard. The book is comprehensive in its scope, covering the diverse procedures performed on the head and neck, breast, abdomen, buttocks, and extremities as well as other techniques such as labioplasty, penile enhancement, and total body lift. Risks and complications are fully explained, with clear advice on how to avoid and to treat them. All of the contributors are internationally recognized experts with extensive knowledge of their subject. This book will be of value to beginners, and experienced practitioners in not only cosmetic surgery but also plastic surgery, general surgery, oral maxillofacial surgery, neurosurgery, dermatology, otolaryngology, and ophthalmology.
