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Author: Alex Fowkes
Publisher:
ISBN: 1631592734
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, packaging and products, environmental and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.
Author: Alex Fowkes
Publisher:
ISBN: 1631592734
Category : Business & Economics
Languages : en
Pages : 163
Get Book Here
Book Description
Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, packaging and products, environmental and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.
Author: Ljiljana Progovac
Publisher: John Benjamins Publishing
ISBN: 9027233578
Category : Language Arts & Disciplines
Languages : en
Pages : 384
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Book Description
This volume brings the data that many in formal linguistics have dismissed as peripheral straight into the core of syntactic theory. By bringing together experts from syntax, semantics, pragmatics, philosophy of language, language acquisition, aphasia, and pidgin and creole studies, the volume makes a multidisciplinary case for the existence of nonsententials, which are analyzed in various chapters as root phrases and small clauses (Me; Me First!; Him worry?!; Class in session), and whose distinguishing property is the absence of Tense, and, with it, any syntactic phenomena that rely on Tense, including structural Nominative Case. Arguably, the lack of Tense specification is also responsible for the dearth of indicative interpretations among nonsententials, as well as for their heavy reliance on pragmatic context. So pervasive is nonsentential speech across all groups, including normal adult speech, that a case can be made that continuity of grammar lies in nonsentential, rather than sentential speech.
Author: Mia Cinelli
Publisher: Bloomsbury Publishing
ISBN: 135025584X
Category : Design
Languages : en
Pages : 397
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Book Description
When we encounter typography, how do we know what it means? How is the tone of type influenced by the way it is set, when it is made, and where it exists? Considering the social, spatial, and temporal contexts of visual language, this text informs and inspires students, educators, and professionals looking to engage more deeply with the letterforms they use and see. Featuring diverse typographic works, closer looks, and interviews with practicing artists and designers, Giving Type Meaning serves to inform how and why we understand what type communicates. The book includes: - The importance and impact of cultural and social context across the expanded field of art and design - How to use visual, physical, and gestural space to inform meaning - The ways time impacts type, such as historical references, recontextualizations, and the use of time as medium - A range of global examples, including Lushootseed language letterforms (Lushootseed Sulad by Juliet Shen), Arabic calligraphy and type design (Regard Each Other as Brothers by Josh Berer, Mirsaal by Rana Abou Rjeily), American civil rights inspired type (Martin by Tré Seals), Italian concrete poetry (Storia Del Monumento by Mirella Bentivoglio), and animated Chinese characters (Motion Type Project by Ting-An Ho)
Author: Robert Harper
Publisher: Springer
ISBN: 3540453326
Category : Computers
Languages : en
Pages : 213
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Book Description
The importance of typed languages for building robust software systems is, by now, an undisputed fact. Years of research have led to languages with richly expressive, yet easy to use, type systems for high-level programming languages. Types provide not only a conceptual framework for language designers, but also a ord positive bene ts to the programmer, principally the ability to express and enforce levels of abstraction within a program. Early compilers for typed languages followed closely the methods used for their untyped counterparts. The role of types was limited to the earliest s- ges of compilation, and they were thereafter ignored during the remainder of the translation process. More recently, however, implementors have come to - cognize the importance of types during compilation and even for object code. Several advantages of types in compilation have been noted to date: { They support self-checking by the compiler. By tracking types during c- pilation it is possible for an internal type checker to detect translation errors at an early stage, greatly facilitating compiler development. { They support certi cation of object code. By extending types to the ge- rated object code, it becomes possible for a code user to ensure the basic integrity of that code by checking its type consistency before execution. { They support optimized data representations and calling conventions, even in the presence of modularity. By passing types at compile-, link-, and even run-time, it is possible to avoid compromises of data representation imposed by untyped compilation techniques.
Author: Elin McCready
Publisher:
ISBN: 0198821360
Category : Language Arts & Disciplines
Languages : en
Pages : 162
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Book Description
This book explores the semantics and pragmatics of honorifics, expressions that indicate the degree of formality that a speaker feels is required in interacting with another person. The analysis is applied to a variety of empirical examples, particularly from Japanese and Thai, and explores a wide range of related philosophical issues.
Author: Marty Blake
Publisher: Bloomsbury Publishing
ISBN: 1350066923
Category : Design
Languages : en
Pages : 174
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Book Description
Illustrated lettering is one of the most recognisable trends in design, but how do you take your work in this area to new levels and make your projects stand out from the crowd? Illustrator, designer and educator Marty Blake takes you through the craft of creative lettering: what you need to know about working with various media and how to incorporate image and text successfully. Each chapter focuses on one technique, covering its history, the tools and techniques needed to achieve it, along with examples from designers and illustrators from around the world – all with critical reflection on what works, and why. Whether you're lettering by hand or digitally, Drawn to Type is perfect for use alongside courses in illustration and typography, and as an inspirational guide for designers looking to give the written word that visual impact.
Author: Gail Anderson
Publisher: Laurence King Publishing
ISBN: 1780679939
Category : Design
Languages : en
Pages : 128
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Book Description
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author: Daniel Gutzmann
Publisher: OUP Oxford
ISBN: 0191035769
Category : Language Arts & Disciplines
Languages : en
Pages : 323
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Book Description
This book seeks to bring together the pragmatic theory of 'meaning as use' with the traditional semantic approach that considers meaning in terms of truth conditions. Daniel Gutzmann adopts core ideas by the philosopher David Kaplan in assuming that the meaning of expressions such as oops or damn can be captured by giving the conditions under which they can be felicitously used. He develops a multidimensional approach to meaning, called hybrid semantics, that incorporates use conditions alongside truth conditions in a unified framework. This new system overcomes the empirical gaps and conceptual problems associated with previous multidimensional systems; it also lessens the burden on the compositional system by shifting restrictions on the combination of use-conditional expressions to the lexicon-semantics interface instead of building them directly into the combinatoric rules. The approach outlined in this book can capture the entire meaning of complex expressions, and also has natural applications in the analysis of sentence mood and modal particles in German, as Gutzmann's two detailed case studies demonstrate. The book will be a valuable resource for linguists working in the fields of semantics, pragmatics, and philosophy of language, as well as to philosophers and cognitive scientists with an interest in meaning in language.
Author: Carol J. Buck
Publisher: Elsevier Health Sciences
ISBN: 0323291848
Category : Medical
Languages : en
Pages : 1627
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Book Description
Select diagnosis codes accurately with Carol J. Buck's 2016 ICD-10-CM for Physicians: Professional Edition. Designed by coders for coders, this full-color manual includes all the ICD-10 codes needed for today’s outpatient and physician-based coding. As coders need more extensive knowledge to work with ICD-10-CM — and to choose from the thousands of possible codes — this edition provides an essential background in A&P, pathology, and medical terminology, along with colorful Netter’s Anatomy illustrations and clear instructions for using the book. Together with the durable spiral binding, these features make professional diagnosis coding faster and easier. Also included is a companion website with the latest coding news and updates! UNIQUE! Full-color Netter’s Anatomy art is included in a separate section for easy reference and cross-referenced within the Tabular List, to help you understand anatomy and how it may affect choosing codes. Full-color design includes consistent color-coded symbols and text, providing easier access to codes and coding information. More than 150 full-color illustrations provide visual orientation and enhance understanding of specific coding situations. Official Guidelines for Coding and Reporting (OGCRs) are listed in full and also integrated within the code set, providing fast, easy access to coding rules. Convenient Guide to the Updates in the front of the book lists all new, revised, and deleted codes, providing at-a-glance lookup of the annual changes. Symbols and highlights draw attention to codes that may require special consideration before coding, including: New, Revised, and Deleted Codes that call for the use of additional character(s) Includes, Excludes 1 and Excludes 2 Use Additional Unspecified Code First and Code Also Items are included throughout the Tabular List to ensure accurate coding, providing additional information on common diseases and conditions. Placeholder X symbol reminds you to assign placeholder X for codes less than 6 characters that require a 7th character. Additional elements within specific codes define terms and add coding instructions relating to difficult terminology, diseases and conditions, or coding in a specific category. Manifestation code identifies conditions for which it is important to record both the etiology and the symptom of the disease. Age and Sex edits from the Definition of Medicare Code Edits help to ensure accuracy by denoting codes that are used only with patients of a specific age or sex. American Hospital Association's Coding Clinic® citations include official ICD-10-CM coding advice relating to specific codes and their usage. Codingupdates.com companion website includes the latest changes to the ICD coding system.
Author: Carol J. Buck
Publisher: Elsevier Health Sciences
ISBN: 0323484670
Category : Medical
Languages : en
Pages : 1611
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Book Description
Select diagnosis codes accurately with Carol J. Buck's 2017 ICD-10-CM for Physicians: Professional Edition. Designed by coders for coders, this full-color manual includes all the ICD-10 codes needed for today’s outpatient and physician office coding. As coders need extensive knowledge to code with ICD-10-CM — and to choose from the thousands of possible codes — this edition provides an essential background in A&P, pathology, and medical terminology, along with colorful Netter’s Anatomy illustrations and clear instructions for using the book. Together with the durable spiral binding, these features make professional diagnosis coding faster and easier. A companion website includes the latest coding news and updates! Convenient Guide to the Updates in the front of the book lists all new, revised, and deleted codes, providing at-a-glance lookup of the coding changes. Official Guidelines for Coding and Reporting (OGCRs) are listed in full and also integrated within the code set, providing fast, easy access to coding rules. Unique! Full-color Netter’s Anatomy art is included in a separate section for easy reference and cross-referenced within the Tabular List of Diseases and Injuries, to help you understand anatomy and how it may affect choosing codes. Full-color design includes consistent color-coded symbols and text, providing easier access to codes and coding information. American Hospital Association's Coding Clinic® citations include official ICD-10-CM coding advice relating to specific codes and their usage. 175 full-color illustrations provide visual orientation and enhance understanding of specific coding situations. Items are included throughout the Tabular List to ensure accurate coding, providing additional information on common diseases and conditions. Additional elements within specific codes define terms and add coding instructions relating to difficult terminology, diseases and conditions, or coding in a specific category. Symbols and highlights draw attention to codes that may require special consideration before coding, including: New, Revised, and Deleted Codes that call for the use of additional character(s) Includes, Excludes 1 and Excludes 2 Use Additional Unspecified Code First and Code Also Placeholder X symbol reminds you to assign placeholder X for codes less than 6 characters that require a 7th character. Manifestation code identifies conditions for which it is important to record both the etiology and the symptom of the disease. Age and Sex edits from the Definition of Medicare Code Edits help to ensure accuracy by denoting codes that are used only with patients of a specific age or sex. Codingupdates.com companion website includes the latest changes to the ICD coding system.
