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Author: International Marketing Institute (Cambridge, Mass.)
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 104
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Book Description
Author: International Marketing Institute (Cambridge, Mass.)
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 104
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: United States. Congress. Senate. Committee on Small Business
Publisher:
ISBN:
Category : Exports
Languages : en
Pages : 488
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Book Description
Author: Grant Camp Moon
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 572
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Book Description
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
ISBN:
Category :
Languages : en
Pages : 484
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Book Description
Author: Ian Chaston
Publisher: Bloomsbury Publishing
ISBN: 1137326018
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios. Key Features: - Introduction to classic marketing theory – and its relevance to SMEs - The role of entrepreneurship - Small firms' reaction and adaptation to the economic climate - The pros and cons of internet marketing - The introduction of social networking as a promotional opportunity Small Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.
Author:
Publisher:
ISBN:
Category : Executive departments
Languages : en
Pages : 216
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 56
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Book Description
Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Small Business
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 96
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Book Description
Author: United States. Congress. House. Select Committee on Small Business. Subcommittee on Government Procurement
Publisher:
ISBN:
Category : Export sales contracts
Languages : en
Pages : 288
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Book Description
