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Author: Shaoming Zou
Publisher: Business Expert Press
ISBN: 1606490095
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author: Shaoming Zou
Publisher: Business Expert Press
ISBN: 1606490095
Category : Business & Economics
Languages : en
Pages : 372
Get Book Here
Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1130
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 562
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Book Description
Author: Hong Cheng
Publisher: John Wiley & Sons
ISBN: 1118378458
Category : Language Arts & Disciplines
Languages : en
Pages : 574
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Book Description
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author:
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Category :
Languages : en
Pages : 978
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Book Description
Author: International Marketing Institute (Cambridge, Mass.)
Publisher:
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Category : Export marketing
Languages : en
Pages : 96
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Book Description
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
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Category : Journalism
Languages : en
Pages : 704
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Book Description
Author: Donald Everett Hirsch
Publisher:
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Category : Cooperative societies
Languages : en
Pages : 88
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Book Description
Author: United States. Congress. House. Committee on Ways and Means
Publisher:
ISBN:
Category : Reciprocity (Commerce)
Languages : en
Pages : 1056
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Book Description
