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Author: SMITH
Publisher: McGraw Hill
ISBN: 1526849666
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Ebook: Exploring Innovation 4e
Author: SMITH
Publisher: McGraw Hill
ISBN: 1526849666
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
Ebook: Exploring Innovation 4e
Author: David Smith
Publisher:
ISBN: 9781283386098
Category :
Languages : en
Pages :
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Book Description
Author: SMITH
Publisher:
ISBN: 9781526849656
Category :
Languages : en
Pages : 0
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Book Description
Author: Helen Goworek
Publisher: Taylor & Francis
ISBN: 1040126529
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business. Broad in scope, this textbook first provides a wide overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia. A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank.
Author: John R. Bessant
Publisher: John Wiley & Sons
ISBN: 1394219709
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship. Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students working towards engineering and science degrees with management components.
Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 1451602472
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Author: Godin, Benoît
Publisher: Edward Elgar Publishing
ISBN: 1789902304
Category : Political Science
Languages : en
Pages : 429
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Book Description
This insightful Handbook scrutinizes alternative concepts and approaches to the dominant economic or industrial theories of innovation. Providing an assessment of these alternatives, it questions the absence of these neglected types of innovation and suggests diverse theories.
Author: Andreas Reckwitz
Publisher: John Wiley & Sons
ISBN: 0745697070
Category : Social Science
Languages : en
Pages : 300
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Book Description
Contemporary society has seen an unprecedented rise in both the demand and the desire to be creative, to bring something new into the world. Once the reserve of artistic subcultures, creativity has now become a universal model for culture and an imperative in many parts of society. In this new book, cultural sociologist Andreas Reckwitz investigates how the ideal of creativity has grown into a major social force, from the art of the avant-garde and postmodernism to the ‘creative industries’ and the innovation economy, the psychology of creativity and self-growth, the media representation of creative stars, and the urban design of ‘creative cities’. Where creativity is often assumed to be a force for good, Reckwitz looks critically at how this imperative has developed from the 1970s to the present day. Though we may well perceive creativity as the realization of some natural and innate potential within us, it has rather to be understood within the structures of a very specific culture of the new in late modern society. The Invention of Creativity is a bold and refreshing counter to conventional wisdom that shows how our age is defined by radical and restrictive processes of social aestheticization. It will be of great interest to those working in a variety of disciplines, from cultural and social theory to art history and aesthetics.
Author: Karen Collins
Publisher: Ingram
ISBN: 9781936126200
Category : Business
Languages : en
Pages : 408
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Book Description
Author: Smithsonian Institution
Publisher: Smithsonian Institution
ISBN: 1588345432
Category : Travel
Languages : en
Pages : 241
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Book Description
The Smithsonian Institution holds more than 142 million artifacts and specimens in its trust. This colorful guide to the museums and galleries on the National Mall, in the Washington metropolitan area, and in New York City presents an enormous amount of history and pertinent museum information, ensuring a rewarding visit. Each detailed section presents the history of the museums and offers a fully illustrated, gallery-by-gallery tour. All the practical information--location, hours, phone numbers, public transportation, services, tours, dining, gift shops, special attractions for children, web site addresses--is also included. With so much to see and do, this is the definitive source of all the information in one place.
