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Author: John O'Shaughnessy
Publisher: Oxford University Press
ISBN: 0198023510
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
Author: John O'Shaughnessy
Publisher: Oxford University Press
ISBN: 0198023510
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
Author: John O'Shaughnessy
Publisher: Oxford University Press, USA
ISBN: 0195071085
Category : Consumer behavior
Languages : en
Pages : 394
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Book Description
This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Author: Laura Lake
Publisher: John Wiley & Sons
ISBN: 0470449837
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Consumer behaviour.
Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author: G. Foxall
Publisher: Springer
ISBN: 0230599796
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799831175
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author: James U. McNeal
Publisher: Routledge
ISBN: 075068335X
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213998
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
